Mobile retail is growing rapidly in the UK, with 9% of UK web users buying goods or services via mobile in 2011. 20% of UK smartphone users found retail store locations on their phones, and 15% took photos of products while in stores. Young males are driving mobile retail the most. One in five UK smartphone users searched for a retail store location on their phone in 2011. SMS is the dominant mobile payment system in the UK.
Smartphones saw rapid adoption in 2011, driving increased mobile media usage which surpassed 50% in many markets. The rise of smartphones was fueled by the popularity of Android and iOS platforms in the US and EU5. This shift to smartphones changed consumers' mobile behaviors and expectations, with many using their devices for activities like mobile shopping and social networking on a daily basis.
Mobile media usage increased dramatically in 2011 as smartphones gained widespread adoption among mainstream consumers in major markets like the US and EU countries. Nearly half of mobile users in these regions now own smartphones. This drove heavy usage of mobile apps and social networking on these devices. It also led retailers to see many shoppers researching products on their phones in stores. Tablet adoption grew rapidly as well, with people using various internet-connected devices together across platforms. These trends point to further growth in mobile media consumption and a shift to cross-device digital experiences.
Smartphone adoption grew rapidly among mainstream consumers across markets in 2011. Nearly half of mobile users in the US and EU5 now use smartphones. This proliferation of smartphones fueled a surge in mobile media usage, such as browsing, apps, and content downloading, which exceeded 50% penetration in many markets. The Android and iOS platforms emerged as leaders in the US and EU smartphone markets, though other platforms worked to regain share. Mobile users increasingly used social networking and shopping apps on their smartphones, driving new on-the-go behaviors. Tablet adoption also rose quickly in 2011, encouraging media consumption across multiple devices.
Mobile future-in-focus-report-2013 copyjustincorbett
The document discusses the rapidly changing mobile landscape in the United States. Smartphone adoption surged nearly 30% to over 120 million owners in 2012, while tablets reached nearly 50 million owners. This widespread adoption of smartphones and tablets has ushered in a "Brave New Digital World" where 1 in 3 minutes of digital media consumption now occurs on mobile devices beyond personal computers. This multi-platform consumption is fragmenting audiences and disrupting traditional business models.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Comscore: Mobile future-in-focus-report-2013Brian Crotty
The document provides an overview of key trends in the mobile and connected device landscape in 2012. Some of the main points covered include:
- Smartphones surpassed 125 million users in the US while tablets reached over 50 million, ushering in a new "Brave New Digital World" of multi-platform media consumption.
- Android and iOS dominate the US smartphone market with nearly 90% combined. Samsung has seen explosive growth to become the #2 smartphone OEM behind Apple.
- Consumers strongly prefer apps over mobile web, with the top apps being Facebook, Google apps, and other major media brands.
- The availability of high-speed networks has fueled greater mobile content consumption, with
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The document provides data and analysis on mobile marketing trends from various research organizations. It finds that smartphone ownership and data usage are growing rapidly, with Android and iOS being the dominant platforms. Mobile activities like social networking, apps, and music are also growing. The data shows smartphones are commonly used for browsing, purchases, banking, and other activities beyond calls. Younger consumers and men are more engaged in mobile behaviors than other groups.
Smartphones saw rapid adoption in 2011, driving increased mobile media usage which surpassed 50% in many markets. The rise of smartphones was fueled by the popularity of Android and iOS platforms in the US and EU5. This shift to smartphones changed consumers' mobile behaviors and expectations, with many using their devices for activities like mobile shopping and social networking on a daily basis.
Mobile media usage increased dramatically in 2011 as smartphones gained widespread adoption among mainstream consumers in major markets like the US and EU countries. Nearly half of mobile users in these regions now own smartphones. This drove heavy usage of mobile apps and social networking on these devices. It also led retailers to see many shoppers researching products on their phones in stores. Tablet adoption grew rapidly as well, with people using various internet-connected devices together across platforms. These trends point to further growth in mobile media consumption and a shift to cross-device digital experiences.
Smartphone adoption grew rapidly among mainstream consumers across markets in 2011. Nearly half of mobile users in the US and EU5 now use smartphones. This proliferation of smartphones fueled a surge in mobile media usage, such as browsing, apps, and content downloading, which exceeded 50% penetration in many markets. The Android and iOS platforms emerged as leaders in the US and EU smartphone markets, though other platforms worked to regain share. Mobile users increasingly used social networking and shopping apps on their smartphones, driving new on-the-go behaviors. Tablet adoption also rose quickly in 2011, encouraging media consumption across multiple devices.
Mobile future-in-focus-report-2013 copyjustincorbett
The document discusses the rapidly changing mobile landscape in the United States. Smartphone adoption surged nearly 30% to over 120 million owners in 2012, while tablets reached nearly 50 million owners. This widespread adoption of smartphones and tablets has ushered in a "Brave New Digital World" where 1 in 3 minutes of digital media consumption now occurs on mobile devices beyond personal computers. This multi-platform consumption is fragmenting audiences and disrupting traditional business models.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Comscore: Mobile future-in-focus-report-2013Brian Crotty
The document provides an overview of key trends in the mobile and connected device landscape in 2012. Some of the main points covered include:
- Smartphones surpassed 125 million users in the US while tablets reached over 50 million, ushering in a new "Brave New Digital World" of multi-platform media consumption.
- Android and iOS dominate the US smartphone market with nearly 90% combined. Samsung has seen explosive growth to become the #2 smartphone OEM behind Apple.
- Consumers strongly prefer apps over mobile web, with the top apps being Facebook, Google apps, and other major media brands.
- The availability of high-speed networks has fueled greater mobile content consumption, with
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The document provides data and analysis on mobile marketing trends from various research organizations. It finds that smartphone ownership and data usage are growing rapidly, with Android and iOS being the dominant platforms. Mobile activities like social networking, apps, and music are also growing. The data shows smartphones are commonly used for browsing, purchases, banking, and other activities beyond calls. Younger consumers and men are more engaged in mobile behaviors than other groups.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The Smartphone as an Economic Development Tool a Preliminary Investigation.PeterHackbert
1) The document discusses the rise of smartphones as an economic development tool. It notes that smartphone usage has grown dramatically in recent years, with over 4 billion mobile phones globally and smartphones projected to account for 25% of mobile phones by 2014.
2) The document then summarizes research conducted by students in economically disadvantaged areas of Central and Eastern Kentucky. As part of the research, students acted as travelers documenting local businesses through blogs, social media posts, and interviews to understand how small businesses could better utilize social media.
3) Finally, the document provides background on the mobile market, noting that smartphones are replacing traditional mobile phones and that smartphone ownership in the US is expected to reach 90% by 2015. The growth
The document discusses upcoming launches of new smartphones and mobile apps, including the launch of the Blackberry 10 in January and Square Wallet being used in all Starbucks locations. It also covers trends in mobile phone theft increasing 25% over 3 years and the role of mobile devices on election night for getting information and tracking results. Statistics are presented on smartphone sales and ownership rates in various countries.
This document discusses technology trends and consumer behavior related to technology adoption and online activities. Some key points:
- Internet access and speeds have grown tremendously over the past 20 years, allowing more people to access more content online. Consumers now own an average of 4 digital devices and spend 60 hours per week online.
- Smartphones and mobile devices have enabled new behaviors like second screening, where people use other devices while watching TV. Social media also allows people to discuss shows they are watching.
- Most consumers research purchases online before buying. They use search engines and read reviews. While e-commerce sales are growing, conversion rates remain low due to lack of trust without physical interaction.
- Popular
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
In 2011, smartphones gained widespread adoption and drove increased mobile media usage. The rise of smartphones contributed to mobile media usage surpassing 50% in many markets. The Google Android and Apple iOS platforms emerged as leaders in the US and EU5 smartphone markets, with Android in particular seeing significant gains. The Apple iPhone 4 was the top acquired phone in the US and EU5 in 2011. This mobile landscape shifts consumption patterns and opportunities for publishers, developers and retailers.
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
Industry updates on key mobile trends 1 11 13Performics
U.S. mobile commerce sales hit $24.66 billion in 2012, an 81% increase from 2011, and are forecasted to rise over 50% annually through 2016. Retail sales on smartphones and tablets accounted for 11% of e-commerce sales in 2012 and are predicted to represent 24% by 2016. A survey found that 93% of moms spent more time shopping on their cell phones in 2012 than 2011, and 60% use retailer apps to decide purchases. The number of tablet users in the U.S. more than doubled from 2011 to 2012, and by 2016 nearly half of Americans are predicted to use a tablet. While the iPad continues to dominate usage, cheaper tablets are gaining share as prices fall and
This document outlines a digital marketing plan for Lynx body spray. It analyzes consumer online and mobile behaviors, finding that while young men are the target audience, mothers ages 35-44 purchase most Lynx products. The plan proposes leveraging social media, smartphones, dual screening and smart TVs to engage these key consumers. It includes a mission control app, outdoor campaign, YouTube ad, and ongoing social media activity from July 2013 to June 2015 to launch the new Lynx Nebula product line. Experts praise the plan as thoughtful and considering audiences they had not previously considered.
Industry updates on key mobile trends 2 22 13Performics
According to a new report, 42.3% of mobile users prefer SMS coupons over other methods, and over 60% redeem grocery or retail goods coupons. Women ages 35-54 are increasingly using mobile coupons. A report also predicts that by 2014, 1.4 billion people will use location-based mobile services. It forecasts that in 2013, OpenStreetMap and Apple Maps will improve their data but Google Maps will lose some popularity as companies explore other mapping options. Partnerships and differentiation between mapping services is also expected to increase as competition grows.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
The document discusses key insights from 2011 and implications for 2012 regarding the mobile landscape. In 2011, smartphone adoption surged among mainstream consumers in markets like the US and EU5. This drove a sharp increase in mobile media usage, exceeding 50% penetration. Android and iOS emerged as the leading smartphone platforms, intensifying competition. Rising mobile app and social media usage also contributed to this growth. The proliferation of tablets further encouraged multi-device digital media consumption.
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
The document discusses key insights from 2011 and implications for 2012 regarding the mobile landscape. In 2011, smartphone adoption surged among mainstream consumers in markets like the US and EU5. This drove a sharp increase in mobile media usage, exceeding 50% penetration. Android and iOS emerged as the leading smartphone platforms, intensifying competition. Rising mobile app and social media usage also contributed to this growth. The proliferation of tablets further encouraged multi-device digital media consumption. These trends established the mobile environment for continued growth and opportunity in 2012.
In 2011, smartphones surpassed feature phones as the top acquired mobile device type in several major markets including the US, UK, Germany, France, Italy, and Canada. The iPhone 4 was the top acquired phone in both the US and EU5 markets in 2011. All five of the most acquired phones in the US and three of the top five in the EU5 were Apple smartphones, demonstrating the company's strength in the mobile market. The rise of smartphones drove increased mobile media usage, which surpassed 50% penetration in many markets.
The document discusses key insights from 2011 regarding the mobile landscape and what they mean for 2012. Some of the main points covered include:
- Smartphone adoption surged in 2011, driving increased mobile media usage which exceeded 50% in many markets.
- Android and iOS emerged as the leading smartphone platforms, intensifying the platform wars.
- Mobile media consumption shifted towards a dual browsing experience on mobile browsers and apps.
- Smartphones enabled social networking and retail research on the go, changing consumer behaviors.
- Tablets rose rapidly in popularity, encouraging cross-platform digital media consumption among "digital omnivores."
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
This report analyzes how tablets, smartphones and other connected devices are changing digital media consumption habits in the US. Key findings include:
- Over 1/3 of US digital traffic now comes from non-computer devices like phones and tablets.
- Tablet ownership is highest among young, affluent males and tablets are increasingly used for activities like social networking, shopping and news.
- The iOS platform accounts for over half of all non-computer traffic in the US, driven largely by the popularity of the iPad.
- Mobile media usage continues to grow rapidly as smartphone adoption increases, and tablets and smartphones are transforming how people access content.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The Smartphone as an Economic Development Tool a Preliminary Investigation.PeterHackbert
1) The document discusses the rise of smartphones as an economic development tool. It notes that smartphone usage has grown dramatically in recent years, with over 4 billion mobile phones globally and smartphones projected to account for 25% of mobile phones by 2014.
2) The document then summarizes research conducted by students in economically disadvantaged areas of Central and Eastern Kentucky. As part of the research, students acted as travelers documenting local businesses through blogs, social media posts, and interviews to understand how small businesses could better utilize social media.
3) Finally, the document provides background on the mobile market, noting that smartphones are replacing traditional mobile phones and that smartphone ownership in the US is expected to reach 90% by 2015. The growth
The document discusses upcoming launches of new smartphones and mobile apps, including the launch of the Blackberry 10 in January and Square Wallet being used in all Starbucks locations. It also covers trends in mobile phone theft increasing 25% over 3 years and the role of mobile devices on election night for getting information and tracking results. Statistics are presented on smartphone sales and ownership rates in various countries.
This document discusses technology trends and consumer behavior related to technology adoption and online activities. Some key points:
- Internet access and speeds have grown tremendously over the past 20 years, allowing more people to access more content online. Consumers now own an average of 4 digital devices and spend 60 hours per week online.
- Smartphones and mobile devices have enabled new behaviors like second screening, where people use other devices while watching TV. Social media also allows people to discuss shows they are watching.
- Most consumers research purchases online before buying. They use search engines and read reviews. While e-commerce sales are growing, conversion rates remain low due to lack of trust without physical interaction.
- Popular
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
In 2011, smartphones gained widespread adoption and drove increased mobile media usage. The rise of smartphones contributed to mobile media usage surpassing 50% in many markets. The Google Android and Apple iOS platforms emerged as leaders in the US and EU5 smartphone markets, with Android in particular seeing significant gains. The Apple iPhone 4 was the top acquired phone in the US and EU5 in 2011. This mobile landscape shifts consumption patterns and opportunities for publishers, developers and retailers.
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
Industry updates on key mobile trends 1 11 13Performics
U.S. mobile commerce sales hit $24.66 billion in 2012, an 81% increase from 2011, and are forecasted to rise over 50% annually through 2016. Retail sales on smartphones and tablets accounted for 11% of e-commerce sales in 2012 and are predicted to represent 24% by 2016. A survey found that 93% of moms spent more time shopping on their cell phones in 2012 than 2011, and 60% use retailer apps to decide purchases. The number of tablet users in the U.S. more than doubled from 2011 to 2012, and by 2016 nearly half of Americans are predicted to use a tablet. While the iPad continues to dominate usage, cheaper tablets are gaining share as prices fall and
This document outlines a digital marketing plan for Lynx body spray. It analyzes consumer online and mobile behaviors, finding that while young men are the target audience, mothers ages 35-44 purchase most Lynx products. The plan proposes leveraging social media, smartphones, dual screening and smart TVs to engage these key consumers. It includes a mission control app, outdoor campaign, YouTube ad, and ongoing social media activity from July 2013 to June 2015 to launch the new Lynx Nebula product line. Experts praise the plan as thoughtful and considering audiences they had not previously considered.
Industry updates on key mobile trends 2 22 13Performics
According to a new report, 42.3% of mobile users prefer SMS coupons over other methods, and over 60% redeem grocery or retail goods coupons. Women ages 35-54 are increasingly using mobile coupons. A report also predicts that by 2014, 1.4 billion people will use location-based mobile services. It forecasts that in 2013, OpenStreetMap and Apple Maps will improve their data but Google Maps will lose some popularity as companies explore other mapping options. Partnerships and differentiation between mapping services is also expected to increase as competition grows.
16 Digital Trends for Multi-Market CampaignsPerformics
Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
The document discusses key insights from 2011 and implications for 2012 regarding the mobile landscape. In 2011, smartphone adoption surged among mainstream consumers in markets like the US and EU5. This drove a sharp increase in mobile media usage, exceeding 50% penetration. Android and iOS emerged as the leading smartphone platforms, intensifying competition. Rising mobile app and social media usage also contributed to this growth. The proliferation of tablets further encouraged multi-device digital media consumption.
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
The document discusses key insights from 2011 and implications for 2012 regarding the mobile landscape. In 2011, smartphone adoption surged among mainstream consumers in markets like the US and EU5. This drove a sharp increase in mobile media usage, exceeding 50% penetration. Android and iOS emerged as the leading smartphone platforms, intensifying competition. Rising mobile app and social media usage also contributed to this growth. The proliferation of tablets further encouraged multi-device digital media consumption. These trends established the mobile environment for continued growth and opportunity in 2012.
In 2011, smartphones surpassed feature phones as the top acquired mobile device type in several major markets including the US, UK, Germany, France, Italy, and Canada. The iPhone 4 was the top acquired phone in both the US and EU5 markets in 2011. All five of the most acquired phones in the US and three of the top five in the EU5 were Apple smartphones, demonstrating the company's strength in the mobile market. The rise of smartphones drove increased mobile media usage, which surpassed 50% penetration in many markets.
The document discusses key insights from 2011 regarding the mobile landscape and what they mean for 2012. Some of the main points covered include:
- Smartphone adoption surged in 2011, driving increased mobile media usage which exceeded 50% in many markets.
- Android and iOS emerged as the leading smartphone platforms, intensifying the platform wars.
- Mobile media consumption shifted towards a dual browsing experience on mobile browsers and apps.
- Smartphones enabled social networking and retail research on the go, changing consumer behaviors.
- Tablets rose rapidly in popularity, encouraging cross-platform digital media consumption among "digital omnivores."
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
This report analyzes how tablets, smartphones and other connected devices are changing digital media consumption habits in the US. Key findings include:
- Over 1/3 of US digital traffic now comes from non-computer devices like phones and tablets.
- Tablet ownership is highest among young, affluent males and tablets are increasingly used for activities like social networking, shopping and news.
- The iOS platform accounts for over half of all non-computer traffic in the US, driven largely by the popularity of the iPad.
- Mobile media usage continues to grow rapidly as smartphone adoption increases, and tablets and smartphones are transforming how people access content.
This report analyzes how tablets, smartphones and other connected devices are changing digital media consumption habits in the US. Key findings include:
- Over 1/3 of US digital traffic now comes from non-computer devices like phones and tablets.
- Tablet ownership is highest among young, affluent males and tablets are increasingly used for activities like news, social media, and shopping.
- The iOS platform accounts for over half of all non-computer traffic in the US, driven mainly by the iPad, which delivers 97% of tablet traffic.
- Mobile media users now number over 116 million in the US, driven by increased smartphone adoption, especially of iPhones and Android devices.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Mobile banking has great potential for growth for several key reasons:
1. Mobile internet and smartphone usage is far outpacing desktop usage, with over 3.3 billion mobile internet users worldwide compared to only 1.1 billion desktop users.
2. Newer smartphone models allow users to perform more banking tasks through applications, and banks are starting to recognize customers' appetite for mobile banking apps.
3. Wi-Fi access is expanding rapidly in public places like cafes, hotels, and transportation, increasing people's ability to access mobile banking on the go.
Mapa Mobile Banking 8 Reasons 1233145241863846 2fahad_shahab
Mobile banking has great potential for growth for several key reasons:
1. Mobile internet and smartphone usage is far outpacing desktop usage, with over 3.3 billion mobile internet users worldwide compared to only 1.1 billion desktop users.
2. Newer smartphone models allow users to perform more banking tasks through applications, and banks are starting to recognize customers' appetite for mobile banking apps.
3. Wi-Fi access is expanding rapidly in public places like cafes, hotels, and public transportation, increasing people's ability to access mobile banking on the go.
From Hubspot:
Did you know that 20% of US consumers access a social networking site via mobile phone? Or that text-messaging remains the most common mobile activity?
The document summarizes mobile marketing trends based on data from various research organizations. It finds that smartphone ownership and mobile data usage are growing rapidly. Android and the Apple iOS platform are the leading mobile operating systems, though iOS has a larger overall reach across devices. Mobile activities like social networking, gaming, and music listening are all growing. Location-based check-ins and mobile video viewing are also increasingly common. The number of mobile purchases increased 123% from 2009 to 2010.
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson
The document discusses mobile technology trends in Europe from 2015 to 2021. It finds that:
1) Smartphone ownership in Europe will increase from around 50% of mobile subscriptions in 2015 to over 70% by 2021.
2) Mobile data usage in Europe will grow substantially, increasing nearly 10 times from 2015 to 2021 levels. The average amount of data used per active smartphone each month will rise from 1.8 GB in 2015 to around 13 GB in 2021.
3) Over 60% of mobile subscriptions in Europe will be for LTE/5G networks by 2021, up from around 15% in 2015, as the adoption of these high-speed networks increases rapidly.
Ericsson Mobility Report Appendix - EuropeEricsson
This document discusses mobile trends in Europe. It finds that while Western Europe has more mature mobile markets, Eastern Europe is developing rapidly. Mobile penetration rates exceed 100% across Europe due to multi-SIM ownership. Smartphone adoption is driving major increases in mobile data usage, especially for video. By 2019, 4G/LTE networks are projected to cover 80% of the European population, with 30% of mobile subscriptions using 4G and mobile data traffic growing 7-fold.
Pleo Case Study: Turning Holland's largest leisure/travel eCommerce group int...Pleo
Emesa is Holland's largest eCommerce group, with 5 million weekly visitors and 95 million visitors per year across 5 leisure and travel websites. In the summer of 2013, Emesa appointed Pleo to help them become a Mobile First company, starting with its hero site VakantieVeilingen.nl
Case study presented at Google Performance (Amsterdam) in May 2014.
Agile product development for media organisationsPleo
Presented at the Guardian Changing Media Summit 2014
Video link: http://www.theguardian.com/media-network/video/2014/mar/26/renate-nyborg-guardian-media-summit
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
This document discusses the growth of mobile and its importance for brands. Some key points made include:
- Mobile usage has grown tremendously globally with over 6 billion users.
- Mobile media consumption and time spent on mobile is surpassing other platforms like TV, print, and desktop.
- Mobile drives in-store purchases and location-based searches that often lead to quick offline actions.
- App marketing and optimizing the mobile experience for search and user behaviors are critical for success on mobile.
- The document advocates that brands develop their next billion dollar businesses through mobile strategies and emphasizes mobile's role in paid, owned, and earned media.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
What Your CEO Should Really Know About Mobile.Pleo
This presentation is aimed at helping CMOs, CIOs, Digital Directors and PR professional help sell mobile to their CEO and board.
The event was called 'Making it Mobile 2012' and was organised by The BLN.
A video of my talk will be available here: http://thebln.com/blog/
Context is King: Advertising & Marketing with Mobile Social MediaPleo
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2. Introduction: Mobile Retail in the UK
In 2011, the installed base of smartphones in the UK has reached 32.4 million*
Many of those phones play a key role in the shopping behavior of UK
consumers, where in the last year:
• 9% of UK web users bought goods or services via mobile**
• 20% of UK smartphone users found a retail store location with their phone***
• 15% used a phone to photograph a product while in-store***
* mobileSQUARED.com
** “DIBS E-Commerce Survey 2011: A Comprehensive Study of European E-Commerce”, The October 2011
*** comScore MobiLens Report, Ctober 2011
2 2
3. Edelman and Mobile Retail
Here at Edelman, we have for years been working with global brands such as
Unilever, Diageo, Shell to make Social and Digital media a central part of their
marketing and communications strategy.
Now that half of Facebook and Twitter interaction happens on mobile devices,
and mobile penetration is five times that of social media, it’s time to take a
closer look at how Mobile can be used to evolve the conversation between
consumers and brands.
This presentation provides on overview of mobile behaviour and trends
emerging in the UK and EU5, drawing on research from leading organizations
such as comScore, eMarketer.com and mobileSquared.
3 3
5. Social media is Mobile
50% of Facebook
members are Nearly 50% of
mobile Tweets are from
(400 million mobile
people)
Mobile Facebook
Mobile will
users are twice
overtake PCs for
as active on
web surfing by
Facebook than
2013
non-mobile users
5
10. Did you know 71 percent of
smartphone users that see TV, press
or online ad, do a mobile search.
Will they find your mobile site or your
competitors’?
Source: Google/Ipsos, “US consumer Mobile Movement survey”, April 2011
10
11. 4.7 million UK smartphone owners have accessed a retail site
comScore Mobilens report, October 2011 –
Mobile retail is one of the fastest growing
phenomena amongst smartphone users, with
more than 13.6 million EU5 smartphone owners
accessing a retail site in October 2011.
The UK had the largest audience with 4.7 million
people, but Germany accounted for the largest
increase in users with a 112 percent growth year-
over-year. The double or triple-digit growth rates
across Europe represent an excellent opportunity
for retailers to make their goods readily accessible
to today’s connected consumers.
11 11
12. Mobile Content
UK m-commerce revenue doubled from £123m in 2009 to £275m in 2010, and could hit £1bn this year.
Most popular purchases from mobile devices in the UK:
Mobile Content/Games 39%
Travel 12%
Apparel 10%
Consumer Electronics 10%
Entertainment Tickets 9%
Other 1%
Most popular purchases from mobile devices in the US
Mobile consumables/games 42 per cent
Consumer Electronics 19 per cent
Apparel 15 per cent
Entertainment Tickets 13 per cent
Travel 11 per cent
Source: May 2010 InMobi survey of 15,000 mobile users in 14 countries about their shopping habits
12 12
14. …and have become an in-store shopping tool
In October 2011, nearly 22 percent of EU5 mobile users took a picture of the product while in a retail store,
making it the most popular e-commerce related activity. A significant percentage of smartphone users in retail
stores also texted or called friends or family about a product (14.9 percent). New technologies also gained
traction with European smartphone users with 6 percent scanning a QR code in-store.
14 14
16. 1 in 5 UK Smartphone Users Searched for Retail Store Location
In the UK, the top retail/e-commerce activity
performed on a smartphone was finding a
store location, with 20.2 percent of
smartphone owners using the service in
August 2011. 15.3 percent of all smartphone
users in the UK took a picture of a product
while in a store, making it the second most
popular retail-related activity performed via
smartphone.
Looking at the top 10 e-commerce activities,
users are taking advantage of their
smartphone to gather information before
purchasing a product or service. Activities like
contacting their friends/family via text (14.2
percent) comparing prices (12.7 percent),
finding coupons or deals (11.7) and sending a
picture (8.7 percent) of the product to friends/
family while in the retail store.
16 16
17. 13.2% of UK smartphone owners have scanned QR codes
The overall European audience for QR or bar codes was considerably larger than for in-store, as codes can
not only be scanned while in a retail store but also at home, at work, on public transport or even while
dining in a restaurant. The highest penetration of QR code users was in Germany, with nearly 15 percent
making use of this emerging technology in October 2011.
17 17
18. Mobile browser versus apps
For every shopping activity, including researching products and prices,
reviews, promotions and purchasing products, most respondents in the US
(61-81%) preferred browser to native app. (Adobe/Keynote Mobile Report,
October 2010)
However, in the UK, 47 per cent using m-commerce through apps, 22 per
cent through mobile site and 31 per cent through both.(InMobi Mobile
Shopping Report, May 2011)
18 18
19. SMS is the dominant mobile payment system
DIBS Payment Services and YouGov noted that in the UK, as in other EU-5 countries, top product
categories bought via mobile in 2011 included media (such as games and music) and travel tickets. Over
half (56%) of mobile payments were made via SMS, while 22% were added to the buyer’s mobile phone
bill.
19 19
20. 82% of UK mobile buyers spend up to £100 via mobile
20 20
21. 16% of UK internet users prefer mobile to redeem vouchers
21 21
22. UK Has Highest Penetration of Social Networking via
Smartphone in EU5
Over 45 percent of all smartphone users accessed a
social networking site or blog in EU5 (France,
Germany, Italy, Spain & UK) during the three month
average ending October 2011.
A closer look at the different markets showed that
the UK has the highest penetration of social
networking users, with 61 percent of all smartphone
owners accessing social networks or blogs.
22 22
23. UK Mobile Users Access Social Networking More Frequently
In September 2011, 17 million UK mobile users
accessed social networking sites or blogs on their
mobile device, representing 35 percent of the total
mobile audience. More than half – 57 percent – of
this audience reported accessing social networking
sites on a daily basis. Interestingly, the growth in
daily social networking use from the previous year
outpaced that of mobile social networking access
as a whole (57 percent vs. 36 percent), indicating
that the mobile platform is proving to be conducive
to very frequent social networking use.
23 23
24. 20.4 million people in the UK use mobile media
In October 2011, 76 percent of
smartphone owners in the EU5 were
mobile media users, meaning that they
browsed the mobile web, accessed
applications, or downloaded content.
The impressive 62 percent growth in
the total number of mobile media users
in the past year is largely attributable to
the acceleration in smartphone
adoption, 3G/4G network quality, and
the increasing ubiquity of aggressively
priced data plans, all of which facilitate
the consumption of mobile media.
Amongst the five European countries
analysed, Germany stands out with the
fastest growth rate of 89 percent while
the UK had the largest audience with
20.4 million mobile media users via
smartphones. 24 24
25. In 2011, 1 in 3 US Smartphone Buyers Made Purchase on
Their Phone While in a Store
In the U.S., 38% of smartphone owners have used their
phone to make a purchase at least once in the course of
their device ownership. In September 2011, 56% of
smartphone purchasers completed their transaction
while at home, leading as the most popular purchase
location. 42% of consumers made purchases while out
of home (i.e. restaurants, parks, etc.) or at work, with
37% making purchases while traveling/commuting.
Slightly more than one in three purchasers used their
smartphone to buy while in a store, highlighting the
increasingly important role mobile is playing in
consumers’ brick and mortar retail experience,
especially as a tool for real-time price and product
comparisons.
EU5 Data for these behaviours have not yet been
released
25 25
26. Conclusion
Point of View: comScore Europe
“Mobile commerce is taking off and reshaping expectations for the retail industry. Consumers will continue
to expect mobile commerce as a fact of life and will only accelerate their usage of mobile devices to
conduct commerce transactions. Retailers and advertisers need to embrace the mobile commerce use
case and develop compelling consumer solutions built across the leading mobile ecosystems.”
Point of View: Edelman Digital
With 50% of social networking taking place on mobile phones, we have a tremendous opportunity to
connect the dots between emerging consumer behaviours in digital marketing and mobile retail. Search
and mobile optimization are key, with the majority of people now searching for mobile content after seeing
an advert or press about a brand or product. Retail brands need to streamline their communications and
social media programmes to resonate as strongly, and more personally, in the mobile sphere.
26 26