MTV has over 50 corporate social responsibility initiatives across education, health and wellness, the environment, citizenship, and employee engagement. The initiatives include Look Different, Rock the Vote, A Fine Line, Staying Alive Foundation, Half of Us, Agentes de Cambio, MTV Breaks, Exit Campaign, and Staying Alive. The presentation highlights the Look Different campaign, its objective to promote diversity and inclusion, its target audience of young people, and its positive results. MTV's president notes that entertaining audiences can be made more powerful when combined with pro-social and activism angles that enrich MTV's connections to its audience.

1. Presented by:
Paula Merchant,Andrea Kwamya,
Yu Wang & Nurbek Aizharykov
Corporate Social Responsibility

4. “Over 50 Initiatives”
Education Health &
Wellness
Environment CitizenshipEmployee
Engagement

5. “The Numbers”

7. The first mission of MTV is to
entertain, but when it can be
wedded with pro-social and
activism, it can be a lot more
powerful.
-Stephan Friedman,
MTV President 2014
“
”

8. The Shift
Look Different
Rock the Vote
A Fine Line
Staying Alive Foundation
Half of Us
Agentes de Cambio
MTV Breaks
Exit Campaign
Staying Alive
It Gets Better

9. Building
Inclusive
Societies

10. Look Different Campaign
Objective
Target Audience
Results

11. We are doing a disservice if we
don’t at least ask the question ‘Is
there a pro-social angle that can
enrich the connection we have
with our audience?’
-Stephan Friedman,
MTV President 2014
“
”
Core
Business
Benefits

12. Questions?