True Grit - How to Build an Outreach Team that Delivers: Lisa Myers @ outREACH 2018
•
0 likes•37 views
This document discusses strategies for successful outreach campaigns, including securing over 90 pieces of coverage from major publications, earning 111 links and 350k views from one campaign, and 198 links and 250k views from another. It emphasizes finding people with different strengths rather than just experience, helping people develop their existing strengths, and fostering a supportive culture through empathy, understanding, and prioritizing employee well-being over short-term results.
Report
Share
Report
Share
Download to read offline
Recommended
True Grit - Outreach Conference 2018
This document discusses strategies for building links and gaining media coverage. It provides metrics on campaigns that secured over 90 media placements from major outlets and generated hundreds of thousands of views. Key lessons include focusing on finding talented people with different strengths rather than just experience, developing people's existing strengths, and fostering a culture of empathy, accountability and care in order to achieve results.
Louise dunne personal branding
The document discusses using social media for marketing travel and business opportunities to students and friends. It mentions following and interacting with people on social networks in Dublin to promote social events and build a network of over 50 followers and interactions. Keywords include marketing, travel, business, students, friends, Dublin, social events, followers, interactions, and using Klout and Hootsuite.
Batman and Robin: Email and Social Integration
This document discusses how email marketing and social media integration can benefit each other. It outlines three paths for integrating them: 1) social connecting by asking email subscribers to connect on social media, 2) social sharing by encouraging subscribers to share email content on social media, and 3) social promoting by using social media to promote the email list. The goal of integration is to increase exposure and drive more conversions by expanding the potential audience through social connections and shares. While email may seem "dead", the document argues that it remains very effective when combined with social media strategies.
Leadership presentation
This document discusses the need to develop leadership skills and build leadership capacity. It notes that there are many online resources available on topics like the "leadership gap", "leadership pipeline", and "building leadership capacity". The document advocates focusing on personal mastery and developing one's own leadership skills as a way to be a role model and potentially influence an organization, even without a formal leadership position. It promotes identifying, honing and practicing leadership to address the lack of leaders and close the gap between an organization's vision and current reality.
The strengths & pitfalls of social media fame flipbook
Social media has lowered the barriers to fame, allowing people to achieve notoriety through platforms like YouTube, Twitter, and Instagram without needing traditional avenues like agents or large sums of money. It has given rise to unconventional celebrities and has allowed some to leverage their online popularity into more mainstream opportunities. However, perpetual connectivity and the ability to capture everything on smartphones has diminished privacy and the mystique around celebrities, with amateur photos and details of their personal lives now easily shared online. The constant recording of people's lives also raises concerns about permanently tethering them to their past actions on the internet.
Bryan Breckenridge: LinkedIn for Presence, Relationships and Engagement
LinkedIn is the world’s largest business social network, but how can nonprofits tap this tremendous resource? Join LinkedIn’s Bryan for a glimpse into how your colleagues are putting the platform to work and generating real-world results.
LinkedIn for Business – The Secret of Authenticity
The document discusses using LinkedIn authentically for business purposes. It defines authenticity as genuineness and congruence between how one presents themselves internally and externally. The presentation recommends five steps for authentic engagement on LinkedIn: 1) Completing your profile clearly showing your value, 2) Identifying your goals, 3) Allocating daily time, 4) Connecting and asking others to connect, and 5) Interacting through meaningful conversations that provide value to others. Regular interaction in groups and taking conversations offline is also advised.
La Crosse PC Users Group
Social media has changed marketing by leveling the playing field and allowing for more customer feedback and conversations. LinkedIn in particular is a professional social network of over 50 million members that allows users to build their professional network and online resume. An effective LinkedIn profile should be fully completed, include recommendations and endorsements from connections, and allow the user to strategically find new opportunities by engaging with contacts and groups.
Recommended
True Grit - Outreach Conference 2018
This document discusses strategies for building links and gaining media coverage. It provides metrics on campaigns that secured over 90 media placements from major outlets and generated hundreds of thousands of views. Key lessons include focusing on finding talented people with different strengths rather than just experience, developing people's existing strengths, and fostering a culture of empathy, accountability and care in order to achieve results.
Louise dunne personal branding
The document discusses using social media for marketing travel and business opportunities to students and friends. It mentions following and interacting with people on social networks in Dublin to promote social events and build a network of over 50 followers and interactions. Keywords include marketing, travel, business, students, friends, Dublin, social events, followers, interactions, and using Klout and Hootsuite.
Batman and Robin: Email and Social Integration
This document discusses how email marketing and social media integration can benefit each other. It outlines three paths for integrating them: 1) social connecting by asking email subscribers to connect on social media, 2) social sharing by encouraging subscribers to share email content on social media, and 3) social promoting by using social media to promote the email list. The goal of integration is to increase exposure and drive more conversions by expanding the potential audience through social connections and shares. While email may seem "dead", the document argues that it remains very effective when combined with social media strategies.
Leadership presentation
This document discusses the need to develop leadership skills and build leadership capacity. It notes that there are many online resources available on topics like the "leadership gap", "leadership pipeline", and "building leadership capacity". The document advocates focusing on personal mastery and developing one's own leadership skills as a way to be a role model and potentially influence an organization, even without a formal leadership position. It promotes identifying, honing and practicing leadership to address the lack of leaders and close the gap between an organization's vision and current reality.
The strengths & pitfalls of social media fame flipbook
Social media has lowered the barriers to fame, allowing people to achieve notoriety through platforms like YouTube, Twitter, and Instagram without needing traditional avenues like agents or large sums of money. It has given rise to unconventional celebrities and has allowed some to leverage their online popularity into more mainstream opportunities. However, perpetual connectivity and the ability to capture everything on smartphones has diminished privacy and the mystique around celebrities, with amateur photos and details of their personal lives now easily shared online. The constant recording of people's lives also raises concerns about permanently tethering them to their past actions on the internet.
Bryan Breckenridge: LinkedIn for Presence, Relationships and Engagement
LinkedIn is the world’s largest business social network, but how can nonprofits tap this tremendous resource? Join LinkedIn’s Bryan for a glimpse into how your colleagues are putting the platform to work and generating real-world results.
LinkedIn for Business – The Secret of Authenticity
The document discusses using LinkedIn authentically for business purposes. It defines authenticity as genuineness and congruence between how one presents themselves internally and externally. The presentation recommends five steps for authentic engagement on LinkedIn: 1) Completing your profile clearly showing your value, 2) Identifying your goals, 3) Allocating daily time, 4) Connecting and asking others to connect, and 5) Interacting through meaningful conversations that provide value to others. Regular interaction in groups and taking conversations offline is also advised.
La Crosse PC Users Group
Social media has changed marketing by leveling the playing field and allowing for more customer feedback and conversations. LinkedIn in particular is a professional social network of over 50 million members that allows users to build their professional network and online resume. An effective LinkedIn profile should be fully completed, include recommendations and endorsements from connections, and allow the user to strategically find new opportunities by engaging with contacts and groups.
Connect to Success with LinkedIn - The Art of Meaningful Conversation
The document discusses building a strong professional network on LinkedIn and having meaningful conversations online. It provides tips for completing your LinkedIn profile to attract connections, focusing on how you can help others and what you are looking for professionally. It recommends connecting with others on LinkedIn daily, participating in groups, and taking conversations offline for deeper engagement that can lead to professional opportunities and results. The key is providing value to others through thoughtful interactions.
Social Business: What is the buzz about Social Biz?
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social everything Food Valley presentation
The document discusses the growing importance of social networks and cooperation in an increasingly connected world. It notes that human nature is social and focuses on connection, communication, and sharing. It also outlines some key trends like the rise of mobile devices and social media and how these enable new forms of real-time sharing and cooperation. Finally, it provides some examples of how different companies are leveraging social media and recommends focusing on purpose, daring to share and connect, and working hard.
Social Media Marketing Final
The document discusses the importance and strategies of social media marketing. It notes that social media allows for two-way conversations, engagement, and participation at a low cost compared to traditional marketing methods. Some key strategies discussed are using social media platforms like Facebook, YouTube, and Twitter to build communities, distribute content, and generate word-of-mouth marketing. It also emphasizes creating engaging content and strategic storytelling to develop a brand personality and identity.
Knowledge Circle - The Impact Equation - Business Books Club
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Social Media Conversations: How to connect with your audience online
1. The document discusses how social media is changing the way companies communicate and engage with audiences. It provides examples of how companies are using blogs, social networks, and user-generated content in their marketing strategies.
2. It also outlines best practices for social media engagement, including listening to conversations, contributing valuable content, and building relationships rather than just promoting brands.
3. Companies are advised to participate authentically in social media discussions and prioritize transparency over message control.
Twitter Strategies Twittering Your Way To Career Success 1.21.2011 With Rev...
This document provides strategies for using Twitter to build a career and professional network. It discusses how to use features like retweets, mentions, hashtags, and lists to share information and promote yourself and others. It emphasizes developing a strong personal brand online and utilizing social media to increase your professional visibility and opportunities.
Social Media 101 for Social Nonprofits
Presentation given on October 23, 2008 to non-profit professionals from social, environmental, educational and health organizations.
Introduction To Networking Presented In Santa Rosa
Slides from my Introduction To Networking workshop in Santa Rosa during Small Business Week 2024. Networking can be simple when you understand your value and can clearly articulate who you are and what you do.
Grapevine communication mil
This document describes a bidding game with three rounds and different prizes for winning each round. It also asks questions about finding and analyzing the activity, why groups may have won or lost, and the importance of communication. Additionally, it covers topics like grapevine communication models, the social media effect on information spreading, and the communication process.
I have a profile, now what 4 27-2010
The document discusses using social media profiles effectively for professional purposes. It provides tips for creating an informative LinkedIn profile and engaging with connections on LinkedIn, Facebook, and Twitter. The key recommendations are to create an informative profile, connect with contacts to expand one's network, and converse by sharing useful content and engaging with others.
Networking, A Way Of Life, By Andre Dan, For Escp Eap 2008
This document discusses networking and online social networks. It begins with background on how closely connected people are through indirect relationships. It then introduces the presenters and asks what is changing in the 21st century. The bulk of the document provides tips for how to network effectively, including having clear objectives and an elevator pitch. It discusses various online social networks and their users. It concludes by encouraging the reader to start networking.
How to Find and Court
A new class of online influencers is using blogs, video, social networks and other services to talk about products and companies. Finding and engaging with these people can be a daunting task. Google searches will only get you so far. In addition to blogs, new influencers use photo- and video-sharing sites, Twitter and other channels that don't show up in typical Google searches to spread their messages. This session shows how you can penetrate the invisible Web with a handful of tools and tactics to quickly find sources of influence in your world. We then offer advice on how to engage these opinion leaders as sources of advice, promotion and street-level marketing.
Marketing strategy 2018 (to double your leads)
The document outlines Adam Franklin's presentation on digital marketing strategies for 2018 that can double leads without paying for advertising. It discusses common misconceptions about social media and provides case studies of professionals who successfully used simple social media strategies to generate new clients and leads. The presentation teaches a repeatable three step strategy of posting on social media, providing valuable content to attract people, and connecting with others in order to build business referrals and word of mouth marketing through an online presence.
GlobalGiving Puerto Rico Workshop 2018
Thank you for joining us! Here are the slides from our nonprofit training in San Juan, Puerto Rico in February of 2018
Social Media For Entrepreneurs
This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
Digital Insight
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
Building a "Brand Experience"
How do you stand out and become relevant in a world full of noise? A few slides that should help you and/or your brand build a strong, growing community around a few basic principles.
Social Networking - CWCC
Social networking focuses on building online communities for people to share interests and activities. It allows for communication methods like email and instant messaging. Popular social networking sites include LinkedIn, Facebook, and Twitter. Social networking provides benefits for businesses in relationship building, marketing, and customer service through low-cost interactive engagement. It is an effective way for companies to learn customer opinions compared to more expensive traditional research methods.
Stanford Social Media on Purpose: LinkedIn for Nonprofits
Overview of how nonprofits can leverage LinkedIn to build their brand and find quality board members and volunteers
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.More Related Content
Similar to True Grit - How to Build an Outreach Team that Delivers: Lisa Myers @ outREACH 2018
Connect to Success with LinkedIn - The Art of Meaningful Conversation
The document discusses building a strong professional network on LinkedIn and having meaningful conversations online. It provides tips for completing your LinkedIn profile to attract connections, focusing on how you can help others and what you are looking for professionally. It recommends connecting with others on LinkedIn daily, participating in groups, and taking conversations offline for deeper engagement that can lead to professional opportunities and results. The key is providing value to others through thoughtful interactions.
Social Business: What is the buzz about Social Biz?
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social everything Food Valley presentation
The document discusses the growing importance of social networks and cooperation in an increasingly connected world. It notes that human nature is social and focuses on connection, communication, and sharing. It also outlines some key trends like the rise of mobile devices and social media and how these enable new forms of real-time sharing and cooperation. Finally, it provides some examples of how different companies are leveraging social media and recommends focusing on purpose, daring to share and connect, and working hard.
Social Media Marketing Final
The document discusses the importance and strategies of social media marketing. It notes that social media allows for two-way conversations, engagement, and participation at a low cost compared to traditional marketing methods. Some key strategies discussed are using social media platforms like Facebook, YouTube, and Twitter to build communities, distribute content, and generate word-of-mouth marketing. It also emphasizes creating engaging content and strategic storytelling to develop a brand personality and identity.
Knowledge Circle - The Impact Equation - Business Books Club
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Social Media Conversations: How to connect with your audience online
1. The document discusses how social media is changing the way companies communicate and engage with audiences. It provides examples of how companies are using blogs, social networks, and user-generated content in their marketing strategies.
2. It also outlines best practices for social media engagement, including listening to conversations, contributing valuable content, and building relationships rather than just promoting brands.
3. Companies are advised to participate authentically in social media discussions and prioritize transparency over message control.
Twitter Strategies Twittering Your Way To Career Success 1.21.2011 With Rev...
This document provides strategies for using Twitter to build a career and professional network. It discusses how to use features like retweets, mentions, hashtags, and lists to share information and promote yourself and others. It emphasizes developing a strong personal brand online and utilizing social media to increase your professional visibility and opportunities.
Social Media 101 for Social Nonprofits
Presentation given on October 23, 2008 to non-profit professionals from social, environmental, educational and health organizations.
Introduction To Networking Presented In Santa Rosa
Slides from my Introduction To Networking workshop in Santa Rosa during Small Business Week 2024. Networking can be simple when you understand your value and can clearly articulate who you are and what you do.
Grapevine communication mil
This document describes a bidding game with three rounds and different prizes for winning each round. It also asks questions about finding and analyzing the activity, why groups may have won or lost, and the importance of communication. Additionally, it covers topics like grapevine communication models, the social media effect on information spreading, and the communication process.
I have a profile, now what 4 27-2010
The document discusses using social media profiles effectively for professional purposes. It provides tips for creating an informative LinkedIn profile and engaging with connections on LinkedIn, Facebook, and Twitter. The key recommendations are to create an informative profile, connect with contacts to expand one's network, and converse by sharing useful content and engaging with others.
Networking, A Way Of Life, By Andre Dan, For Escp Eap 2008
This document discusses networking and online social networks. It begins with background on how closely connected people are through indirect relationships. It then introduces the presenters and asks what is changing in the 21st century. The bulk of the document provides tips for how to network effectively, including having clear objectives and an elevator pitch. It discusses various online social networks and their users. It concludes by encouraging the reader to start networking.
How to Find and Court
A new class of online influencers is using blogs, video, social networks and other services to talk about products and companies. Finding and engaging with these people can be a daunting task. Google searches will only get you so far. In addition to blogs, new influencers use photo- and video-sharing sites, Twitter and other channels that don't show up in typical Google searches to spread their messages. This session shows how you can penetrate the invisible Web with a handful of tools and tactics to quickly find sources of influence in your world. We then offer advice on how to engage these opinion leaders as sources of advice, promotion and street-level marketing.
Marketing strategy 2018 (to double your leads)
The document outlines Adam Franklin's presentation on digital marketing strategies for 2018 that can double leads without paying for advertising. It discusses common misconceptions about social media and provides case studies of professionals who successfully used simple social media strategies to generate new clients and leads. The presentation teaches a repeatable three step strategy of posting on social media, providing valuable content to attract people, and connecting with others in order to build business referrals and word of mouth marketing through an online presence.
GlobalGiving Puerto Rico Workshop 2018
Thank you for joining us! Here are the slides from our nonprofit training in San Juan, Puerto Rico in February of 2018
Social Media For Entrepreneurs
This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
Digital Insight
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
Building a "Brand Experience"
How do you stand out and become relevant in a world full of noise? A few slides that should help you and/or your brand build a strong, growing community around a few basic principles.
Social Networking - CWCC
Social networking focuses on building online communities for people to share interests and activities. It allows for communication methods like email and instant messaging. Popular social networking sites include LinkedIn, Facebook, and Twitter. Social networking provides benefits for businesses in relationship building, marketing, and customer service through low-cost interactive engagement. It is an effective way for companies to learn customer opinions compared to more expensive traditional research methods.
Stanford Social Media on Purpose: LinkedIn for Nonprofits
Overview of how nonprofits can leverage LinkedIn to build their brand and find quality board members and volunteers
Similar to True Grit - How to Build an Outreach Team that Delivers: Lisa Myers @ outREACH 2018 (20)
Connect to Success with LinkedIn - The Art of Meaningful Conversation
Connect to Success with LinkedIn - The Art of Meaningful Conversation
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
Knowledge Circle - The Impact Equation - Business Books Club
Knowledge Circle - The Impact Equation - Business Books Club
Social Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience online
Twitter Strategies Twittering Your Way To Career Success 1.21.2011 With Rev...
Twitter Strategies Twittering Your Way To Career Success 1.21.2011 With Rev...
Introduction To Networking Presented In Santa Rosa
Introduction To Networking Presented In Santa Rosa
Networking, A Way Of Life, By Andre Dan, For Escp Eap 2008
Networking, A Way Of Life, By Andre Dan, For Escp Eap 2008
Stanford Social Media on Purpose: LinkedIn for Nonprofits
Stanford Social Media on Purpose: LinkedIn for Nonprofits
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverMastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationUnknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Auxis Consulting & Outsourcing
QSR Webinar DeckPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
True Grit - How to Build an Outreach Team that Delivers: Lisa Myers @ outREACH 2018
- 2. Launched 32 campaigns so far this year
- 3. 2,763 Links 154,746 Link Score
- 5. You can’t build a house by holding a hammer.
- 6. There is no optimum way of writing outreach emails
- 11. OMG WHAT? RIGHT.
- 14. It’s not about how many emails you send out
- 15. Emails Sent vs. Links
- 16. Emails Sent vs. Links
- 17. P E P L E
- 18. uper chickens Source: Margaret Heffernan
- 21. we secured over 90 pieces of coverage from the likes of:
- 26. 398 Links 2 million views
- 28. Arch di Triomphe - Paris
- 29. Tower Bridge - London
- 31. Finding the “right” people
- 32. Looking for experience on CVs might lead to missing real talent
- 34. Andrew
- 35. He’s also a gamer
- 37. Find people with DIFFERENT strengths.
- 39. Help people to be MORE of who they ARE
- 40. SHOW them the way!!
- 41. Developed a competency framework (single and management track)
- 45. Accountability grows through empathy and understanding of other people
- 46. Cheers4Peers
- 48. Love Week
- 51. Culture is when it grows organically
- 54. Take care of people and people will take care of results!