The document discusses the challenges faced by micro-charities, including financial constraints and being unregistered, which limit their ability to access grants. It emphasizes the importance of saying 'no' to various pressures to maintain focus on their organizational mission. Key lessons for small organizations are to prioritize messaging, avoid unnecessary commitments, and value their unique contributions.

1. Micro-managing:
Aligning communications with
organisational strategy
Nicola Miller, Founder and Chair
A Mile in Her Shoes
Wednesday 10 July 2019
@InHerShoesHQ

2. A Mile in Her Shoes in 2 minutes
@InHerShoesHQ
YouTube:
https://www.youtube.com/watch?v=Jipj2L6gGB8

3. @InHerShoesHQ

4. Micro matters: reality check
• Income <£10,000
• Often unregistered (too
small)
• Volunteer led, no paid
staff
• Unincorporated
• No premises
• Too small to apply for
majority of grants
• Stay small and struggle
to scale up
• 168,000 registered UK
charities, estimated
many more
unregistered, micro
charities
@InHerShoesHQ

5. @InHerShoesHQ

6. Micro managing: The power of saying
“no”
• why it’s especially important in micro charities
• what you could learn from us...
• ...and from when we’ve said “yes” and
regretted it
@InHerShoesHQ

7. Saying “no” to press and media
@InHerShoesHQ

8. Saying “no” to brand partnerships
@InHerShoesHQ

9. Saying “no” to supporters
@InHerShoesHQ

10. Saying “yes” to yourself!
@InHerShoesHQ

11. 3 ways ‘small’ can learn from ‘micro’
1. Don’t be afraid to say “no”
2. Don’t let valuable resources be led astray:
stay on (organisational) message.
3. Don’t always think big: think about what
(micro) matters
@InHerShoesHQ

12. Any questions?
Website: amileinhershoes.org.uk
Twitter: @InHerShoesHQ
Facebook: /inhershoeshq
E: info@amileinhershoes.org.uk
@InHerShoesHQ