Learn some compelling stats about smarlphone use, mobile search, mobile shopping and QR code adoption. My biz, QRHere, is primed and ready for our mobile marketplace. Check out www.qrhere.biz for details.
The document discusses how mobile devices are influencing shopping behaviors, with 70% of consumers leading their own shopping journeys using mobile. It also notes that 64% of in-store sales are influenced by digital and that shoppers use their mobile devices throughout the purchase process, including to compare prices, view product information, and read reviews. The document recommends that retailers accelerate their digital in-store strategy using capabilities from Cisco to better understand customers, enable WiFi, and personalize shopping experiences.
Global Mobile trends material from Mediacom Mobile Connections 2015
Глобальные Тренды в мобильном маркетинге
Prepared by Ben Philips, Global Head of Mobile, Mediacom
Free infographic from our report "Nigeria B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-nigeria-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/nigeria-b2c-e-commerce-market-2019/
This document discusses consumer behavior and preferences for mobile shopping. It finds that smartphones are used more frequently outside the home, with consumers expecting quick, relevant search results on their phones. Mobile phones have become consumers' preferred device for product research, overtaking laptops. When shopping on mobile, consumers are more open to exploration but closer to purchase when out versus at home. The document also outlines the security measures of Planet Free Wifi's cloud-based wireless network system to protect user devices and data.
Mobile trends, with selected implications for health-care playersFordcastle, July 2011
Smartphone ubiquity will exceed feature phones in the US in Q3 2011. Mobile platforms are proliferating while HTML5 emerges slowly. Significant resources must be invested in both mobile apps and web for all major platforms like Android and iPhone.
The mobile value chain is in turmoil as consolidation and fragmentation occur due to internet dynamics. There are major uncertainties around companies like RIM and Nokia/Microsoft. New tiered consumer business models are emerging.
Mobiles are increasingly important for security and authentication, with new methods like mobile keys and remote monitoring. Security concerns grow over using mobiles for business as the first Android virus emerges.
So
This document provides an overview of Penguin's data sources, history, and vision for data. It lists various sources of data Penguin collects, such as sales data from retailers, survey responses, and analytics from apps and websites. A timeline shows key events in Penguin's history from 1935 to present. The vision focuses on improving data quality, visualization, and insights to enhance business performance and understanding of readers.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
The document discusses how mobile devices are influencing shopping behaviors, with 70% of consumers leading their own shopping journeys using mobile. It also notes that 64% of in-store sales are influenced by digital and that shoppers use their mobile devices throughout the purchase process, including to compare prices, view product information, and read reviews. The document recommends that retailers accelerate their digital in-store strategy using capabilities from Cisco to better understand customers, enable WiFi, and personalize shopping experiences.
Global Mobile trends material from Mediacom Mobile Connections 2015
Глобальные Тренды в мобильном маркетинге
Prepared by Ben Philips, Global Head of Mobile, Mediacom
Free infographic from our report "Nigeria B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-nigeria-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/nigeria-b2c-e-commerce-market-2019/
This document discusses consumer behavior and preferences for mobile shopping. It finds that smartphones are used more frequently outside the home, with consumers expecting quick, relevant search results on their phones. Mobile phones have become consumers' preferred device for product research, overtaking laptops. When shopping on mobile, consumers are more open to exploration but closer to purchase when out versus at home. The document also outlines the security measures of Planet Free Wifi's cloud-based wireless network system to protect user devices and data.
Mobile trends, with selected implications for health-care playersFordcastle, July 2011
Smartphone ubiquity will exceed feature phones in the US in Q3 2011. Mobile platforms are proliferating while HTML5 emerges slowly. Significant resources must be invested in both mobile apps and web for all major platforms like Android and iPhone.
The mobile value chain is in turmoil as consolidation and fragmentation occur due to internet dynamics. There are major uncertainties around companies like RIM and Nokia/Microsoft. New tiered consumer business models are emerging.
Mobiles are increasingly important for security and authentication, with new methods like mobile keys and remote monitoring. Security concerns grow over using mobiles for business as the first Android virus emerges.
So
This document provides an overview of Penguin's data sources, history, and vision for data. It lists various sources of data Penguin collects, such as sales data from retailers, survey responses, and analytics from apps and websites. A timeline shows key events in Penguin's history from 1935 to present. The vision focuses on improving data quality, visualization, and insights to enhance business performance and understanding of readers.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
The New Research Paradigm: More Show and Less TellRay Poynter
The document discusses how market research needs to adapt to disruptive forces by embracing new technologies and research approaches. It describes a pilot study that used mobile surveys, GPS sensors, passive monitoring, and video capture to understand consumers' behaviors and attitudes towards automotive mobility options like ride-hailing apps and autonomous vehicles. The study combined metaphor elicitation, which uncovered intuitive motivations, with digital tools to observe users' real-world actions and emotions, providing a holistic view into system 1 thinking. Integrating these methods allowed for a more in-the-moment and behavioral understanding of consumers.
In the age of the customer, consumers demand to engage in the store through mobile. For retailers this means obsessing about the digital experience in the store and developing a mobile app strategy that delivers contextual and compelling engagements that enrich the shopping experience while also provide information and transparency to shoppers. Simply developing mobile apps to drive mCommerce transactions and to push marketing offers no longer cuts it in 2015.
#retail #retailers #retailmarketing #retail sales #passbook #cartwheel, #ibeacon, #mobileoffers, #holidayretail #brand #engagement #loyalty #easypay #mobilemusts #holidayshopping #commerce #ecommerce #mcommerce #boxstores #beacons #associateclienteling #barcodescanning #instoreskin #retailmarketing #mobileapps #mobile #mobilestrategy #mobilepayments #mobile myths #investment #contests #offers #coupons #awards #redeem #research #forresterresearch #petersheldon #analyst #stats #statistics #infographic 3ios8 #android #bebe #charlotterusse, #walmart #homedepot #walgreens #customers #consumer #shopping #shopper #digitalage #digitalstrategy #gpshopper #mayamikhailov
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
Leveraging Mobile Middleware for Enterprise TransformationPaul Tocatlian
"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems.
As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives.
Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision.
In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps:
- Mobile-first strategy: do or die
- Millennials: the instant gratification generation
- The Perfect BFF
- The 6 strands of mobile DNA
- The black hole of mobile nirvana
- What’s app…
Mobile middleware is the key to enabling a trusted and contextual user experience.
Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/
This document discusses the growing use of mobile payments and in-store digital technologies. It notes that by 2017, total smartphones in the world will reach 4.5 billion and mobile payments will reach over $1 trillion annually. The document outlines various mobile payment methods and technologies that are driving this growth, such as NFC and QR codes. It also discusses how retailers can implement in-store mobile payment and location-based loyalty platforms to improve the customer experience through features like proximity marketing and customized discounts.
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Top 5 ongoing digital consumers trends of 2018Sphinx Solution
Digital consumers are embracing super apps that offer a wide range of services through a single mobile platform. Brands are also using subscriptions to keep consumers engaged on their platforms. Additionally, retailers are incorporating new technologies like beacons and NFC to enhance the customer experience in physical stores. Data is becoming a key currency for companies to better understand consumers and provide customized experiences and recommendations. Mobile wallets are also growing in popularity for making purchases on the go.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Nach der brandneuen Studie über das deutschsprachige Europa nun ein Blick ins Land. Rechtzeitig zum Werbeplanung.at Summit wird die Studie über die mobile Mediennutzung der Österreicher fertig sein. Erstmals werden aktuellen Ergebnisse des etablierten Mobile Communications Report präsentiert – es erwarten Sie brandaktuelle Daten und Fakten zum mobilen Verhalten der Österreicherinnen und Österreicher. Erfahren Sie auch mehr über die Nutzung von Smart Home Gadgets, Wearables und das Smartphone.
mCMO Conference 2013 - From Mobile App To Mobile BusinessHKAIM
This document discusses the evolution of mobile user experience and transition from mobile apps to mobile businesses. It notes that Next Media has had over 6 million downloads across various mobile platforms. On a given day, their mobile services deliver over 8 million video views and millions more article views. Their games like Life is Crime and Barcode Footballer are top ranked in various categories. The document emphasizes that improving hardware, networks, interactions and content are enhancing the mobile user experience. It stresses focusing on building services, not just apps, as well as supporting multiple platforms with consistent user experiences. Key lessons highlighted are innovating based on market changes and focusing on personalization.
The document discusses how mobile technology is revolutionizing the physical retail experience. While 92% of sales and 80% of purchase decisions still occur offline, mobile phones allow shoppers to research products in-store. Retailers can now leverage WiFi networks to anonymously track customer behavior and foot traffic within stores. This provides insights into marketing campaign effectiveness and popular shopping routes. With customer opt-in, retailers can gain advanced analytics across channels and enable real-time personalized marketing to customers in physical stores.
IDEOLO Snapshot on QR Code Market Research 2013-14. Trends, Market Share, Opportunities and the future of... Sources: Kleiner Perkins Caufield & Byers, Venture Capital at KPCB. MIP Osservatorio Mobile Marketing, eMarketer, Scanlife, Mashable, Wired, QRt.co.
Author
IDEOLO - make Digital Experience Marketing
Luca Zambrelli - luca.zambrelli@ideolo.it
Dal traffico alla relazione con gli utenti
Intervento di Roberto Caporale
Tutti gli strumenti indispensabili e le cose da sapere per trasformare il proprio sito in un progetto web di successo
Conoscerai tutto quello che i grandi portali ed i migliori siti turistici utilizzano per conquistare gli utenti.
Che tu sia una piccola o grande struttura, se quello che vuoi è distinguerti dalla massa , "fare sul serio" con Internet, allora non perderti questo seminario.
Andremo al sodo: porterai a casa idee chiare, spunti creativi e soprattutto un pratico action plan per mettere in azione, adattandole alle tue reali inclinazioni ed esigenze, le strategie e gli strumenti più determinanti per la tua struttura ricettiva.
http://www.marche-hotels.net/SeminariFormativi/TerzoSeminarioFormativo.aspx
The document summarizes key findings from a 2013 mobile path to purchase study. It finds that 1/3 of online retail activity now comes from mobile devices, with smartphones completing 77% of purchases in person and tablets completing 55% of purchases online. Location is the most important factor for smartphone users, while price and deals are most important for tablet users. Over half (55%) of mobile retail users went on to make a purchase.
The document summarizes key findings from a survey of 1,200 consumers on mobile shopping preferences and behaviors. Some of the main findings include:
- A majority (62%) of respondents have purchased physical goods from their mobile devices in the last 6 months. The most purchased categories were entertainment, clothing, electronics, and books.
- Respondents were generally satisfied with their mobile shopping experience and preferred using mobile browsers over apps. The most important features were easy checkout and product/pricing information.
- Visual tools like 360-degree product spins and side-by-side comparisons influenced purchase decisions more than search or reviews. Full-screen views and zoom were the most preferred browsing methods.
- Preferences varied
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
The New Research Paradigm: More Show and Less TellRay Poynter
The document discusses how market research needs to adapt to disruptive forces by embracing new technologies and research approaches. It describes a pilot study that used mobile surveys, GPS sensors, passive monitoring, and video capture to understand consumers' behaviors and attitudes towards automotive mobility options like ride-hailing apps and autonomous vehicles. The study combined metaphor elicitation, which uncovered intuitive motivations, with digital tools to observe users' real-world actions and emotions, providing a holistic view into system 1 thinking. Integrating these methods allowed for a more in-the-moment and behavioral understanding of consumers.
In the age of the customer, consumers demand to engage in the store through mobile. For retailers this means obsessing about the digital experience in the store and developing a mobile app strategy that delivers contextual and compelling engagements that enrich the shopping experience while also provide information and transparency to shoppers. Simply developing mobile apps to drive mCommerce transactions and to push marketing offers no longer cuts it in 2015.
#retail #retailers #retailmarketing #retail sales #passbook #cartwheel, #ibeacon, #mobileoffers, #holidayretail #brand #engagement #loyalty #easypay #mobilemusts #holidayshopping #commerce #ecommerce #mcommerce #boxstores #beacons #associateclienteling #barcodescanning #instoreskin #retailmarketing #mobileapps #mobile #mobilestrategy #mobilepayments #mobile myths #investment #contests #offers #coupons #awards #redeem #research #forresterresearch #petersheldon #analyst #stats #statistics #infographic 3ios8 #android #bebe #charlotterusse, #walmart #homedepot #walgreens #customers #consumer #shopping #shopper #digitalage #digitalstrategy #gpshopper #mayamikhailov
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
Leveraging Mobile Middleware for Enterprise TransformationPaul Tocatlian
"How to leverage advances in mobility for enterprise transformation" was presented at Camp IT (http://campconferences.com/) on May 1, 2014 by Paul Tocatlian, Chief Technologist, Magnet Systems and Vladimir Milutin, Director of Strategy and Innovation, Magnet Systems.
As with every disruptive innovation that hit the enterprise in the last two decades, mobile technology is changing the way enterprises engage with customers, transact with partners, and empower their employees. This time around, the transformation is occurring even more precipitously with mobile devices becoming the central computing hub for both our personal and professional lives.
Drawing parallels from the past, it is clear that a new class of technology will emerge and help enterprises fuel this transformation. We will discuss the strategies to consider and the components that will affect your decision.
In this session, we will challenge the enterprise mobility status quo and discuss the new approach for the next generation of mobile apps:
- Mobile-first strategy: do or die
- Millennials: the instant gratification generation
- The Perfect BFF
- The 6 strands of mobile DNA
- The black hole of mobile nirvana
- What’s app…
Mobile middleware is the key to enabling a trusted and contextual user experience.
Read Blog: http://tocatlian.wordpress.com/2014/06/01/mobile-middleware-enabling-trusted-and-contextual-mobile-user-experiences/
This document discusses the growing use of mobile payments and in-store digital technologies. It notes that by 2017, total smartphones in the world will reach 4.5 billion and mobile payments will reach over $1 trillion annually. The document outlines various mobile payment methods and technologies that are driving this growth, such as NFC and QR codes. It also discusses how retailers can implement in-store mobile payment and location-based loyalty platforms to improve the customer experience through features like proximity marketing and customized discounts.
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Top 5 ongoing digital consumers trends of 2018Sphinx Solution
Digital consumers are embracing super apps that offer a wide range of services through a single mobile platform. Brands are also using subscriptions to keep consumers engaged on their platforms. Additionally, retailers are incorporating new technologies like beacons and NFC to enhance the customer experience in physical stores. Data is becoming a key currency for companies to better understand consumers and provide customized experiences and recommendations. Mobile wallets are also growing in popularity for making purchases on the go.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Nach der brandneuen Studie über das deutschsprachige Europa nun ein Blick ins Land. Rechtzeitig zum Werbeplanung.at Summit wird die Studie über die mobile Mediennutzung der Österreicher fertig sein. Erstmals werden aktuellen Ergebnisse des etablierten Mobile Communications Report präsentiert – es erwarten Sie brandaktuelle Daten und Fakten zum mobilen Verhalten der Österreicherinnen und Österreicher. Erfahren Sie auch mehr über die Nutzung von Smart Home Gadgets, Wearables und das Smartphone.
mCMO Conference 2013 - From Mobile App To Mobile BusinessHKAIM
This document discusses the evolution of mobile user experience and transition from mobile apps to mobile businesses. It notes that Next Media has had over 6 million downloads across various mobile platforms. On a given day, their mobile services deliver over 8 million video views and millions more article views. Their games like Life is Crime and Barcode Footballer are top ranked in various categories. The document emphasizes that improving hardware, networks, interactions and content are enhancing the mobile user experience. It stresses focusing on building services, not just apps, as well as supporting multiple platforms with consistent user experiences. Key lessons highlighted are innovating based on market changes and focusing on personalization.
The document discusses how mobile technology is revolutionizing the physical retail experience. While 92% of sales and 80% of purchase decisions still occur offline, mobile phones allow shoppers to research products in-store. Retailers can now leverage WiFi networks to anonymously track customer behavior and foot traffic within stores. This provides insights into marketing campaign effectiveness and popular shopping routes. With customer opt-in, retailers can gain advanced analytics across channels and enable real-time personalized marketing to customers in physical stores.
IDEOLO Snapshot on QR Code Market Research 2013-14. Trends, Market Share, Opportunities and the future of... Sources: Kleiner Perkins Caufield & Byers, Venture Capital at KPCB. MIP Osservatorio Mobile Marketing, eMarketer, Scanlife, Mashable, Wired, QRt.co.
Author
IDEOLO - make Digital Experience Marketing
Luca Zambrelli - luca.zambrelli@ideolo.it
Dal traffico alla relazione con gli utenti
Intervento di Roberto Caporale
Tutti gli strumenti indispensabili e le cose da sapere per trasformare il proprio sito in un progetto web di successo
Conoscerai tutto quello che i grandi portali ed i migliori siti turistici utilizzano per conquistare gli utenti.
Che tu sia una piccola o grande struttura, se quello che vuoi è distinguerti dalla massa , "fare sul serio" con Internet, allora non perderti questo seminario.
Andremo al sodo: porterai a casa idee chiare, spunti creativi e soprattutto un pratico action plan per mettere in azione, adattandole alle tue reali inclinazioni ed esigenze, le strategie e gli strumenti più determinanti per la tua struttura ricettiva.
http://www.marche-hotels.net/SeminariFormativi/TerzoSeminarioFormativo.aspx
The document summarizes key findings from a 2013 mobile path to purchase study. It finds that 1/3 of online retail activity now comes from mobile devices, with smartphones completing 77% of purchases in person and tablets completing 55% of purchases online. Location is the most important factor for smartphone users, while price and deals are most important for tablet users. Over half (55%) of mobile retail users went on to make a purchase.
The document summarizes key findings from a survey of 1,200 consumers on mobile shopping preferences and behaviors. Some of the main findings include:
- A majority (62%) of respondents have purchased physical goods from their mobile devices in the last 6 months. The most purchased categories were entertainment, clothing, electronics, and books.
- Respondents were generally satisfied with their mobile shopping experience and preferred using mobile browsers over apps. The most important features were easy checkout and product/pricing information.
- Visual tools like 360-degree product spins and side-by-side comparisons influenced purchase decisions more than search or reviews. Full-screen views and zoom were the most preferred browsing methods.
- Preferences varied
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
This document discusses how mobile devices are changing consumer shopping behavior in 7 key ways:
1. Mobile is becoming the primary platform for online shopping research and purchases, with the majority of digital shoppers expected to be mobile shoppers by 2016.
2. Reviews and customer content significantly increase mobile conversion rates. Including these on mobile sites and apps can boost sales.
3. Holiday shopping sees spikes in mobile traffic, and mobile shoppers who use their devices over the holidays tend to continue mobile shopping year-round.
4. While mobile showrooming does impact purchases, it can also drive in-store sales if retailers encourage mobile research and offer price matches.
5. Store-specific
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
The document summarizes key findings from a study on smartphone usage conducted by Google and IPSOS OTX MediaCT in 2011. It found that smartphones are integral to daily life for most users, who rely on their phones for tasks like searching, browsing, and accessing local information throughout the day. Many smartphone activities result in purchases or other actions. The document outlines different types of smartphone users and recommendations for marketers, including developing cross-channel strategies, mobile search optimization, location-based offerings, and integrated mobile advertising.
The document summarizes key findings from a study on smartphone usage conducted by Google and IPSOS OTX MediaCT in 2011. It found that smartphones are integral to daily life for most users, who use their phones throughout the day for activities like searching, browsing, and apps. Location-based searches and local information are very common on smartphones. Many smartphone users also do online shopping from their phones, both for research and purchases. The document recommends marketers extend online strategies to mobile and incorporate location-based advertising, as ads on smartphones are widely noticed and often prompt actions.
This document summarizes key findings from a study on smartphone user behavior conducted by Google and IPSOS OTX MediaCT in 2011. The study found that smartphones are integral to daily life for most users, who use their phones throughout the day for activities like searching, browsing, and using apps. Location-based searches and local information are very common on smartphones. Mobile also influences shopping behavior, with many users researching products on their phones and making purchases across channels. The majority of smartphone users notice mobile ads and some take action like clicking or purchasing after seeing an ad. The summary highlights that marketers should develop cross-channel strategies that incorporate mobile search, local products/services, and ads to reach smartphone owners.
The document discusses upcoming launches of new smartphones and mobile apps, including the launch of the Blackberry 10 in January and Square Wallet being used in all Starbucks locations. It also covers trends in mobile phone theft increasing 25% over 3 years and the role of mobile devices on election night for getting information and tracking results. Statistics are presented on smartphone sales and ownership rates in various countries.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
Robust impact to consumers' behavior from mobile in retail industryTMA Solutions
Mobile device ownership has increased dramatically since 1973, with almost every consumer in developed and developing countries now owning a mobile phone. In the US, over half of adults own smartphones, with ownership increasing 10% per year from 2011-2013. This widespread mobile usage has strongly impacted retail customers and behaviors, allowing shoppers to browse products and look up information anywhere at any time on their phones and tablets. Retailers must understand customer engagement with mobile devices and create highly customized shopping experiences to stay competitive in this new mobile environment.
Overview of the mobile commerce market across the US and China, including its relationship to social, mobile payments and offline retail plus the key trends to watch.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Mobile retail is growing rapidly in the UK, with 9% of UK web users buying goods or services via mobile in 2011. 20% of UK smartphone users found retail store locations on their phones, and 15% took photos of products while in stores. Young males are driving mobile retail the most. One in five UK smartphone users searched for a retail store location on their phone in 2011. SMS is the dominant mobile payment system in the UK.
The document provides statistics on smartphone ownership and usage in the United States. Some key facts include:
- 76.8 million Americans owned smartphones in mid-2011, an 11% increase from the previous period.
- Wealthy individuals under 50 and those with a college degree have higher rates of smartphone adoption.
- Mobile data usage grew 77% in the first half of 2011, with video streaming and file sharing accounting for most data consumption.
- Mobile advertising spending is expected to top $1 billion in 2011 and grow substantially in subsequent years as smartphones continue to rise in popularity.
Industry updates on key mobile trends 9 28 12Performics
Industry updates on key mobile trends for the week ending 9/28/2012 include:
1) IDC raised its 2012 tablet shipment forecast to 117.1 million units due to strong holiday demand, and expects the iPad's market share to drop from 60% to 58% by 2016 as other tablets gain popularity.
2) A survey found that most retailers invest modestly in mobile and tablet initiatives, focusing on in-store uses like mobile point-of-sale instead of unclear ROI areas, and men engage in mobile shopping more than women.
3) Forrester recommends marketers follow an "addressability framework" to ensure mobile apps are not quickly deleted, such as identifying intended users and the
Mobile Marketing and Commerce InsightsBen Mantooth
Mobile devices like smartphones and tablets now account for over half of all time spent online. Smartphones are integral to the shopping process, with many consumers using their phones to research products in stores. Tablets are more for leisurely browsing and online shopping at home. To better reach consumers across channels, retailers need to provide omnichannel experiences that unite online and in-store shopping. Mobile technologies like coupons, loyalty programs, checkout, and wallet features are increasingly driving the growth of mobile commerce.
The Shopping Mindset of the Mobile ConsumerLee Hanxue
The document discusses findings from a survey about mobile shopping behaviors. Some key points:
1) While many consumers own smartphones, mobile shopping experiences still need improvement in areas like usability and security. Shopping app usage is currently limited.
2) Smartphones are commonly used to locate stores, research products and prices before visits and in stores. Over 60% of smartphone owners have made purchases on their phone.
3) Common pre-store shopping activities on smartphones include checking store locations, sales, competitive prices, browsing online stores, and reading reviews. In-store activities focus on coupons, price checks, and further product research.
4) Mobile shopping is expected to grow significantly in the near future
This document discusses a survey of US consumers regarding mobile shopping habits and preferences for mobile service providers. Some key findings include:
- Mobile commerce is growing rapidly, with 48% using mobile devices to research products and 29% making purchases on mobile. This is up significantly from previous surveys.
- Consumers want more personalized experiences from mobile providers, such as customized websites and live help options. However, many providers are falling short in these areas.
- While pricing is the top factor in choosing a provider, poor customer service was the reason 11% switched providers, more than other factors like coverage.
- Younger consumers prefer online self-service options, while older consumers prefer in-person or
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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1. QR A Quick Look at the
Quick Response Marketplace:
Getting Smart, Going Mobile
2. 40%40% of all mobile phones in the U.S.
were smartphones in July 2011. By the
end of this calendar year, smartphones
will likely dominate.*
* as of 7/11, according to a Nielsen report released 9/1/11
3. 63%63% of survey respondents say
mobile search has changed the way
they gather information.*
* according to The 2011 Mobile Search Insights Study released 4/11
4. 53% 53% of smartphone users who
research products/services on their
phones make purchases.
* according to a Google-commissioned study released 4/27/11
5. 92%92% of survey respondents consider
smartphones or tablets a “real
convenience” for research and/or
purchase products or services.*
* per Barkley/Service Management/The Boston Consulting Group study 8/18/11
6. 42k Lowe’s, the home improvement
retailer, is deploying 42,000 iPhones
(replacing scanner guns) in its stores
to accommodate on-floor product
research and transactions.*
* per a 9/12/11 news release, as seen in numerous trade media outlets
7. 14M
14,000,000 QR code scans occurred
in the U.S. in June 2011.*
* according to a comScore study conducted 6/11
8. 72%
72% of smartphone users would be
likely to recall ads with QR codes.*
* according to an MGH agency report 4/11
9. 54.7%
54.7% of those who’ve scanned
QR codes have an income of $75k
or higher.*
* according to a comScore MobiLens study released 8/12/11
10. 4,549%
QR code usage increased by 4,549%
from 1st quarter 2010 to 2011.*
* according to a Mobio Identity System report 5/11
11. QR
It’s time to get smart, go mobile for
the Quick Response marketplace.