Rubric for Advertisement
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This rubric evaluates students on an advertisement task. It assesses advertisement concept development, demonstration of target audience awareness, oral presentation content and structure, and oral presentation skills. Students can earn scores of 5, 3, or 2 in four categories: advertisement concept, demonstration of target audience, oral presentation content, and structure and skills of oral presentation. Higher scores require more detailed concept designs, appropriate strategies for the target audience, clear explanations of the advertisement, and evidence of planning.
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VERBAL COMMUNICATION
Due Week 10, worth 220 points
From quick conversations to phone calls, meetings, formal presentations, and
sales pitches, you must employ effective verbal communication skills at all
times. While verbal interactions are extremely common, they can also be
stressful. Every interaction contains the potential for success...and the danger
of failure. To be “on your game” at all times requires purposeful practice,
reflection, and adjustment based on input and feedback. No matter what your
verbal communication skills are, you can improve them.
In this assignment, you will develop and deliver a verbal communication for the
scenario you have identified. Your communication should match your challenge
or opportunity. For example, if your challenge is an interview for a new position,
you may choose to record yourself answering a few key questions that might
be posed by the interviewer.
For the purposes of this course, your video presentation should not exceed five
minutes. (Your scenario might require a much longer presentation, but limit
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WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 3
INSTRUCTIONS
For Part 1, create and deliver a verbal communication (recording your
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For Part 2, reflect on your presentation, and document your preparation and
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e) Limit recordings to no more than 5 minutes
2. Demonstrate Professional Presence
a) Be authentic and genuine in your delivery
b) Use the appropriate tone and vocabulary for your audience
c) Use body language and eye contact effectively
d) Speak concisely with clarity and confidence
e) Build rapport and connect with your audience to grow
the relationship
f) Dress appropriately and employ an appropriate camera frame
(with a neutral background that is free of distractions)
g) Employ only professionally presented and appropriately
prepared visual aids, if used
VERBAL COMMUNICATION
Due Week 10, worth 220 points
From quick conversations to phone calls, meetings, formal presentations, and
sales pitches, you must employ effective verbal communication skills at all
times. While verbal interactions are extremely common, they can also be
stressful. Every interaction contains the potential for success...and the danger
of .
Powerpointcvs 130709033720-phpapp01
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. It then suggests covering education, experience listing accomplishments with quantifiable impact, skills both hard and soft, interests showing depth and implementation of skills, and community service involvement. The overall message is to market oneself aggressively from the beginning to attract employers.
Powerpointcvs 130709033720-phpapp01
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong, compelling case for the candidate. The CV should highlight the candidate's qualifications, including their education, relevant work experience with quantified achievements, skills, interests, and community service involvement. Examples are provided for how to effectively communicate accomplishments and illustrate claimed skills.
Bump up your cv
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. It then suggests covering education, experience listing accomplishments with metrics, skills both hard and soft, interests showing how skills are applied outside work, and community service involvement. The overall message is to market oneself aggressively from the beginning and quantify achievements.
Bump up your cv
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. The CV should highlight the applicant's education, experience, skills, interests and community service. For each section, it advises being explicit about accomplishments and how the applicant added value. The overall message is to market oneself confidently from the beginning to impress potential employers.
Bump up your CV
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. It then suggests covering education, experience listing accomplishments with metrics, skills both hard and soft, interests showing how skills are applied outside work, and community service involvement. The overall message is to market oneself aggressively from the beginning and quantify achievements.
Powerpointcvs 130709033720-phpapp01
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong, positive first impression. It then suggests covering education, experience, skills, interests, and community service. For each section, it advises being explicit about accomplishments and quantifying impact using action verbs and examples. The overall message is that an Anglo CV should emphasize strengths, achievements, and personality over basic information.
Bump up your cv
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. It then suggests covering education, experience listing accomplishments with quantifiable impact, skills both hard and soft, interests showing depth and implementation of skills, and community service involvement. The overall message is to market oneself aggressively from the beginning to attract employers.
Powerpointcvs 130709033720-phpapp01
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong, compelling case for your qualifications. The CV should highlight the applicant's education, relevant work experience with quantifiable achievements, skills, interests, and community service involvement to provide a well-rounded picture of the job seeker.
Bump up your cv
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. It then suggests covering education, experience listing accomplishments with quantifiable impact, skills both hard and soft, interests showing depth and implementation of skills, and community service involvement. The overall message is to market oneself aggressively from the beginning to attract employers.
Powerpointcvs 130709033720-phpapp01
This document provides guidance on how to structure a CV for an Anglo audience. It recommends including a summary and objectives section at the top that makes a strong pitch for the role. It then suggests covering education, experience listing accomplishments with metrics, skills both hard and soft, interests showing how skills are applied outside work, and community service involvement. The overall message is that an Anglo CV should strongly sell the candidate right away using action verbs and quantifiable impact.
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2011.03 Stephan Noller - Moving from Performance Marketing to Branding Optimi...
2011.03 Stephan Noller - Moving from Performance Marketing to Branding Optimi...
LearnVERBAL COMMUNICATIONDue Week 10, worth 220 points.docx
LearnVERBAL COMMUNICATIONDue Week 10, worth 220 points.docx
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Rubric for Advertisement
- 1. RUBRIC FOR ADVERTISEMENT TASK English 115 r Name (s) Icbnl4 ~.egftQo(~(' TOpic: CO(<;e(ue +t{ ~Qr{-h Objective: The studlnts will make an advertisement presentation. Score Z--~0~ Expected quality Indicators of student performance High (5) Medium (3) Low (2) Advertisement concept Presents advertisement Presents advertisement Presents advertisement a. Development of a as concept design, in a form that is close to as a rough sketch. concept design for including detailed or just a little more than an advertisement labeling. the concept design / stage with minimal labeling. Demonstration of an Employs a range of Employs some generally Employs a few or awareness of the target strategies highly appropriate strategies generally inappropriate audience appropriate for the for the target audience strategies for the target target audience of the of the advertisement. audience of the advertisement, Ex. advertisement. Power pOin~ctures, etc. ' Oral presentation Clearly explains the Explains the Experiences difficulty in a. Relevant and advertisement to the advertisement but not explaining the appropriate target audience. so clearly. advertisement to the content ,/ target audience. Appropriate structure Shows evidence of Shows some evidence Shows limited ability to of the presentation having planned and of planning and structure the structured the structure. presentation. presentation 10gic~ and coherently Effective skills of oral Demonstrates a Use some aspects of Demonstrates limited presentation consistent awareness of bodylanguage,(eye awareness or the audience for the contact, posture, acknowledgement of oral presentation Ex. By gestures) appropriately audience. actively promoting the and effectively. concept advertisement and seeking to c~nce the audience. Score :2.:;- Score Score