Penny trust slides
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This document discusses building trust online through relationships and social capital. It emphasizes Maslow's hierarchy of needs and moving to higher levels by first meeting lower level needs like feeling safe and part of a community. The individual and companies both get stronger through engaging with communities where people believe in and support each other. The focus is on truly listening to others and serving them as friends rather than just as salespeople to build trust.
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- 1. Copyright © 2014 Scredible PLC. All Rights Reserved. Building TRUST Online Penny Power OBE @pennypower
- 3. Its all about.. Relationships
- 4. MASLOW’S HIERARCHY OF NEEDS Copyright © 2014 Scredible PLC. All Rights Reserved. • Growth needs and deficiency needs • Needs must be met at one level before one can move to higher levels
- 5. Copyright © 2014 Scredible PLC. All Rights Reserved. I AM READY TO BUILD A COMMUNITY AND HELP OTHERS I FEEL LIKE A THOUGHT LEADER – FOUND my VOICE I WANT TO FEEL PART OF A COMMUNITY I NEED TO FEEL SAFE SO I CAN VISIT MORE OFTEN I WANT TO FEED MYSELF WITH LEADS THE HIERARCHY OF SOCIAL CREDIBILITY
- 6. Its all about.. Social Capital
- 7. The individual get’s stronger • 4.6 million Sole Traders • 2.9m are home workers • 95.5% of UK plc is a Micro Business • And the large companies need to engage to build their trust • So, whether you are a sole trader, an SME or a Corporate….
- 8. The Birth of Social Business • 1998 • Social Business Networking – Not just social – Not just Business Ecademy A family, a community
- 9. Its all about.. Permission to be YOU Your values and beliefs ONE PERSON
- 10. The promise of this connected world YOU
- 11. www.pennypower.co.uk (no push marketing)
- 12. Know Me • What I do Like Me • Who I am Follow Me • Why I do it = Trust Me
- 13. It is all about • Being interested in the other person and serving them
- 14. LISTEN, LISTEN, LISTEN AND NEVER STOP
- 15. RIP….. My next lesson Who you are What you do
- 16. Power of Community.. People you believe in and believe in you
- 17. Are you and sales person OR a FRIEND
- 19. But what is your…. Voice in the community
- 20. MINDSET & LeadORS www.leadors.co Copyright © 2014 Scredible PLC. All Rights Reserved.
- 21. Motivation Copyright © 2014 Scredible PLC. All Rights Reserved. Skills I don’t care Begin enthusiastic Community ASSET DOING Culture block- Leadership block Talent/skills of staff or suppliers INCOME Culture TALENT STRATEGY SOCIAL DOING WALL
- 22. SO THIS IS ME NOW… • Still vulnerable • Still trying…. Very hard • Focusing on Digital Business Britain – Digital Skills for SME’s • Helping Young people into work • Working with Scredible to support Large Companies shift into Social
- 23. Please get in touch @pennypower