Mobile
Marketing

Why It’s Good for Business
Mobile Marketing
• People are spending more time on their
mobile phones than ever before.
• As marketers we have to unders...
Mobile is Important
• 58% of all US consumers already own a
smartphone. Source: comScore
• Over 1.2 billion people access ...
Mobile is Important
• No one screen size has more than 20% of
the market share. Source: Mobify Research & 
Development

• ...
Mobile is Important
• 61% of people have a better opinion of brands
when they offer a good mobile experience.
Source: Lati...
Mobile is Important
• Mobile-based searches make up one
quarter of all searches. Source: 
The Search Agency

• 95% of smar...
What is the Size of the
Mobile Market?
Mobile Advertising
Mobile Advertising by Region,
Worldwide (Millions of Dollars)
Mobile Business, E-Commerce
& Payments
Top Commercial Venues Where
People Use Their Mobile Device
Mobile Preferences
Holiday Shopping Potential
Almost ¼ of all online shopping on Black
Friday in 2012 was done on mobile and
tablet devices.
...
MOBILE USERS WILL DO
ANYTHING AND EVERYTHING
DESKTOP USERS WILL DO,
PROVIDED IT’S PRESENTED
IN A USABLE WAY.
- Brad Frost
Mobile Marketing Stats
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Mobile Marketing Stats

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A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide

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Mobile Marketing Stats

  1. 1. Mobile Marketing Why It’s Good for Business
  2. 2. Mobile Marketing • People are spending more time on their mobile phones than ever before. • As marketers we have to understand these new types of consumers and how best to reach them. • Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.
  3. 3. Mobile is Important • 58% of all US consumers already own a smartphone. Source: comScore • Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital  Marketing • Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013
  4. 4. Mobile is Important • No one screen size has more than 20% of the market share. Source: Mobify Research &  Development • Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner • Tablet users spend 50% more than PC users. Source: Adobe
  5. 5. Mobile is Important • 61% of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source:  Deloitte Digital • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google
  6. 6. Mobile is Important • Mobile-based searches make up one quarter of all searches. Source:  The Search Agency • 95% of smartphone users have searched for local info. Source: Google • Every 100ms increase in load time decreases sales by 1%. Source: Amazon
  7. 7. What is the Size of the Mobile Market?
  8. 8. Mobile Advertising
  9. 9. Mobile Advertising by Region, Worldwide (Millions of Dollars)
  10. 10. Mobile Business, E-Commerce & Payments
  11. 11. Top Commercial Venues Where People Use Their Mobile Device
  12. 12. Mobile Preferences
  13. 13. Holiday Shopping Potential Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013
  14. 14. MOBILE USERS WILL DO ANYTHING AND EVERYTHING DESKTOP USERS WILL DO, PROVIDED IT’S PRESENTED IN A USABLE WAY. - Brad Frost

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