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Social Media 101 for Social Nonprofits

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J. Gorzka
J. Gorzka

Presentation given on October 23, 2008 to non-profit professionals from social, environmental, educational and health organizations.

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Social Media 101
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social media is social. It’s a dialogue not a monologue.
Gen Y connects with people, places and brands online
People connect around shared interests
People travel in packs
Anyone can participate
Who consumes social media?
Consumer Internet Barometer & Forrester Research
Social Technographics Ladder From Groundswell
 
“ Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created. The next growth wave will be expanding and incorporating these networks into our business lives.” Lynn Franco Director of The Conference Board Consumer Research Center
People are talking about you. With or without you.
Social media allows you to connect with your audience and build relationships ,[object Object],[object Object],[object Object],[object Object]
The Gorzka Model
Learn Use what you learn to drive market strategies and outreach Listen and respond to needs in real time Engage in conversations to establish trust and get to know your fans Engage Listen Build Relationships Participate In ways meaningful to your fans that add value to the relationship
Participate Be relevant Be authentic Be real speak in the same conversation and language as your audience ,[object Object]
Email and Information Overload
Meet people where they are
 
Social Networks
Determine the path that’s right for you
Raise Awareness and Generate Interest in what you are doing
Offer an unexpected view
Invite your audience to see things from a new perspective
Create an environment for collaboration
Engage your next generation audience
Identify Barriers
Who’s responsible?
[object Object],[object Object],[object Object],Recruit Ambassadors Re-evaluating and re-writing job descriptions may be required
Educate your Leadership
Got Fear?
Storytelling 101
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What does Success Look Like?
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People are connecting around things they are passionate about. It could be YOU!
Creativity and Innovation
 
 
 
Are you Ready?
Mobilize your fans to tell others about you
[object Object]
It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.
[object Object],[object Object],[object Object],[object Object],Metrics
Relationships Connections Free Love
 
 
 
Julia Gorzka President and Founder Brand Tampa - City Linkage www.BrandTampa.com www.CityLinkage.com twitter.com/dtowner [email_address] (813) 690-2100

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