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INVEST IN 
SUCCESS 
How to use professional development to boost your confidence and your 
career 
by Tiffany Eatman Allen & Susanne Markgren 
Minnesota Library Association Conference -- October 8, 2014
Our Goals for the Next Hour... 
• Tell you who we are 
• Discuss why you should care about professional development 
(PD) 
• Get some feedback from you 
• Provide some simple ways/ideas to add PD into your life 
• Talk about creating a PD plan 
• Give you some goals to work towards 
• Motivate you to charge-up your own career!
Tiffany: Work History
Susanne: Work History
Who are We? 
http://librarycareerpeople.com
The Book! 
Q: What are online portfolios? Why should I 
care about them? And, how do I get one? 
Q: What would be the best second 
master’s degree for an academic librarian 
to get? 
Q: How can a part-time librarian get the right 
experience for career advancement? 
Q: How do I convince my director to let 
me go back to school? 
Q: I want to be a children’s or young adult librarian, 
but I have no experience. How do I make myself 
marketable?
Survey 
We conducted a survey, on managing a successful career. By early 
2012, 2,369 people had started it and 1,922 had completed it -- 
an 81% completion rate. 
"If you want a successful career in librarianship - or just about 
anything else - you have to manage it. You can't sit back 
passively and let things happen to you. You have to be 
proactive and figure out what you want; where you want to be 
in 2, 5, or 10 years; and what it will take to get there. Then 
start working on it." - survey response
Professional Development 
Barriers to (or lack of: __ ) 
• Time 
• Money 
• Motivation 
• Encouragement 
• Support 
• Incentives / rewards 
• Disengagment 
... is the key to managing a successful career 
Advantages (PD can help you: __ ) 
• Find a job 
• Find a better job 
• Change roles 
• Advance in your career 
• Break down barriers to creativity & innovation 
• Become more confident 
• Become a happier, more engaged, professional
Are you Engaged? Engaged employees work with 
passion and feel a profound 
connection to their company. 
Not Engaged employees are 
essentially “checked out.” 
Putting time — but not energy or 
passion — into their work. 
Actively Disengaged 
employees aren’t just unhappy at 
work; they’re busy acting out 
their unhappiness. 
70% 
OF AMERICAN WORKERS 
ARE “NOT ENGAGED” OR 
“ACTIVELY DISENGAGED.” 
State of the American Workplace Report, 2013. Gallup measures employee engagement based on 
workers’ responses to its Q12 survey, which consists of 12 actionable workplace elements with proven 
links to performance outcomes. Download the report.
"We disengage to protect 
ourselves from vulnerability, 
shame, and feeling lost and 
without purpose. We also 
disengage when we feel like 
the people who are leading 
us ... aren't living up to their 
end of the social contract." 
- Brene Brown, Daring Greatly 
Download the full manifesto
Different Engagement Strategies 
• Employees are most engaged when they have the opportunity 
to do what they do best every day. 
• Engagement is connected to having a strong sense of what 
their organization stands for. 
• To increase retention among Millenials (the most likely to job-hop), 
provide plenty of opportunities to learn and grow. 
• It's not enough to put the right people in the right jobs -- we 
must invest in people's talents to optimize their performance. 
• Create a culture of well-being.
Audience Questions 
• Question 1 
• Question 2
Ten 
Professional 
Development 
Action Steps
Assess
"Take the time to assess your 
skills and then translate them 
into the language of the job 
you want." 
- Susanne & Tiffany, Career Q&A
Network
“Networking is both an art and a science. But in the 
end – networking should be fun, exciting and a 
rewarding approach to advancement. The more you 
network – with a positive outlook – the more you will 
learn. And if you’re always learning, you are growing 
and thus developing yourself.” 
-- "7 Reasons Networking Can Be a Professional Development Boot Camp." Glenn Llopis, 
Forbes.com
Mentor
"Mentoring is a brain to 
pick, an ear to listen, 
and a push in the right 
direction." - John Crosby 
“Most people can do absolutely 
awe-inspiring things. 
Sometimes they just need a 
little nudge.” - Timothy Ferriss
Learn
“As a teacher, my goal was 
to go home at the end of 
each day with more energy 
than I had at the beginning of 
the day.” 
- "Ten Steps to Better Student Engagement." 
Tristan De Frondeville. Edutopia.org 
“Live as if you were to die 
tomorrow. Learn as if you 
were to live forever.” 
- Gandhi
Seek
"There are times to stay put, and what 
you want will come to you, and there 
are times to go out into the world and 
find such a thing for yourself." 
- Lemony Snicket, Horseradish
Audience Questions 
• Question 3 
• Question 4
Collaborate
What's the Best Thing about Collaboration? 
• Knowing that I am not alone with my dilemma, that I can call on others 
for their expertise, which increases my self-confidence 
• It can open doors for funding -- pooling of resources 
• Different points of view and people who might see things that I am 
simply overlooking 
• I've participated in some group presentations and writing projects that I 
never would have dared on my own 
• Projects developed with others tend to have better outcomes and more 
staying power 
(survey responses)
Create
"USE CONSTRAINT TO FUEL CREATIVE ACTION: 
Given a choice, most of us would of course prefer a little 
more budget, a little more staff, and a little more time. But 
constraints can spur creativity and incite action, as long as 
you have the confidence to embrace them." - Tom Kelley & David 
Kelley, Creative Confidence. 
"Think about the overlap between your personal 
passions and the workplace options that might be 
available to you. Learn new skills. Start writing the new 
story of your working life." - ibid.
Fail
“I have not failed. I’ve 
just found 10,000 ways 
that won’t work.” - Thomas 
A. Edison 
“Only those who dare to 
fail greatly can ever 
achieve greatly.” - Robert F. 
Kennedy 
“The only real mistake is 
the one from which we 
learn nothing.” - Henry Ford 
“The front end of 
innovation is supposed 
to be messy.” – David & Tom 
Kelley, Creative Confidence
Redefine
The thing is, you never really 
start over. You don't lose all the 
work that's come before. Even 
if you try to toss it aside, the 
lessons you've learned from it 
will seep into what you do next. 
- Austin Kleon, Show Your Work. 
"What we know 
matters but who we 
are matters more." 
― Brené Brown, Daring Greatly.
Share
• document and record your process 
• scoop up scraps and residue and shape it 
into something interesting 
• share something small every day 
• use social media sites to share updates 
• secure your own online space (register a 
domain name) 
• don't think self-promotion, think self-invention 
- Austin Kleon, Show Your Work
Audience Question 
• Question 5 
What are is the next step in your professional plan?
Creating a Professional Development Plan 
• is a personal endeavor 
• is always a work in progress 
• should be used to help you self-assess by: 
- exploring strengths and limitations 
- figuring out what is most important to you (at this point in your 
career) 
- understanding and predicting expectations 
- defining goals 
- creating actions steps
Professional Development Plan: To Do - 
• Reflect 
journal, organize, synthesize 
• Gain self -awareness 
satisfaction, engagement 
• Seek outside input 
supervisor, mentor, peers 
• Develop action steps 
Creating a Professional Development Plan | 
EDUCAUSE 
update resume, seek a mentor, attend conferences, enroll in 
courses, join discussion groups... 
• Set longer term goals 
3 years, 5 years -- look at the bigger picture
Recommended Reading 
• Career Q&A: A Librarian’s Real-Life, Practical Guide to Managing a 
Successful Career. Susanne Markgren and Tiffany Eatman Allen. 
Information Today, 2013. 
• Creative Confidence: Unleashing the Creative Potential Within Us All. 
Tom Kelley, and David Kelley. Crown Business, 2013. 
• Daring Greatly: How the Courage to Be Vulnerable Transforms the 
Way We Live, Love, Parent, and Lead. Brené Brown. Gotham Books, 
2012. 
• Steal Like An Artist: 10 Things Nobody Told You About Being 
Creative. Austin Kleon. Workman Publishing Group, 2012. 
• Show Your Work: 10 Ways To Share Your Creativity and Get 
Discovered. Austin Kleon. Workman Publishing Group, 2014.
Thank you! 
Tiffany Eatman Allen 
& 
Susanne Markgren 
This presentation is online at: http://bit.ly/mla_invest 
Library Career People : http://librarycareerpeople.com/ 
@LibCareerPeople 
librarycareerpeople@gmail.com
Photo Attributions: cc Creative Commons 
• Assess: rafal_olechowski, Career development in word tag cloud on white, iStock photo 
• Network: Marc Smith, https://www.flickr.com/photos/marc_smith/6871711979 
• Learn: courosa, https://www.flickr.com/photos/51035553780@N01/2311845824/ 
• Seek: Chris Goldberg, https://www.flickr.com/photos/chrisgold/7179893537 
• Collaborate: styff22, Zen Still Life, iStock photo 
• Create: Create Color, Jonah G.S. https://www.flickr.com/photos/jonahgs/319116679/ 
• Mentor: ffaalumni, https://www.flickr.com/photos/40490812@N03/9045254666/ 
• Fail: Jeffpro57, https://www.flickr.com/photos/37357703@N08/6167125536/ 
• Redefine: Michael Tapp https://www.flickr.com/photos/59949757@N06/9179224517/ 
• Share: Sharing, Ben Grey https://www.flickr.com/photos/ben_grey/4582294721/

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Invest in Success

  • 1. INVEST IN SUCCESS How to use professional development to boost your confidence and your career by Tiffany Eatman Allen & Susanne Markgren Minnesota Library Association Conference -- October 8, 2014
  • 2. Our Goals for the Next Hour... • Tell you who we are • Discuss why you should care about professional development (PD) • Get some feedback from you • Provide some simple ways/ideas to add PD into your life • Talk about creating a PD plan • Give you some goals to work towards • Motivate you to charge-up your own career!
  • 5. Who are We? http://librarycareerpeople.com
  • 6. The Book! Q: What are online portfolios? Why should I care about them? And, how do I get one? Q: What would be the best second master’s degree for an academic librarian to get? Q: How can a part-time librarian get the right experience for career advancement? Q: How do I convince my director to let me go back to school? Q: I want to be a children’s or young adult librarian, but I have no experience. How do I make myself marketable?
  • 7. Survey We conducted a survey, on managing a successful career. By early 2012, 2,369 people had started it and 1,922 had completed it -- an 81% completion rate. "If you want a successful career in librarianship - or just about anything else - you have to manage it. You can't sit back passively and let things happen to you. You have to be proactive and figure out what you want; where you want to be in 2, 5, or 10 years; and what it will take to get there. Then start working on it." - survey response
  • 8. Professional Development Barriers to (or lack of: __ ) • Time • Money • Motivation • Encouragement • Support • Incentives / rewards • Disengagment ... is the key to managing a successful career Advantages (PD can help you: __ ) • Find a job • Find a better job • Change roles • Advance in your career • Break down barriers to creativity & innovation • Become more confident • Become a happier, more engaged, professional
  • 9. Are you Engaged? Engaged employees work with passion and feel a profound connection to their company. Not Engaged employees are essentially “checked out.” Putting time — but not energy or passion — into their work. Actively Disengaged employees aren’t just unhappy at work; they’re busy acting out their unhappiness. 70% OF AMERICAN WORKERS ARE “NOT ENGAGED” OR “ACTIVELY DISENGAGED.” State of the American Workplace Report, 2013. Gallup measures employee engagement based on workers’ responses to its Q12 survey, which consists of 12 actionable workplace elements with proven links to performance outcomes. Download the report.
  • 10. "We disengage to protect ourselves from vulnerability, shame, and feeling lost and without purpose. We also disengage when we feel like the people who are leading us ... aren't living up to their end of the social contract." - Brene Brown, Daring Greatly Download the full manifesto
  • 11. Different Engagement Strategies • Employees are most engaged when they have the opportunity to do what they do best every day. • Engagement is connected to having a strong sense of what their organization stands for. • To increase retention among Millenials (the most likely to job-hop), provide plenty of opportunities to learn and grow. • It's not enough to put the right people in the right jobs -- we must invest in people's talents to optimize their performance. • Create a culture of well-being.
  • 12. Audience Questions • Question 1 • Question 2
  • 15. "Take the time to assess your skills and then translate them into the language of the job you want." - Susanne & Tiffany, Career Q&A
  • 17. “Networking is both an art and a science. But in the end – networking should be fun, exciting and a rewarding approach to advancement. The more you network – with a positive outlook – the more you will learn. And if you’re always learning, you are growing and thus developing yourself.” -- "7 Reasons Networking Can Be a Professional Development Boot Camp." Glenn Llopis, Forbes.com
  • 19. "Mentoring is a brain to pick, an ear to listen, and a push in the right direction." - John Crosby “Most people can do absolutely awe-inspiring things. Sometimes they just need a little nudge.” - Timothy Ferriss
  • 20. Learn
  • 21. “As a teacher, my goal was to go home at the end of each day with more energy than I had at the beginning of the day.” - "Ten Steps to Better Student Engagement." Tristan De Frondeville. Edutopia.org “Live as if you were to die tomorrow. Learn as if you were to live forever.” - Gandhi
  • 22. Seek
  • 23. "There are times to stay put, and what you want will come to you, and there are times to go out into the world and find such a thing for yourself." - Lemony Snicket, Horseradish
  • 24. Audience Questions • Question 3 • Question 4
  • 26. What's the Best Thing about Collaboration? • Knowing that I am not alone with my dilemma, that I can call on others for their expertise, which increases my self-confidence • It can open doors for funding -- pooling of resources • Different points of view and people who might see things that I am simply overlooking • I've participated in some group presentations and writing projects that I never would have dared on my own • Projects developed with others tend to have better outcomes and more staying power (survey responses)
  • 28. "USE CONSTRAINT TO FUEL CREATIVE ACTION: Given a choice, most of us would of course prefer a little more budget, a little more staff, and a little more time. But constraints can spur creativity and incite action, as long as you have the confidence to embrace them." - Tom Kelley & David Kelley, Creative Confidence. "Think about the overlap between your personal passions and the workplace options that might be available to you. Learn new skills. Start writing the new story of your working life." - ibid.
  • 29. Fail
  • 30. “I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas A. Edison “Only those who dare to fail greatly can ever achieve greatly.” - Robert F. Kennedy “The only real mistake is the one from which we learn nothing.” - Henry Ford “The front end of innovation is supposed to be messy.” – David & Tom Kelley, Creative Confidence
  • 32. The thing is, you never really start over. You don't lose all the work that's come before. Even if you try to toss it aside, the lessons you've learned from it will seep into what you do next. - Austin Kleon, Show Your Work. "What we know matters but who we are matters more." ― Brené Brown, Daring Greatly.
  • 33. Share
  • 34. • document and record your process • scoop up scraps and residue and shape it into something interesting • share something small every day • use social media sites to share updates • secure your own online space (register a domain name) • don't think self-promotion, think self-invention - Austin Kleon, Show Your Work
  • 35. Audience Question • Question 5 What are is the next step in your professional plan?
  • 36. Creating a Professional Development Plan • is a personal endeavor • is always a work in progress • should be used to help you self-assess by: - exploring strengths and limitations - figuring out what is most important to you (at this point in your career) - understanding and predicting expectations - defining goals - creating actions steps
  • 37. Professional Development Plan: To Do - • Reflect journal, organize, synthesize • Gain self -awareness satisfaction, engagement • Seek outside input supervisor, mentor, peers • Develop action steps Creating a Professional Development Plan | EDUCAUSE update resume, seek a mentor, attend conferences, enroll in courses, join discussion groups... • Set longer term goals 3 years, 5 years -- look at the bigger picture
  • 38. Recommended Reading • Career Q&A: A Librarian’s Real-Life, Practical Guide to Managing a Successful Career. Susanne Markgren and Tiffany Eatman Allen. Information Today, 2013. • Creative Confidence: Unleashing the Creative Potential Within Us All. Tom Kelley, and David Kelley. Crown Business, 2013. • Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead. Brené Brown. Gotham Books, 2012. • Steal Like An Artist: 10 Things Nobody Told You About Being Creative. Austin Kleon. Workman Publishing Group, 2012. • Show Your Work: 10 Ways To Share Your Creativity and Get Discovered. Austin Kleon. Workman Publishing Group, 2014.
  • 39. Thank you! Tiffany Eatman Allen & Susanne Markgren This presentation is online at: http://bit.ly/mla_invest Library Career People : http://librarycareerpeople.com/ @LibCareerPeople librarycareerpeople@gmail.com
  • 40. Photo Attributions: cc Creative Commons • Assess: rafal_olechowski, Career development in word tag cloud on white, iStock photo • Network: Marc Smith, https://www.flickr.com/photos/marc_smith/6871711979 • Learn: courosa, https://www.flickr.com/photos/51035553780@N01/2311845824/ • Seek: Chris Goldberg, https://www.flickr.com/photos/chrisgold/7179893537 • Collaborate: styff22, Zen Still Life, iStock photo • Create: Create Color, Jonah G.S. https://www.flickr.com/photos/jonahgs/319116679/ • Mentor: ffaalumni, https://www.flickr.com/photos/40490812@N03/9045254666/ • Fail: Jeffpro57, https://www.flickr.com/photos/37357703@N08/6167125536/ • Redefine: Michael Tapp https://www.flickr.com/photos/59949757@N06/9179224517/ • Share: Sharing, Ben Grey https://www.flickr.com/photos/ben_grey/4582294721/