This document describes a bidding game with three rounds and different prizes for winning each round. It also asks questions about finding and analyzing the activity, why groups may have won or lost, and the importance of communication. Additionally, it covers topics like grapevine communication models, the social media effect on information spreading, and the communication process.

1. MEDIA &
INFORMATION
LITERACY 12

2. Prices:
First Price P 1000
Second Price P 500
Third Price P 300
BIDDING GAME

3. Gather all the materials you
have in your bag.
The highest number of
materials will receive 10 pts.
FIRST BIDDING

4. Lay down and count all your
money inside your bag and
pocket.
The highest number of money
counted will receive 15pts.
SECOND BIDDING

5. Lay down all the things that
you wear like clothes, jewelry,
shoes and etc.
The highest number of things
will receive 20pts.
o THIRD BIDDING

6. How do you find the activity?
Why did the winning group win the game?
What did they do to win?
Why did the non-winning group lose?
Do you believe that there’s really a price?
Is communication while playing the game
present?
Why is communication important in a game?
ANALYSIS

7. -an unstructured and informal network
founded on social relationship rather
than organizational.
-an informal chat between people,
seen as a network through which the
information is reliably spread.
GRAPEVINE COMMUNICATION

8. o The Wheel
One person is predominant. He transmits
information to different persons or groups.
He is at the center and various lines of
communication become the spokes of the
wheel. Every person in the wheel becomes
the causative factor for starting another
wheel.
TYPES OF GRAPEVINE COMMUNICATION

9. THE WHEEL MODEL

10. It has several groups of people linked
together by a cluster or chain of
communication.
THE CLUSTER

11. THE CLUSTER MODEL

12. It is the most common pattern in which
information passes through a series of
people linked together in the
organization.
THE CHAIN

13. THE CHAIN MODEL

14. Most rumors or idle gossip spread
through a haphazard network, which
includes a number of people who are
not necessarily linked by any
organizational thread.
FREE FLOW

15. FREE FLOW MODEL

16. THE SOCIAL MEDIA EFFECT
CONTENT CREATED
40, 000 unique
visitors
BLOG
22,400,000 unique
visitors
Twitter user posts
story on their FB
status
128, 000, 000
unique visitors
Story/content hits
Digg’s Front Page
Major blog sees
story on Digg, link
to post about it
BLOG BLOG
Smaller bloggers see
story on larger blogs,
they post about it
GOOGLE SEARCH ENGINE RESULTS
FOR STORY/TOPIC
3, 900, 000
unique visitors
Stumbleupon users vote up
story from their tool bar
Digg user submits story to
reddit
Different friends shares
with their friendsSeveral followers retweet
to their followers
Stories get retweeted
over twitter
4,800, 000 unique visitors

17. COMMUNICATION LOOP/PROCESS OF
COMMUNICATION
Sender
(Encoder)
Attitude
Experience
Perception
Encoder
chooses
medium
encodes
Receiver
(Decoder)
Attitude
Experience
Perception
Decodes
interprets
Feedback/Response/Reaction
Medium
Verbal/Nonverbal
Transmission

18. 1. Choose one type of grapevine
communication and describe it.
2. How do media and information affect their
users?
3. As users, how will you be able to use media
and information appropriately?
PEN AND PAPER TEST