Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
This document summarizes a discussion on participatory advertising ideas. It discusses how ads are moving from broadcast messages to ideas that involve consumers through interactivity, user generation, sharing and providing utility. Effective modern ideas let users inside the brand experience, leverage social media and context, and add enduring value and utility beyond simple awareness or conversion. The ideas discussed provide examples like becoming part of daily life, giving utility, and incentivizing sharing and participation. The document stresses that a relevant creative idea is behind every successful participatory marketing example.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
This document summarizes a discussion on participatory advertising ideas. It discusses how ads are moving from broadcast messages to ideas that involve consumers through interactivity, user generation, sharing and providing utility. Effective modern ideas let users inside the brand experience, leverage social media and context, and add enduring value and utility beyond simple awareness or conversion. The ideas discussed provide examples like becoming part of daily life, giving utility, and incentivizing sharing and participation. The document stresses that a relevant creative idea is behind every successful participatory marketing example.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
The document describes a workshop where teams will go on an "Idea Safari" to come up with ideas. They are given a problem to solve: how to make the first workshop at Cannes Lions spread widely on social media. The teams must choose an animal (Chameleon, Gorilla, Lion, Elephant) to guide their idea. They will be judged on spreading the #IdeasSafari concept and principles, with the winning team receiving €400. The workshop aims to develop a shared language for creative ideas.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
Building Public Relationships Through Social MediaJeff Risley
Jeff Risley gave a presentation on using social media to build public relationships. He discussed how social media allows for conversations that can help or harm organizations. Risley outlined strategies for auditing, monitoring, and engaging social media to understand conversations and influence them. He provided examples of how organizations have successfully engaged social media and measured the impact on key metrics like website traffic and requests for information. Risley emphasized the importance of responding quickly, directly, and receptively to social media conversations.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
This document provides an overview of social media and strategies for social media engagement. It discusses how social media has grown exponentially over the past decades. It also outlines key facts about social media usage and consumer behavior. The document then recommends developing a social media strategy with goals, listening to customers, identifying target audiences, and establishing an authentic brand personality through consistent publishing and connecting with followers.
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The document describes a workshop where teams will go on an "Idea Safari" to come up with ideas. They are given a problem to solve: how to make the first workshop at Cannes Lions spread widely on social media. The teams must choose an animal (Chameleon, Gorilla, Lion, Elephant) to guide their idea. They will be judged on spreading the #IdeasSafari concept and principles, with the winning team receiving €400. The workshop aims to develop a shared language for creative ideas.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
Building Public Relationships Through Social MediaJeff Risley
Jeff Risley gave a presentation on using social media to build public relationships. He discussed how social media allows for conversations that can help or harm organizations. Risley outlined strategies for auditing, monitoring, and engaging social media to understand conversations and influence them. He provided examples of how organizations have successfully engaged social media and measured the impact on key metrics like website traffic and requests for information. Risley emphasized the importance of responding quickly, directly, and receptively to social media conversations.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
This document provides an overview of social media and strategies for social media engagement. It discusses how social media has grown exponentially over the past decades. It also outlines key facts about social media usage and consumer behavior. The document then recommends developing a social media strategy with goals, listening to customers, identifying target audiences, and establishing an authentic brand personality through consistent publishing and connecting with followers.
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
The document provides information about Andrew Chow, an expert in social media and PR strategies. It outlines his background and qualifications, areas of expertise in social media and branding, and lists the various social media platforms where he maintains a presence to engage in conversations and share his knowledge. The document also outlines his approach to winning on the social media "chessboard" through developing content, managing conversations, and engaging communities.
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
Content Sharing Success Recipes from 6 of the most socially-sharedi-SCOOP
How does content get shared? How does it get tweeted and retweeted? And why? There are many ways and no one size fits all answer. So, we asked six of the most social-shared marketing experts to share their views and recipes. Check out what Jay Baer, Lee Odden, Shelly Kramer, Michael Brenner, Mark W. Schaefer and Mack Collier responded. Bonus: the SlideShare success recipe of Doug Kessler. Offered by the Content Marketing Conference Europe.
How To Use Social Media To Increase Your Real Estate BusinessRichard Vetstein
This document outlines how to effectively utilize social media to increase business. It discusses the importance of credibility and profitability in social media marketing. Common marketing methods like telemarketing and direct mail are compared to inbound social media strategies. The presentation defines social media and argues that it is not just for personal use. It provides tips for using different social media platforms like publishing content, sharing content from others, and networking. Measurement of social media results and contact information are also included.
The document discusses how social media and lifestyle are defined, with social media being online content created using publishing technologies to share information, and lifestyle referring to the way a person lives including their behaviors, values and identity. It also outlines five pillars of social media including declaring identity, associating through networks, initiating and participating in conversations, and in-person interactions.
This document provides an overview of marketing strategies for startups. It discusses the importance of branding and connecting with customers through marketing and design. It recommends startups know themselves and their customers in order to engineer an effective brand and social experience. The document outlines strategies for various social media platforms, creating engaging content, public relations, evaluating marketing efforts, and resources for further learning. Marketing helps startups raise funds, acquire customers, attract employees, and grow their business.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
Social media are communication tools that facilitate highly accessible interactions. They allow organizations to listen to conversations between customers, fans, employees and more. While conversations on social media are organic and complex, social networks can be practical for tasks like market research, promotion, customer support and more. The keys to success include being authentic, contributing useful content, sharing, acting normally and embracing criticism as opportunities.
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
This document provides guidance on using social media successfully. It discusses the importance of having the right attitude and clear goals. Content is key, and the document outlines a model for creating proactive, latent, and reactive content. It also emphasizes the need to understand one's target audiences and changing perceptions through strategic, valuable content shared at the right time and place. Telling stories through social media can communicate an organization's values and build influence. Metrics should track whether content achieves strategic goals of changing perceptions.
1. The document is a presentation by Justin Jackson on content marketing strategies. It discusses researching audiences, writing content tailored to their needs and pains, and promoting content through influencers and social networks.
2. Key points include researching audience pain points, organizing findings, writing viral content focused on specific problems, and coordinating content promotion through influencers and communities.
3. Content promotion requires building relationships with influencers, adding value to online communities, timing posts for maximum visibility, and engaging with early commenters.
Similar to Knowledge Circle - The Impact Equation - Business Books Club (20)
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
2. The authors
• Chris Brogan
• influential blogger & speaker
• Blog = Top 5 of the Advertising Age Power150 /
Top 10 Technocrati (2012)
• CEO. Human Business Works
• board of advisors HubSpot
• PodCamp co-founder
• other books (Google+, Social Media)
• Julien Smith
• Originalsuccessfulpodcasters
• Blogger & Speaker
• Saint-Henri, montreal
• CEO Breather
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (2009)
New york times bestseller, WSJbestseller, Amazon top 100 list (# 30)
3. executive summary
• Is this book for you?
• The concept & The equation
• How to spread my idea?
• What are the ways to build
influence and stand out?
• How to build my platform?
• How can I have an impact?
• How do I build an audience?
• How do I differenciate myself?
• How do i build credibility?
• Business cases
Idea
Platform
Human
element
Visibility
4. Why this topic?
• "medium is the
message", Marshall
Mcluhan
• "Now that the tools
have become
technologically boring,
they can become
socially interesting."
Clay Shirky
Big data Social Media Analytics
UX
Native
advertising
Content
marketing
Responsive
Web design
Growth
hacking
Native
advertising
Gamification Geolocation
The internet
of things
buzz words
5. The diagnosis of the situation
How do I become a participant without addingto the noize? How can I bring value?
• Disruptive technology. The frictionless nature of the distribution.
• UGC (user generated content): we are the first generation who are not only mass consumers of media in multiple formats
but also mass creators of media.
• Competitive environment.20 000 stimuli per day.
• It will be harder to impress audiences tomorrowthan today.
• The more complex and competitive the ecosystem, the more adaptable and targeted your messages must become.
• The democratization of information: the consumers are increasingly critical aboutthe products/the services (consumers
turn to social platforms for advices - tripadviser, youtube, etc.)
• Consumers have less confidence in corporations.(communication bidirectionnelle vs unidirectionnel= transforme
l'organisation)
• Advertisingdistracts. (except for the superbowl)
7. Impact = C x (R+E+A+T+E)
CREATE mnemonic acronym
• Contrast: differentiation,interest, positionning (remarkable)
• Reach: the higher the nbr of people connecting the more influential you get (quant)
• Exposure: all about how often you connect with your audience(quant)
• Articulation: being understood instantly
• Trust: credibility
• Echo: the feeling of connection with your audience
8. business case: Dollarshaveclub.com
• Contrast: The DSC sells just three types of blades. Nothing fancy.
• Reach: DSC YouTube video received three million views the first week and covered
by all the major US media
• Exposure: DSC sends a subscriber a new blade in the mail every single month
• Articulation: simple USP 1$ for 2 blades; 5$ for 4; 9$ for 6.
• Trust: Consumers don't know much about the company. Challenged Gillette. Why
pay more so that Gilette can have celibrity endorsements?
• Echo: Everything about the video and the website is built to make you feel like
you're part of the joke. You feel it's exclusive.
$50 000 website
20 000 subscribers
$100 000/month
9. a new paradigm:
data at the core of business decisions
• Buzz Feed: algorithm & metrics oriented editorial content vs old editorial
paradigm (not exclusive, no scoop = value decrease/ emergence slow news ).
• Veronica Mars, the movie: Fundraising campaign to produce the film
through Kickstarter(crowdfunding platform). It attained the $2 million goal
in less than ten hours.
11. SETH GODIN: If You're Going To Be
Average, You Might As Well Quit
http://www.ted.com/talks/seth_godin_on_sliced_bread#t-32167
"We are living in is a century of idea
diffusion. People who can spread ideas,
regardless of what those ideas are, win."
Godin, 2003
12. Contrast: how to improve?
1. What is the proposition's value?
2. Pan out. Is your value information or emotion?
3. Where must you compete and what is critical in order to maintain position?
4. What can be diminished?
5. What can be eliminated?
6. Examples : Cirque du soleil. Quebecor.
13. Contrast: making something stand out
1. If you're just talking about you. Don't even bother.
2. Ideas have shapes. (Baseball analogy) (Scenario film, Pop song, Ted
format)
3. Don't throw ideas haphazardly. Be strategic. Find the sticky factor.
4. Multiply ideas. Test. Strategic trial and error.
5. Be brave.
6. Smart / Emotional imprint content spreads itself.
7. Extrapolation. (Contrast gone bad. Burger King business case.
McDonalds - McCafé (100millions rev, 1rst year op)
14. Articulation: tell it to me like i'm six years old
(the Kenneth Hadge method)
Articulation = Clarity
1. Words must serve the idea: use small words, simple phrases. Big words distract and
create unnecessary barriers.
2. Simplicity: Articulate your USP/ concepts in a few words.
3. Master the art of language. Learn to convince with your words. ex. Cicero, Winston
Churchill, René Lévesque, Martin Luther King.
4. Process of synthesis: A big part of creating clarity in your idea is connecting the
dots. Brings together a whole picture which makes it more comprehensible.
5. Focus on one or a few ideas. Framework. Funnel exercice.
16. Reach: plants without sunlight dry up
Reach: The higher the number of people you can connect with, the more influential your idea can become. (quantitative)
1. Size of your list. (email)
2. Number of followers
3. How many people you connect to. Etc.
• What is a platform? (definition)
• Kim Kardashian vs Paulo Coelho.
• Ricky Gervais podcast (business model)
• Platform = building a solid base of followers, building a solid relationship
• Less affected by external factors
• The can't get enough of you VS spam
• More followers does not mean more business opportunities
17. How to increase your reach? How to build your
platform?
1. Build ASAP
2. Consistency
3. Launch/Big splash strategy
4. Viral video campaign
5. Advertising
6. PR coverage
7. Cross-marketing/cross-promotion
8. Partnerships
9. Bring real value
10. Free strategy (eBook, Keynote, webinars)
11. Trade shows/Events
12. Time factor (be patient)
13. nonlinear exponential growth
18. Exposure: hype vs value
How often you connect with your audience: The art of hitting peole
again and again until they take action. the frequency.
• Exposure is a blend of opportunityand the ability
to be part of various platforms.
• Not just stupid repetition
• Ubiquitous. (Moschino/Jeremy Scott)
19. Toolkit Exposure
1. Don't cross-post the same content. Create a unique spin for each platform.
2. Make your information useful. Don't need to be strictly serious. (Hipster
chef)
3. Adapt your content. Responsive design.
4. Brevity rules. Simplify content. (e-books, video, infographics)
5. Newsletters: more text less graphics
21. Trust equation: C*R*I/S = TRUST
C = CREDIBILITY: what you say that can actually be backedup by your credentials.
R = RELIABILITY: you actually do what you say you do.
I = INTIMACY: all levels of closeness between individuals.
S = SELF-INTEREST: do you genuinely want to help or just want to sell? are you
truly listening?
"To sustain a strong business experience in today's marketplace, Trust will be a longer and more
visible path than ever before. In a world of reviews, online complaints, and the inability
to hide any bad experiencesfrom future buyers, you'll find Trust a powerful and important
attribute."p.209
22. Trust toolkit
1. Credentials. Experience. Who is behind the curtain?
2. Media coverage (blogger, magazines, etc.)
3. Transparency. (terms of use, policy, ingredientslist)
4. Polish online reputation (address bad reviews, ask for a review, for comments)
5. Be reliable. Be consistent.
6. Display values and principles. (community nurturing approach vs bias big
corporation)
7. Treat your supplier your employees like ambassadors. (consciouscapitalism)
23. Business case: Dolbeau.ca
• They new nothing about fashion but had a simple idea. Their secret? Creating products specifically targeted
toward fashion bloggers + using the best materials & be adaptable. Within 24hs of its launch Dolbeau hit the
fashion blogs hard.
• Contrast: adapting the exact needs of their industry making it worth spreading (hipster/blogger niche)
• Reach: Blogosphere
• Exposure: Dolbeau uses instagramto connect to its fan, so everytime a product is launched everybody
knows about it.
• Articulation: Dolbeau story is easy to sell. Quality vs Quantity.
• Trust: they've hired the most stylish person they know to talk about fashion directly on the site making
Dolbeau.ca itself a destination.
• Echo: a simple site giving you the impression that a person made it, not a big corporation. Accessible.
24. Echo: how does your message resonate?
• Echo: action-reaction. It's about
connection. It's about being
approachable. Emotional imprint.
• Nobody likes the snobbish asshole at a
cocktail party.
• Adele talks with people not as a celebrity
but as if they were friends. As if she's
talking directly with you, and you can
easily relate.
25. ECHO toolkit
1. Bidirectional communication.
2. Sacrifice, give, be generous.
3. Don't be a fake, be real.
4. Treat people as equals. Be approachable. (vs Celebrity on a pedestal)
5. Use their language. Making a Star wars joke in a roomful of technologist is a safe bet.
6. Find common ground. Ask where people are from like comedians.
7. Share your feelings. Share your excitement, your indignation. It's about being human.
8. Keep the message alive and adapt to the modern world.
9. The ultimate Echo: speaking at a universal level (Paulo Coehlo, religion).
26. 1. Pick a metric (kpi)
2. Level up.
3. Play new games. once you're
feeling comfortable mix it up.
4. Take a wild swing: try something
bigger than what should be a
natural progression. Bigger risk
means bigger rewards.
• A-B testing, trial and error.
Iteration.