The document outlines the requirements, equipment, scope, and scoring standards for the SkillsUSA Web Design Contest to be held on January 24, 2007. Contestants will be required to build a website according to criteria using standard software and present it to industry professionals for judging. Websites will be judged on quality of code, graphics, design, documentation, and a written test in areas including internet basics, web design, and project management. Scoring is based on a 100 point rubric evaluating areas such as look and feel, navigation, programming, and the richness of the design process.

1. SkillsUSA Web Design Contest
Technical Scoring and Standards
Eastern Center for Arts and Technology
Wednesday, January 24, 2007
Requirements
Each team must:
• Have a designated team leader, and conform to the team member guidelines of
the contest
• Meet the minimum requirement of (2) competitors per team
• Build a web site according to the criteria supplied
• Present the web site to a panel of industry professionals
Equipment & Materials
• All equipment and materials will be supplied by Delaware County Technical
School (DCTS), including computer hardware and software.
• The latest versions of industry standard applications will be installed:
o Macromedia Dreamweaver MX 2004
o Macromedia Flash MX 2004
o Macromedia Fireworks MX 2004
o Adobe Photoshop and ImageReady 7
It is recommended to bring a USB flash drive to transfer files between computers.
Scope of Contest
Contestants must demonstrate the following skills in a total of 7 domain areas.
Performance will be judged, by points within a percent of achievement per domain as
follows:
• Internet Basics
• Web Markup and Scripting
• Web Site Design
• Web Graphics
• Web Multimedia
• Web Accessibility
• Web Project Management
Technical Scoring and Standards
Judging Criteria:
Professionals in the Web Community will conduct judging. Judging is based on a rubric
and based on the following point system:
• 30 total possible points for quality of code
• 30 total possible points for quality of graphics and type
• 30 total possible points for quality of overall design and layout
• 10 total possible points for quality of web site process documentation
SkillsUSA 4/26/2010 Web Design – 05 1 of 3

2. • 20 total possible points for written test (SkillsUSA organization and HTML
standards)
Scoring Rubric:
Beginning Developing Accomplished Score
Graphics and Type (30 points total)
5 points 10 points 15 points
There are few or no Graphic elements Appropriate and
graphic elements. No sometimes, but not thematic graphic
variation in layout or always, contribute to elements are used to
typography. the understanding of make visual
OR concepts, ideas and connections that
Overall Visual Color is garish and/or relationships. There contribute to the
Appeal typographic is some variation in understanding of
variations are type size, color, and concepts, ideas and
overused and layout. relationships.
legibility suffers. Differences in type
Background size and/or color are
interferes with the used well and
readability. consistently.
5 points 10 points 15 points
There are more than There are some No mechanical
5 broken links, broken links, problems noted.
Mechanical misplaced or missing misplaced or missing
Aspects images, badly sized images, badly sized
tables, misspellings tables, misspellings
and/or grammatical and/or grammatical
errors. errors.
Beginning Developing Accomplished Score
Overall Design and Layout (30 points total)
5 points 10 points 15 points
The look and feel is The look and feel is Create an appropriate
not audience or site audience appropriate look and feel to the
appropriate. Design and by may not audience and site
is not clearly thought convey the site’s intent. Designs
out in terms of color intent. Design should should be clearly
Look and Feel use, graphic use, be clearly thought thought out in terms
type, and out in terms of color of color use, graphic
inconsistent from use, graphic use, use, navigation
page to page. navigation design, design, and
and may show some consistency from
inconsistency from page to page.
page to page.
5 points 10 points 15 points
Navigation is not Navigation for the Design effective
always appropriate site is appropriate. navigation for the
for the site. Navigation is well- site. Navigation
Navigation Navigation is not architected, easy to should be well-
well-architected, easy use, but may have architected, easy to
to use, and shows some inconsistency use, and consistent
inconsistency throughout the site. throughout the site.
throughout the site.
SkillsUSA 4/26/2010 Web Design – 05 2 of 3

3. Beginning Developing Accomplished Score
Programming and Code (30 points total)
5 points 10 points 15 points
Does not Demonstrate the use Demonstrate the use
demonstrate the use of contemporary web of contemporary web
of contemporary web browsers by browsers by
Compatibility browsers by designing for several designing a standards
designing for as of the more common based site that
many common web web browsers. supports many
browsers as possible. common web
browsers.
5 points 10 points 15 points
Effectively apply Effectively apply Effectively apply
HTML and some CSS HTML, CSS, and HTML, CSS, and
to the site to control some JavaScript to JavaScript to create a
fonts, borders, and the site to control well-crafted web site.
Code Structure
other presentational fonts, borders, and The code is
and Design features. other presentational formatted and
features. Some code documented.
formatting and
documentation is
present.
Beginning Developing Accomplished Score
Process (10 points total)
1 points 3 points 5 points
The process lacks Strategies and The process provides
strategies and organizational tools students coming in at
organizational tools embedded in the different entry levels
needed for students process are with strategies and
to gain the insufficient to ensure organizational tools
knowledge needed to that all students will to access and gain
Scaffolding of
complete the task. gain the knowledge the knowledge
Process Activities are of little needed to complete needed to complete
significance to one the task. Some of the task. Activities
another and/or to the the activities do not are clearly related
accomplishment of relate specifically to and designed to take
the task. the accomplishment the students from
of the task. basic knowledge to
higher-level thinking.
1 points 3 points 5 points
Few steps, no Some separate tasks Different roles are
separate roles or roles assigned. assigned to help
assigned. More complex students understand
Richness of
activities required. different perspectives
Process and/or share
responsibility in
accomplishing the
task.
Total Score /100
SkillsUSA 4/26/2010 Web Design – 05 3 of 3