Zappos has 10 core values that guide their business and culture. They are willing to hire and fire people based on their alignment with these values. To ensure commitment to the values, Zappos focuses 50% of interviews on culture fit, does 4 weeks of new hire training focused on culture and service, offers payment for new employees to quit, and practices hiring slowly but firing quickly. The company also uses a management structure called Holacracy to break down bureaucracy, give employees more voice, increase visibility, adaptability, and efficiency. Overall, Zappos prioritizes company culture above all else.