This document discusses how email marketing and social media integration can benefit each other. It outlines three paths for integrating them: 1) social connecting by asking email subscribers to connect on social media, 2) social sharing by encouraging subscribers to share email content on social media, and 3) social promoting by using social media to promote the email list. The goal of integration is to increase exposure and drive more conversions by expanding the potential audience through social connections and shares. While email may seem "dead", the document argues that it remains very effective when combined with social media strategies.
Email & Social - An Unstoppable Force to Boost Your Marketing ProgramsDJ Waldow
DJ Waldow of Waldow Social's October 5, 2012 talk at the MarketingProfs B2B Forum 2012: Email & Social - An Unstoppable Force to Boost Your Marketing Programs
Social Media Management vs. Social Marketing.
Read how to not just manage social but how to become a super heroes in doing Social Marketing, measure ROI and be able to scale up cost effectively.
Email & Social - An Unstoppable Force to Boost Your Marketing ProgramsDJ Waldow
DJ Waldow of Waldow Social's October 5, 2012 talk at the MarketingProfs B2B Forum 2012: Email & Social - An Unstoppable Force to Boost Your Marketing Programs
Social Media Management vs. Social Marketing.
Read how to not just manage social but how to become a super heroes in doing Social Marketing, measure ROI and be able to scale up cost effectively.
First of two-part presentation on online marketing to arts and science organizations in Charlotte, NC. Focuses specifically on websites and e-newsletters. Presented September 25, 2008.
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
2010 Deutscher Fundraising Kongress Online Community Fundraising SessionBryan Miller
Session on online community fundraising I gave at the 2010 Deutscher Fundraising Kongress in Fulda. Includes some research on German social media use as basis for considering how quickly Germany might adopt online community fundraising approaches becoming increasingly common in US, UK, and Netherlands
Social Media and the Future of FootballGerd Leonhard
I did a presentation for one of the leading international football (soccer... for all you Americans) club associations a few days ago, so here is a slightly changed version with some of the stuff I wanted to share with everyone. This goes way beyond social media... take a look.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )DJ Waldow
Want to get more return on your email marketing - and overall marketing - campaigns? Try this: BE MORE HUMAN.
This presentation share a TON of examples of how to be more engaging and human in your emails and marketing overall.
How to Use Social Media to Connect with Your Community, Build Relationships, ...DJ Waldow
How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
This is a webinar I did for the American Marketing Association (AMA) in December of 2013.
More Related Content
Similar to Batman and Robin: Email and Social Integration
First of two-part presentation on online marketing to arts and science organizations in Charlotte, NC. Focuses specifically on websites and e-newsletters. Presented September 25, 2008.
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
2010 Deutscher Fundraising Kongress Online Community Fundraising SessionBryan Miller
Session on online community fundraising I gave at the 2010 Deutscher Fundraising Kongress in Fulda. Includes some research on German social media use as basis for considering how quickly Germany might adopt online community fundraising approaches becoming increasingly common in US, UK, and Netherlands
Social Media and the Future of FootballGerd Leonhard
I did a presentation for one of the leading international football (soccer... for all you Americans) club associations a few days ago, so here is a slightly changed version with some of the stuff I wanted to share with everyone. This goes way beyond social media... take a look.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )DJ Waldow
Want to get more return on your email marketing - and overall marketing - campaigns? Try this: BE MORE HUMAN.
This presentation share a TON of examples of how to be more engaging and human in your emails and marketing overall.
How to Use Social Media to Connect with Your Community, Build Relationships, ...DJ Waldow
How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
This is a webinar I did for the American Marketing Association (AMA) in December of 2013.
Why You Need to Graduate From Email Marketing to Marketing AutomationDJ Waldow
Why You Need to Graduate From Email Marketing to Marketing Automation
My presentation from Brand Driven Digital's Social Brand Forum 2013 - http://branddrivendigital.com/socialbrand2013/
DJ Waldow, co-author of The Rebel's Guide to Email Marketing, presents "7 Email Marketing Rules You Must Break" in Coralville, IOWA on October 18, 2012 - Social Brand Forum 2012
A 28-day challenge to GET HEALTHY through exercise and mindful eating, hosted by DJ Waldow of Social Butterfly Guy - http://socialbutterflyguy.com/2012/10/15/project-get-healthy-recap/
"As I get Older, I’m Finding that ..."
I wrote that statement on Facebook along with my list of 4.
Here is how people replied.
http://socialbutterflyguy.com/2012/07/27/as-i-get-older/
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]DJ Waldow
http://waldowsocial.com/3-ways-to-find-and-engage-new-email-subscribers-with-sms-webinar-materials
On this jammed-packed 30 min webinar you will learn how to use text messaging (SMS) to find and engage new email subscribers. You will also learn:
1. Ways to use traditional media, events, and foot traffic to grow your email list through text message marketing
2. Tips on using a welcome email series to quickly engage new subscribers
3. Strategies for using email and SMS marketing together to maximize your campaign’s effectiveness
Watch presentation on YouTube:
Part 1 - http://www.youtube.com/watch?v=p-P_svYxPz0
Part 2 - http://www.youtube.com/watch?v=-0_yeiaswbw
Part 3 - http://www.youtube.com/watch?v=1Wl3sDVjOzk
5 Email Marketing Secrets in 22 Minutes
A webinar hosted by DJ Waldow and Jason Falls on May 16, 2012.
Includes a "special surprise" announcement in the end: http://ar.gy/rebelsguide
Breaking the Rules of Email Marketing. DJ Waldow of Waldow Social believes strongly that rules are meant to be broken (with proper testing, of course). This presentation was given in Dallas on Feb 17, 2012 at Jason Falls's Explore event. This presentation talks about 3 "rules" that have been effectively broken:
1. Sending ugly emails
2. Using ALL CAPS or the word “free” in a subject line.
3. Using popups to collect email addresses
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012DJ Waldow
Social Media and Weather: How to Avoid the Storm & Find the Rainbows
The presentation I gave in Steamboat Springs, CO on January 19, 2012 at The Weather Summit.
http://waldowsocial.com
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...DJ Waldow
Presentation DJ Waldow gave in Los Angeles on November 5, 2011 at BlogWorld & New Media Expo.
Social Media Experiment - How to Find a New Job
It was based on this blog post: http://socialbutterflyguy.com/2011/08/28/waldow-social/
http://waldowsocial.com/
Socializing Email Marketing
1. Email is not dead; it’s here to stay.
2. Email & social go together like Batman & Robin.
http://waldowsocial.com/
Presented LIVE at the Exploring Social Media Boston Summit #ESMBoston
Everything You’ve Ever Wanted To Know About Email MarketingDJ Waldow
Everything You’ve Ever Wanted To Know About Email Marketing - 3 hour workshop at Evo '11 taught by DJ Waldow, Carley Knobloch & Joyce Shulman
http://socialbutterflyguy.com/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
13. Email Marketing
The Caped Crusader
The Dark Knight
The superhero of all
superheroes
More than capable of
saving the city.
The old workhorse.
Gets the job done, no
questions asked.
Flickr: shaunwong
15. Social Media
Boy Wonder
Conceived in order to
attract a younger reader
base
Started out as a sidekick
to Batman
Can save the city on his
own, but always seems to
do better when Batman is
Flickr: shaunwong
by his side
27. Because if you don’t [email all members to let them know what has
happened, and what steps are being taken to address and correct the
situation], you are sending a very bad message to your members. You are
telling us that you only send us emails when it’s important,
like when you want us to upgrade to a premium account, or
update our profile, or connect our email address book to
our account. But when it comes to our security, well that’s not important
enough to warrant a ‘personal’ email.
-Mack Collier
Email talking about email (meta)
30. 1. Social connecting: asking email subscribers to
connect (follow) you on social networking sites
2. Social sharing: asking email subscribers to
share email content on social networking sites
(also known as Share With Your Network -
SWYN)
3. Social promoting: using social media sites to
promote email
3 paths...
35. Increase followers/likes/
subscribers/circles.
More connections = more (potential) eyeballs =
more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on
The Goal of Social Connecting
3 paths...
41. Results after 45 days:
• Identified more than 1,000 brand advocates, each
who shared the program with an average of 12
friends.
• More than 10,000 social shares across Facebook,
Twitter, and email.
• 600 new transactions and $250,000 in new sales
Social Sharing
42. More eyeballs.
More eyeballs = more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on
The Goal ofpaths... Sharing
3 Social
47. Some Impressive Stats...
• Posts about email newsletter on social networks generates at
least 30-40 new subscribers within an hour of posts.
• 80% of the list growth is happening through Knuttel’s
social media outlets.
• Open rates: 60-70%
• Click to open rates: 40%
• €10,000 in sales has been generated directly from each mailing.
Learn More
Social Promoting
48. More eyeballs.
More eyeballs = more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on
Social Promoting
The Goal of 3 paths...
49. Use email marketing to grow your social media
followers & extend the reach of your message,
grow your email list (& make $) via @djwaldow
Tweet This!