The document discusses how to build trusted relationships through establishing trust. It identifies that when both parties honor each other, trust is established which leads to synergy, interdependence, and deep respect between the parties. Building trust helps create a solid brand reputation, foster long-term relationships, improve workplace culture, and establish yourself as a fierce competitor. The core elements of trust are identified as openness, rapport, honesty, sincerity, respect, competency, integrity, reliability, and admission.