The strengths & pitfalls of social media fame flipbook
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Social media has lowered the barriers to fame, allowing people to achieve notoriety through platforms like YouTube, Twitter, and Instagram without needing traditional avenues like agents or large sums of money. It has given rise to unconventional celebrities and has allowed some to leverage their online popularity into more mainstream opportunities. However, perpetual connectivity and the ability to capture everything on smartphones has diminished privacy and the mystique around celebrities, with amateur photos and details of their personal lives now easily shared online. The constant recording of people's lives also raises concerns about permanently tethering them to their past actions on the internet.
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This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
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The Influence of Social Media on our Ever-Evolving Society
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Similar to The strengths & pitfalls of social media fame flipbook
Celebrity Obsession
The internet and social media have fueled our obsession with celebrities by allowing constant access to their lives. Through platforms like Twitter, Instagram and Facebook, we can follow celebrities and feel connected to their lavish lifestyles from our phones. Some fans become deeply involved in online fandom communities, which can negatively impact their mental health and relationships. While celebrities aim to cultivate die-hard followers, the always-on culture of digital media may be creating a narcissistic generation that seeks fame through self-promotion.
Tila Tequila Brand Docx
This document discusses Tila Tequila's rise to fame through social media platforms like MySpace and Twitter. It argues that Tequila gained popularity through affective labor and the free labor of her many online fans on MySpace. She utilized features on MySpace like posting photos and frequent updates to engage with her large network of "friends" in a personalized way. While some of her popularity stemmed from provocative photos, the document asserts that maintaining para-social relationships and a sense of intimacy with fans through constant interaction was a key factor in growing her brand and online following.
Social media flip book
Social media, especially Facebook, has become deeply ingrained in modern society. Facebook reached over 1 billion monthly active users and remains the most popular social network, though people are growing fatigued by its complexity. Younger users now prefer simpler platforms like Instagram, which was purchased by Facebook for $1 billion. While social media allows people to connect, it also enables social comparison and envy, with studies finding links between heavy Facebook use and increased loneliness, depression, and relationship issues. Users curate self-presentations through features like profile pictures and status updates, but attention and reassurance seeking through selfies may indicate underlying insecurity.
The Online Persona: How an Online Reputation can be Harmful
This document discusses the potential harms of obsessively curating one's social media persona. It notes that many people, especially youth, feel pressure to brand themselves online and receive validation through likes and comments. However, this obsession with numbers of likes and followers can lead to negative mental health effects like depression. The document cites studies that link greater social media usage to higher rates of depression in young adults, likely due to unrealistic comparisons to curated profiles of peers. It warns that both adults and children can experience feelings of low self-worth and anxiety due to the pressure to portray an idealized online image.
Whos Afraid Of Barbra Streisand..?
Originally posted at MRM London page on Slideshare: I delivered this presentation as a post-dinner conversation starter for fund managers attending a Cofunds event in November 2009.
Who's Afraid of Barbra Streisand..?
Introduction to the concept of the 'Streisand Effect' and its impact on traditional models of marketing communication
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This document summarizes the emergence of Twitter accounts roleplaying as characters from the TV show Mad Men. Fans created accounts like @DonDraper that engaged with other fans. This grew the show's online following but also prompted legal action from AMC over copyright. While the accounts were reinstated, internal conflicts prevented deeper collaboration between the fan creators. The phenomenon demonstrated potential for transmedia storytelling but also challenges in uniting grassroots fan efforts.
Celebrities, Politicians and Social Media
I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!
Med122 reputation and risk: sexting, trolls and e-bile
The document discusses various online risks to reputation from new media technologies. It covers topics like sexting among teenagers, revenge porn, Facebook's evolution of privacy settings, and the harassment of public figures online. While social media allows greater self-expression, it also enables permanent public shaming and bullying through behaviors like trolling, flaming, and the non-consensual sharing of private images. Maintaining privacy and civil discourse online remains an ongoing challenge.
Wailes film260 week2
The document discusses the concept of viral content and how content spreads rapidly online. It provides examples of viral videos and images that received millions of views. While there is no exact formula, the document suggests characteristics of viral content include having a simple message, being emotionally powerful, having a high production value, and being easy to share on social networks. Luck also plays a role in whether content reaches critical mass to spread widely. The right strategies can help content go viral but viral success depends on global competition and luck.
FILM260 - FLIPBOOK -MKIRREH
Clicktivism, or digital activism using social media, has grown in popularity with the rise of social media use. Hashtags have become a common tool for raising awareness of causes, though sustained exposure is often needed to motivate real-world action. The ALS Ice Bucket Challenge is an example of a viral hashtag campaign that successfully raised millions for the cause. However, critics argue that clicktivism lacks sustained impact and is more about personal reputation than creating change.
Film260 flipbook-mkirreh final
1) Clicktivism refers to the use of digital technologies like social media to support causes. Social media has become the preferred medium for digital activism as 90% of young adults and 76% of teens use social media platforms.
2) Hashtags are commonly used in clicktivism to raise awareness of issues and attract attention to movements. The ALS Ice Bucket Challenge is an example of a viral hashtag campaign that raised over $15 million for ALS.
3) While clicktivism allows more people to engage in activism and express support for issues, some argue it is ineffective if it does not motivate real-world action or lead to campaign fatigue over repeated hashtags.
WTF is Social Media?
Social media refers to activities that integrate technology, social interaction, and sharing of information online. It encompasses various tools for communication, but the underlying principles of connecting with people are more important than any single platform. Social media has become a dominant force, with billions of minutes spent on sites like YouTube, Facebook and Twitter each day, and it allows unprecedented opportunities for sharing ideas and fostering online communities around common interests or causes. At its core, social media is about engaging and interacting with others through online conversation.
SocialNetworking
1) Social networking begins at a young age, with many children under 13 having accounts, influencing their social development.
2) Relying on social media for social interaction and validation can negatively impact people's real-world social skills and relationships.
3) True friendships are shown through consistently being there for someone, rather than only online popularity and approval.
A New Era of Privacy
This document discusses issues around privacy in the digital age. It notes that over 1.1 billion people are on Facebook and 500 million on Twitter, sharing personal information. However, companies manipulate vulnerabilities to entice oversharing of private details. Also, technologies like Google Glass raise new concerns as they could record people without consent. The document argues that people, especially youth, need education on digital privacy rights to protect their information online as boundaries between private and public information become blurred in the digital world.
A New Era of Privacy
The document discusses issues around privacy and oversharing of personal information online, especially among teenagers. It notes that while social media sites have over 1 billion users who enjoy connecting with friends, they also disclose private stories and details about their lives. The document expresses concerns that companies manipulate users' desires for attention to obtain private data for marketing. It argues that technologies like Google Glass could further threaten privacy by allowing unconsented surveillance. Overall, it calls for teaching digital literacy and media restraint to protect privacy in an increasingly public online world.
Film 260 flip book
This document discusses how technology has drastically changed what it means to be young in the 21st century. Generation Z has grown up with technology and are considered "digital natives", while older generations struggle to understand their world. While technology provides benefits like access to information and education, it can also be distracting and raise privacy and mental health issues. However, technology is not entirely negative - it allows for connection, empowerment, and mobile learning opportunities. The challenges of growing up with technology must be addressed, but it also holds promise for the future.
Oversharing - The effects of divulging too much information
The document discusses the effects of oversharing personal information online. It notes that while people were initially reluctant to share online, social media users now share large amounts of content every day. However, this oversharing can compromise privacy as it creates a permanent digital footprint. The document examines why people overshare, such as to connect with others, but warns that oversharing may paradoxically cause loneliness and limit real-world interactions. It emphasizes the importance of thinking before posting personal information online.
Relationships In A Digital World
In a remarkably short period of time, internet and mobile technology have become integrated into everyday life for billions of people worldwide. With over 2 billion internet users and 73% of online adults using social media, digital interaction is now a major part of romantic relationships. However, too much focus on technology and social media can threaten relationships by drawing people away from real interactions and creating expectations that are difficult to meet. The digital footprint of relationships can also make breakups more difficult and allow past partners to remain connected. While technology connects people, it also risks pushing them apart if not balanced with real social interaction.
The History of Influencer Marketing
This document discusses the history of influencer marketing from the late 19th century to present day. It traces how celebrity endorsements emerged in the early 20th century through movies and radio. Landmark studies in the 1950s and 1960s explored how personal influence and social networks drive behavior change. More recently, the rise of blogging and social media has given ordinary people a platform to influence others. Companies now leverage these digital influencers through YouTube, Instagram, Facebook, and networks like IZEA to reach large audiences.
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The Online Persona: How an Online Reputation can be Harmful
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The strengths & pitfalls of social media fame flipbook
- 1. The Strengths & Pitfalls of Social Media Fame Image by “Shaman42” By: Rishi Vala
- 2. “In the 1990s, the line between fame and obscurity was easy to find.” Image by Vinoth Chandar - Kate Knibbs Source: How Social Media has Changed what it means to be a Celebrity
- 3. When you were generally famous for being an actor, a sports star, a politician, or even a business magnate. Image by Kevin Dooley
- 4. There were many paths to fame, but the majority involved networking, going through agents, access to large sums of money, and most importantly… Image by Trey Ratcliffe
- 5. Getting the BIG break. Image by Darthpedrius
- 6. Image by Simon Steinberger
- 7. A celebrity chosen by the people. Image by Mike Krzeszak
- 8. Social media outlets such as Faceboook, Twitter, and Youtube have elevated people to levels of fame they’d Never Reach Before. Image by “Jerolek”
- 9. For instance, Justin Bieber acquired his claim to fame through posting videos onYoutube. He is arguably the first “Youtube Superstar.”Image by Rob Campbell
- 10. Unconventional celebrities have also carved a niche for themselves by the power of their tweets or photos. Image by M. Trombone
- 11. Megan Amram has become the writer for NBC’s sitcom Parks and Recreation. After graduating from Harvard she started a twitter account that was funny enough to achieve over 90,000 followers. Image by Griffin Technology Source: How Social Media has Changed what it means to be a Celebrity
- 12. Even people who do not want to shine in the spotlight somehow find a way to become famous. Image by “Visualogist”
- 13. “Platforms like Reddit played an important role in filtering unique moments that would have otherwise gone unnoticed.” - Christine Erickson Image by Thomas Leiser Source: 15 People Made Famous by the Internet in 2012
- 14. Access to all this information at the palm of your hand raises the concern of online privacy. Image by Amrit
- 15. Some even go as far as stating, “Privacy is a has-been luxury, a relic of a bygone, unwired era.” - Cristen Conger Image by Thierry Ehrmann Source: Is The Internet Destroying Privacy?
- 16. “The most dynamic cultural icons kept you wanting more by staying slightly out of reach.” - C. Cleveland Image by Phrontis Source: Is Social Media Ruining Celebrity Mystique?
- 17. Amateur photographers and gossipers with smartphones are emerging into the paparazzi industry by selling their smartphone-captured photos... Image by “Muha”
- 18. And deflating the cost by spreading them freely over the internet.Image by Eneas De Troya
- 19. As of April 15, 2013, “On Instagram alone, there are 1,159 photos tagged with – Kate Knibbs Image by “TimmyGUNZ” Source: How Social Media has Changed what it means to be a Celebrity #celebsighting, and most of them capture unsuspecting celebrities doing normal stuff.”
- 20. “Eventually, people will get immune to social media driving this instant celebrity, instant recognition, but for now it’s a novelty.” – Adam Hanft Image by Robert Couse-BakerSource: Instant Celebrity: Just Add Social Media
- 21. A society in which everything is recorded “will forever tether us to all our past actions, making it impossible, in practice, to escape them” – Viktor Mayer-Schönberger Image by Adam FosterSource: How Social Media can Cost your Job and your Reputatoin
- 22. Credits All images are licensed under the Creative Commons Non-Commercial Share-Alike 3.0 agreement sourced from Flickr & Wikipedia Commons