- The document is a rubric for evaluating a travel brochure with criteria in five areas: writing skills and mechanics, creativity, research, bibliography, and design. - Each area is scored out of 10 points and has descriptors for developing, acceptable, and exemplary performance. The highest score is awarded for error-free writing, thorough research, creative design, and proper formatting of sources.

1. Travel Brochure Rubric Transactional English 40S Value: 50 Marks
Student Name:
Developing Acceptable Exemplary Score
0-3 point 4-8 points 9-10 points
Text contains some spelling or Text contains less than 1 spelling or
Text contains several spelling or grammatical errors. grammatical error, complete sentences
grammatical errors. are used.
Part A- Writing
Text uses some headings but some
Skills & Topics are not clearly identified. areas are not clearly identified. Topics are clearly identified using
Mechanics
headings and subtitles. Writing is clear
10 marks Text is lacking many areas of Some but not all listed travel and focused. All components and
travel information. information is included. information is written in a professional
persuasive and interesting manner.
Writing is not clear. Information is presented in an
information writing style. Creative language is used to “sell” the
destination.
0-3 points 4-8 points 9-10 points
Brochure lacks creativity and Brochure has some visual appeal Brochure design is unique, well-
originality. and uses some graphics and color. developed and visually attractive.
Part B- Creativity
10 marks
Limited use of graphics, color, Brochure demonstrates creativity
fonts is demonstrated. through good use of color, fonts,
graphics and other illustrations.
Brochure provides unique perspective
on a destination.
0-3 points 4-8 points 9-10 points
Moderately- developed Destination is well researched- 3
Under-developed. internet sources are used as well as
Part C- 2 or less sources are used. appropriate books, magazines and other
Research Destination is not well related material.
10 marks researched. Text contains some interesting facts
based on research gathered. Text contains interesting facts and
1 or less sources are used. information based on research gathered.
Evidence of research is provided in
No bibliography is presented. the bibliography. Evidence of research is provided in the
Bibliography.
0-3 point 4-8 points 9-10 points
Part D- Bibliography is submitted but has Bibliography is submitted and there Bibliography is submitted and formatted
Bibliography not been formatted according to are 3 or less errors with the appropriately according to the APA style
10 marks the APA style guidelines. formatting according to the APA guidelines.
style guidelines.
Bibliography clearly documents use of
appropriate sources.
0-3 points 4-8 points 9-10 points
Brochure is not well designed Brochure has a good design. Brochure is well designed and makes
and makes poor use of space and good use of space and layout.
Part E- Design
layout. Information is lacks some
10 marks
organization. Design clearly identifies cover page,
Design does not clearly identify destination and information is organized
information and lacks
in a coherent and easy to follow format.
organization.
/50