Lucid Welcome Presentation
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This document summarizes current mobile technology trends and opportunities for context-aware information delivery on mobile devices. It discusses that over half the world's population now has mobile phone coverage and mobile internet usage in the UK rose 25% from Q2 to Q3 in 2008. It also predicts that by 2012, one quarter of all new phones will be smartphones and over 80% of iPhone users access the internet daily on their phones. The document outlines several mobile application marketplaces and recommends preparing for opportunities through training, consultation, and developing innovative solutions to disseminate learning in this area.
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Recommended
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This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
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Mobile devices have enabled new markets like mobile payments, the Internet of Things (IoT), and location-based advertising. People check their phones frequently throughout the day and night, with over 40% checking within 5 minutes of waking up and over 30% checking in the middle of the night. Smartphone ownership has grown across all age groups but is highest among 18-24 year olds, reaching near saturation levels. Interest in IoT technologies like smart home devices and wearables is growing, though autonomous vehicles and VR headsets remain niche. Security and privacy are top concerns, with most preferring PINs/passwords over biometrics and being willing to share some usage data if they can choose what is shared.
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> Most used app categories are entertainment (20%), social media (14%) and productivity apps (14%)
> Only 26% of installed mobile apps are actually used daily and 1 in 4 apps never get used.
> Sources
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Andrew campbell 19 jan11
According to a study by Ipsos & Agri Studies Inc., large agricultural producers heavily use the internet, with 92% using agricultural websites and 89% using email. When online, producers are most interested in weather information at 93%, marketing information at 90%, and production information at 77%. The study also found that 25% of US cell phones were smartphones in mid-2010, expected to rise to 50% by the end of 2011, and that 1 billion apps had been downloaded from Apple in 9 months.
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By 2013, mobile phones will overtake PCs as the most common web access device worldwide. There will be more than 1.82 billion smartphones and enhanced phones in use compared to 1.78 billion PCs. More than 200 million Facebook users currently access the site through mobile devices and are twice as active as non-mobile users. China is projected to have 1.3 billion mobile subscribers and 957 million mobile internet users by 2014.
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Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
How I Became a Digital Technologist
I gave a slightly edited version of this presentation to a group of high school juniors and seniors, on Career Day, during which I talked about my experiences and how I became a 'digital technologist'.
How the World Uses the Internet
The document provides statistics on global internet usage and online activities in 2015:
- Asia accounts for 44% of worldwide internet users, with anticipated 17% growth in internet users in China. Western Europe accounts for 12% of worldwide internet buyers.
- The top online activities globally are using email (2.1 billion people), social networks (1.9 billion), instant messaging (1.5 billion), and streaming music (1.2 billion).
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Global mobile device sales are projected to greatly outpace PC sales, with smartphones and tablets reaching 1250 million annual units by 2013 compared to only 250 million PCs. Latin America represents the world's third largest mobile market by volume, with over 750 million connections by 2014. Smartphone penetration and sales are rising rapidly across Latin America, led by Brazil, Mexico, and Argentina, while Android dominates the operating system market share. Latin America's fast growing economies, government support of broadband and mobile adoption, affordable smartphones, and growing mobile audiences have positioned the region for continued expansion in mobile communications.
The Case for Content Marketing
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