SlideShare a Scribd company logo
The Brand Experience
Building a Sustainable Community
and
How do you become relevant
in a world full of noise?
Three Major
Components
STRATEGY
CONTENT
COMMUNITY
Who is your community?
Where do they “live”?
What do they do?
What do they share?
Strategy & Execution
Community & Shareability
Earning a Scaleable Network of
"True Fans" and Loyal Advocates
Creating Virality
+
Content = Authentic Experience
Connection + Engagement + Trust
That inspires living, breathing human beings to share
with friends, family and peers?
Where partners and customers draw value from each
other?
Are You Creating an Experience...
That allows consumers to participate when and where
it’s most relevant, and keeps the conversation going?
Taking on different identities across different devices
and multiple mediums, allowing you to build deeper
engagement with consumers (fans)?
Is the Brand...
Providing the appropriate platform for those sharing
opportunities to take place?
Engaging? Accessible Vulnerable?
“The difficulty isn’t defining
your message; it’s creating a
community that is interested
and wants to hear from you.”
–David Henry Wright
Contact
DaveRubin
viaemail:
drubin14@gmail.com
A
DaveRubin
Presentation

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Building a "Brand Experience"