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Social Media Marketing Tips from Pear Chatlaong

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Thanyathorn Chatlaong
Thanyathorn Chatlaong
BusinessTechnology
1 of 18
Social Media Marketing Thanyathorn Chatlaong (Pear) A.R. Information & Publication Co., Ltd.
Thanyathorn Chatlaong (Pear) @Thanyathornc
Traditional Marketing One-Way Delivery ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ CHANGE We Can Believe In” “ Yes, you. You control the Information Age. Welcome to Your World.” BusinessWeek 12 July 2004 Time’s Person of the Year 2006 Obama’s Social Media Campaign
ENGAGEMENT: New Marketing Strategy New Marketing Principles (4Es) EMOTION EXPERIENCE ENGAGEMENT EXCLUSIVITY This is where SOCIAL MEDIA comes in.
Social Media = Listen & Respond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is primarily internet and mobile-based tools for sharing and discussing information—often refers to activities that integrated technology, telecommunications and social interaction through words, pictures, videos, and audios.
about 2/3 of global online population are members of social networking sites creating and producing information that give rise to new distribution and consumption patterns 77% of YouTube, Twitter, Facebook listings that appeared for brand searches were controlled by a party other than marketers 25% of search results for the world’s top 20 largest brands are linked to user-generated content 34% of bloggers post opinions about products & brands The Illusion of Brand Control
“ The closer any company is to its customers, the better, and it’s hard to argue with the ability for social media to create such proximity .” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing
Branded Content + Strategic Storytelling = Brand Personality
Print Media Below-the-Line New Media
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expanding Our Reach ,[object Object],[object Object],[object Object],[object Object]
Single Content Traditional Media Online Media Single Experience Below-the-Line Multi-Channels
More than half of social networking users have become fan or follower of a brand online. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers. Study finds ENGAGEMENT correlates to financial performance.
“ Social media didn’t invent conversations, it only surfaced them.” The power of social network lies in the ability for anyone to find and forge connections with those who share passions, interests, beliefs, and aspirations. But just because we have access to the tools doesn’t necessarily entitle us to reach out to customers, influencers, and stakeholders. Simply because we have something to say doesn’t guarantee that anyone is ready or willing to listen. Nor does it mean what we have to say automatically entitles us to a ready audience.
“ It’s in the nature of human animal to play with language, to create fables and songs and nonsense to entertain ourselves with. And it’s in our nature to make beautiful objects and embellish anything that will stand still long enough. These instincts are alive today in great writing and imagery being shared all over the web. The impulses that make us retweet a blog post or a fantastic Flickr image are the same ones that bring a superb Navajo weaver renown across four states.”
THANK YOU Pear Chatlaong @Thanyathornc [email_address]

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Social Media Marketing Tips from Pear Chatlaong

  • 1. Social Media Marketing Thanyathorn Chatlaong (Pear) A.R. Information & Publication Co., Ltd.
  • 3.
  • 4.
  • 5. ENGAGEMENT: New Marketing Strategy New Marketing Principles (4Es) EMOTION EXPERIENCE ENGAGEMENT EXCLUSIVITY This is where SOCIAL MEDIA comes in.
  • 6.
  • 7. about 2/3 of global online population are members of social networking sites creating and producing information that give rise to new distribution and consumption patterns 77% of YouTube, Twitter, Facebook listings that appeared for brand searches were controlled by a party other than marketers 25% of search results for the world’s top 20 largest brands are linked to user-generated content 34% of bloggers post opinions about products & brands The Illusion of Brand Control
  • 8.
  • 10. Branded Content + Strategic Storytelling = Brand Personality
  • 12.
  • 13.
  • 14. Single Content Traditional Media Online Media Single Experience Below-the-Line Multi-Channels
  • 15. More than half of social networking users have become fan or follower of a brand online. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers. Study finds ENGAGEMENT correlates to financial performance.
  • 16. “ Social media didn’t invent conversations, it only surfaced them.” The power of social network lies in the ability for anyone to find and forge connections with those who share passions, interests, beliefs, and aspirations. But just because we have access to the tools doesn’t necessarily entitle us to reach out to customers, influencers, and stakeholders. Simply because we have something to say doesn’t guarantee that anyone is ready or willing to listen. Nor does it mean what we have to say automatically entitles us to a ready audience.
  • 17. “ It’s in the nature of human animal to play with language, to create fables and songs and nonsense to entertain ourselves with. And it’s in our nature to make beautiful objects and embellish anything that will stand still long enough. These instincts are alive today in great writing and imagery being shared all over the web. The impulses that make us retweet a blog post or a fantastic Flickr image are the same ones that bring a superb Navajo weaver renown across four states.”
  • 18. THANK YOU Pear Chatlaong @Thanyathornc [email_address]