Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
The overview proposal written by Popcorn Studios in Adelaide to a multi national publishing company with several publications and street presses in Australia. The company wants to upgrade and develop their digital assets such as web portal, mobile apps, workplace practises to bring it up to todays technology standards available to such an industry.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
180 Degrees East at Front Trends 2013, Warsaw, PolandHolger Bartel
Slides from my talk '180 Degrees East' at Front Trends 2013, Warsaw, Poland.
Insights on the Asian mobile & web market, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.
Mobile Game Changers #14 - The internet & mobile show conference - 23th april...Ville Kulmala
Presentation to:
1. Mobile Web for Mobile Marketing
- Case for Mobile Web as mobile marketing tool
2. Mobile Word-of-Mouth
- How to take advantage of WOMM in a mobile web
3. Social Mobile – The Big Picture
- Past, current and future of mobile social media
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
The overview proposal written by Popcorn Studios in Adelaide to a multi national publishing company with several publications and street presses in Australia. The company wants to upgrade and develop their digital assets such as web portal, mobile apps, workplace practises to bring it up to todays technology standards available to such an industry.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
180 Degrees East at Front Trends 2013, Warsaw, PolandHolger Bartel
Slides from my talk '180 Degrees East' at Front Trends 2013, Warsaw, Poland.
Insights on the Asian mobile & web market, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.
Mobile Game Changers #14 - The internet & mobile show conference - 23th april...Ville Kulmala
Presentation to:
1. Mobile Web for Mobile Marketing
- Case for Mobile Web as mobile marketing tool
2. Mobile Word-of-Mouth
- How to take advantage of WOMM in a mobile web
3. Social Mobile – The Big Picture
- Past, current and future of mobile social media
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
157 Mobile App Stats You Should Know AboutStuart Dredge
More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
157 Mobile App Stats You Should Know AboutStuart Dredge
More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
This is a presentation with a quick introduction about aerosol therapy then covering some aspects about mixing different medications in aerosolized format.
Monte Anderson of Options Real Estate explains how we can rediscover DUNCANVILLE. The idea is to take a different look at the City of Duncanville in order to see the opportunities. Duncanville has the opportunity to become an urban based community where there is an abundance of local entrepreneurs and walkable/bikeable streets.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
An overview of mobile trends, intended to highlight the unprecedented growth and consumer impact due mobile technology, followed by possible applications in the assessment industry.
This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
Smartphones - the ultimate recruitment toolThirtyThree
The first of a new series of seminars aimed at discussing some of the hottest topics in attraction and recruitment today. This one looked at new trends in mobile recruitment marketing and the importance of mobile-optimised career sites.
Mobile Wallet and payment applications are poised to change the way consumers pay. This is driving substantial investment in the space with over $700 million flowing into private companies over the past three years and an estimated $1 billion into corporate initiatives and JVs like ISIS, MCX, Google Wallet, and PayPal mobile.
This report takes an in-depth look at how the industry landscape is evolving and some of the key trends driving innovation.
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
Opening plenary panel: the rise of the app #BPCW11Headstar
Opening plenary panel: the rise of the app at Building Perfect Council Websites 11, 14 July 2011 #BPCW11 Speakers: David Mann, Stuart Harrison, Guy Giles.
CASE STUDY
Technology update: the next set of technology trends that will affect the mobile environment, using a Ster-Kinekor case study as an example
Lynette Hundermark, head of product strategy, Prezence Digital
With the diverse range of handsets in South Africa, how do you launch a mobile strategy to reach everyone? South Africa is a mobi-first country, but there is the right way to do it, and many other mobile opportunities to help reach your market. This talk will cover:
-Considerations in taking your brand into the mobile space, and how to do it extremely well.
-Mobi – it is a lot more powerful than you think, and the masses are using it – what you can do?
-Ster-Kinekor case study: the M-Commerce pioneers. How we did it, why we did it and how well it is paying off.
-The glitz, glamour and the sleeping giants: bolstering your roll-out with apps, AR, QR and USSD for the masses.
Eelko van Wijk - The App Economy, the next turning point in Online RetailingMeet Magento Italy
Nowadays, no one will dispute anymore that mobile devices are on their way to becoming the #1 channel for internet usage. However, new changes are on the horizon.
Eelco will paint the picture of a profound, yet almost undocumented, change in the way consumers shop on their mobile devices. Using figures from a variety of independent sources, he will show that the next pivot point for Online Retailers is the m-commerce App.
The App economy will have significant impact on most of your business drivers as an Online Retailer: search & online marketing, development, and on loyalty. Lastly, he will shed his light on some of the most hotly debated topics among Online Retailers, such as: “Responsive website, native app, or both?”, and “What are the costs involved of making my business ready for the Mobile era?”.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
5. Mobile
Device
Shipment
Source:
Econsultancy
Mobile
Sta-s-cs
Compendium
Global,
November
2011
6. Global
Smartphone
Penetra-on
Base:
Total
na-onal
popula-on
*
Japan
smartphone
penetra-on
data
excludes
feature
phones
Smartphone
sales
will
reach
467m
units
in
2011.
Source:
ourmobileplanet.com,
Nov
2011
9. It’s
Not
all
CuVng
Edge
Source:
J.P.
Morgan,
2011
10. Developing
a
Strategy
1. How
do
customers
use
mobiles?
2. Know
their
device(s)
3. Use
Analy-cs
4. Iden-fy
opportuni-es
5. Not
apps
vs
mobile
site!
11. Strategy
1:
How
they
use
mobile
1. How
do
your
customers
use
mobile?
e.g.
UK
Smartphone
use
Source:
Econsultancy
Mobile
Sta-s-cs
Compendium
Global,
November
2011
12. Strategy
2:
Know
their
device(s)
ü Measure
handset
mix
when
people
arrive
at
your
site
ü Don’t
rely
on
official
market
data/reports
alone
Source:
Econsultancy
Mobile
Websites
and
Apps
Op-miza-on
Best
Prac-ce
Guide
Seven
Ways
to
Op-mize
your
Mobile
Strategy
(Part
1),
2011
Image
source:
hap://bango.com/mobileanaly-cs/,
November
2011
13. Strategy
3:
Develop
Analy-cs
1. User
Agent
String
for
every
mobile
device
2. Refresh
device
database
3. If
device
not
recognised,
may
not
count
accurately,
e.g.:
• Tablet
or
iPod
included
in
desktop
• Android
under
coun-ng
4. Include
tracking
tag
on
landing
page
Image
source:
hap://bango.com/mobileanaly-cs/,
November
2011
14. Strategy
4:
Iden-fy
Opportuni-es
1. Do
the
analysis!
2. Synthesise
the
data
to
iden-fy:
• Key
issues
• Opportuni-es
• E.g.
Build
for
one
Android,
use
for
many
devices
• ‘Webkit’
browser
reaches
Apple
&
Android
use
browsers
• Good
Blackberry
experience?
15. Strategy
5:
Forget
apps
vs
mobile
1. Offer
a
good
experience
2. Not
a
black
hat
world
3. Op-mise
for
mobile!
16. Relevance
of
communica-on
• Be
aware
of
your
market,
e.g.
• UK:
– Users
prefer
to
access
mobile
internet
via:
• Browser
(70%)
• App
(55%)
– Men
more
likely
to
use
apps
to
access
online
informa-on
than
women
(46%
versus
35%)
• US:
– 54%
of
3,905
respondents
preferred
using
mobile
browsers
to
shop
online
,
instead
of
apps
(41%)
– 48%
preferred
to
use
a
credit
card
for
mobile
purchases
Source:
econsultancy.com
November
2010
18. Engaging
Customers?
• 70%
of
companies
yet
to
launch
mobile
site
(Econsultancy,
Nov
2011)
• Only
2%
op-mised
mobile
sites
for
transac-ons
(IDM,
Nov
2010)
Number
of
UK
internet
users
that
accessed
the
web
via
mobile
in
2011:
Source:
Econsultancy.com
November
2011
20. Mobile
Commerce
• Mobile
commerce
set
to
double
by
2013:
– up
from
£123m
(2010)
to
£275m
• Majority
of
top
50
retailers
now
selling
via
mobile
(only
12
not)
• 10%
of
European
web
shoppers
use
mobile
for
product
search,
purchase
or
price
comparison.
• They
spend
more
too!
(15-‐30%)
Source:
econsultancy.com
November
2010
&
November
2011
21. Mobile
Commerce:
John
Lewis
• Over
100k
visitors
p/wk
to
site
via
mobile
• Mobile
website
launched
11.10.10
m.johnlewis.com
Source:
Econsultancy,
October
2010
22. Mobile
Commerce:
Debenhams
• Launched
mobile
app
for
iPhone
w/c
11/10
– 75,000
downloads
in
1st
week
(#7)
• Includes
barcode
scanner
–
ideal
for
mul--‐channel
shopping
• No
‘reserve’
func-on
• QR
Codes
Source:
Econsultancy,
October
&
November
2010
23. Simple
&
Effec-ve
•
•
•
•
Global
1st
Na7onwide
Mobile
Couponing
Roll-‐out
‘Two-‐for-‐one’
m-‐voucher
offer
using
241
shortcode
Reference
number
acts
as
2
for
1
m-‐voucher
2,400
m-‐voucher
redemp7on
devices
in
500
cinemas
na7onwide
Source:
Outrider,
2009
27. Role
in
Future
Strategy?
Mobile
Site
vs
Apps?
Source:
Econsultancy
Mobile
Sta-s-cs
Compendium
Global,
November
2011
28.
29. Today’s
Outcomes
• We’ve
highlighted
some
key
trends
in
mobile
• We’ve
discussed
a
mix
of
case
studies
• Awareness
of
integra-on...
30. Reading
• Morgan
Stanley
report:
hap://www.morganstanley.com/ins-tu-onal/techresearch/pdfs/2SETUP_12142009_RI.pdf
• Overview:
hap://www.briansolis.com/2010/02/mobile-‐internet-‐market-‐to-‐eclispse-‐desktop-‐internet
• Stats/guides:
hap://econsultancy.com/uk/reports/sta-s-cs
hap://econsultancy.com/uk/reports/best-‐prac-ce-‐guides
• Infographics
•
hap://econsultancy.com/uk/reports/mobile-‐ecosystem
31. DIGITAL MEDIA AND MARKETING PLATFORMS (DMMP) Term 1
Week
Week
Lecture Topic (1)
Tutorial (1.5)
Assessment
Introduction of Ass't 1
No
9
26/09/11 Introduction of Unit & Outcomes
N/A
10
03/10/11 Split week
Speed Dating and Group Formulation
11
10/10/11 Platform 1: Blogging for Business
Assignment Briefing
12
17/10/11 Platform 2: Email
Blogging Excercises
13
24/10/11 Platform 3: Search
Email Excercises
14
31/10/11 RED WEEK
15
07/11/11 Platform 4: Social Media
Search Engine Excercises
16
14/11/11 Platform 5: Mobile
Social Media Excercises
17
21/11/11 Digital Campaign Essentials
Assignment Support (In Normal Tutorials)
18
28/11/11 Assessment Support & Re-brief
Assignment Support (Bookable via Moodle)
19
05/12/11 No Lecture
Assignment Support (Bookable via Moodle) Submission 2 (30%)
20
12/12/11 No Lecture
N/A
21
22
23
19/12/11
26/12/11
02/01/12
24
09/01/12 Examination Lecture
N/A
Assignment Briefing
Submission 1 (10%)
Questions Revealed & Results and
Feeedback of Ass't 1