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People to People Selling: 
How to use Talent Dynamics to win 
Better Business 
Nicci Bonfanti 
Trusted Sales Dynamics
Are You Annoying?
Are You Avoiding?
In the middle -Trusted Advisors, 
focused on solving buyers’ problems
Create Opportunities 
Attract & 
Prospect 
Engage & 
Build 
rapport 
Dig deep 
for 
solutions 
Negotiate & 
Nurture 
Flow in 
Future 
Analyse 
& Upserve 
Serve & 
Retain 
1. 
3. 
4. 
5. 
8. 
6. 
7. 
2.
Knowing your own Sales Profile gives 
you confidence, insights and helps you 
work better as a team
Create Opportunities 
Attract & Prospect 
Engage & 
Build rapport 
Dig deep for solutions 
Negotiate & Nurture 
Mechanic 
Flow in Future 
Lord 
Analyse 
& Upserve 
Serve & Retain 
1. 
3. 
4. 
5. 
8. 
6. 
7. 
2. 
Creator 
Star 
Supporter 
Deal Maker 
Trader 
Accumulator
Understanding your buyer’s profile speeds 
up the trust and flow in the relationship
3 step plan to Better Business 
1. Establish the Sales Dynamics profiles of your 
sales team 
2. Place the sales team members in the role 
they are best suited to within sales cycle 
3. Focus on your clients
To find out more go to the Talent 
Dynamics for Sales stand 
Request your FREE Sales Success report 
Speak to me today or tomorrow 
Find out about the events you can get 
involved in 
www.trustedsalesdynamics.com

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Nicci Bonfanti | People 2 People Selling | Trust Conference 2014

  • 1. People to People Selling: How to use Talent Dynamics to win Better Business Nicci Bonfanti Trusted Sales Dynamics
  • 4. In the middle -Trusted Advisors, focused on solving buyers’ problems
  • 5. Create Opportunities Attract & Prospect Engage & Build rapport Dig deep for solutions Negotiate & Nurture Flow in Future Analyse & Upserve Serve & Retain 1. 3. 4. 5. 8. 6. 7. 2.
  • 6. Knowing your own Sales Profile gives you confidence, insights and helps you work better as a team
  • 7. Create Opportunities Attract & Prospect Engage & Build rapport Dig deep for solutions Negotiate & Nurture Mechanic Flow in Future Lord Analyse & Upserve Serve & Retain 1. 3. 4. 5. 8. 6. 7. 2. Creator Star Supporter Deal Maker Trader Accumulator
  • 8.
  • 9. Understanding your buyer’s profile speeds up the trust and flow in the relationship
  • 10. 3 step plan to Better Business 1. Establish the Sales Dynamics profiles of your sales team 2. Place the sales team members in the role they are best suited to within sales cycle 3. Focus on your clients
  • 11.
  • 12. To find out more go to the Talent Dynamics for Sales stand Request your FREE Sales Success report Speak to me today or tomorrow Find out about the events you can get involved in www.trustedsalesdynamics.com

Editor's Notes

  1. Annoying = pushy old style sales with own agenda. Avoiding – not wanting to appear pushy but go too much the other way – own agenda – don’t want rejection etc
  2. Annoying = pushy old style sales with own agenda. Avoiding – not wanting to appear pushy but go too much the other way – own agenda – don’t want rejection etc
  3. Our training is focused on the buyer – their real needs, building a trusted relationship for the long term – not quick heavy handed sale – transparency, etc
  4. Identified the key elements in the sales cycle and the sales team
  5. Stories of people I’ve worked with
  6. Like being able to read their mind