SlideShare a Scribd company logo
1
Rick Jordan
Zappos, Head of Recruiting
Reimagining Your Employer Brand:
A Zappos Story
2
3
Our Foundation
4
Company &
Culture Alignment
4
We wanted a list of committable core
values that we were willing to hire and
fire on. If we weren’t willing to do that,
then they weren’t
really “values.”
-Tony Hsieh
5
Zappos Core Values
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and
Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest
Relationships With Communication
7. Build a Positive Team and Family
Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
6
Culture is Everyone’s Job
7
Recruiting
8
“Take a long time to hire and a short
time to fire. Most companies do it the
other way around.”
– Tony Hsieh, CEO | Zappos.com
9
If you
get the culture right,
everything else will naturally follow.
In order to get the
right culture,
you need the right people.
We believe:
10
What are we
looking for?
Technical Fit
the skills
&
Cultural Fit
value alignment
11
12
“Embrace and drive change.”
– Zappos Core Value #2
13
14
How can we focus on building
relationships with potential
Zapponians?
Let’s look for quality over quantity.
(“No, thank you” letters are a bummer.)
How can we build a pipeline full of
engaged applicants?
15
The Zappos Insider
Program Launched
16
• Get top consideration for openings as they
become available
• Be the first to know about job opportunities in
your desired job family
• Stay in-the-know about the latest news and
happenings
• Chat with the Zappos recruiting team
• Gain exclusive access to online & in-person
events with current Zappos employees
Insider Benefits
17
Insider Events
18
19
20
21
Connect
LIVE
With Other
Zapponians
& Recruiters
22
23
Time to Evolve our
Story
24
Our
Commitments
25
26
27
Live Demo
jobs.zappos.com
28
A Consistent Look, Feel
& Tone
29
Career Style
Guide
30
Job Ads
31
Greeting
Cards
32
New Hire
Gifts
33
Career Fair
Marketing
34
A Little Zappos Fun
35
36
THANK YOU!

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Reimagining Your Employer Brand: A Zappos Story > Summit'16