This rubric evaluates students on an advertisement task. It assesses advertisement concept development, demonstration of target audience awareness, oral presentation content and structure, and oral presentation skills. Students can earn scores of 5, 3, or 2 in four categories: advertisement concept, demonstration of target audience, oral presentation content, and structure and skills of oral presentation. Higher scores require more detailed concept designs, appropriate strategies for the target audience, clear explanations of the advertisement, and evidence of planning.

1. RUBRIC FOR ADVERTISEMENT TASK
English 115
r
Name (s) Icbnl4 ~.egftQo(~('
TOpic: CO(<;e(ue +t{ ~Qr{-h
Objective: The studlnts will make an advertisement presentation.
Score Z--~0~
Expected quality Indicators of student performance
High (5) Medium (3) Low (2)
Advertisement concept Presents advertisement Presents advertisement Presents advertisement
a. Development of a as concept design, in a form that is close to as a rough sketch.
concept design for including detailed or just a little more than
an advertisement labeling. the concept design
/ stage with minimal
labeling.
Demonstration of an Employs a range of Employs some generally Employs a few or
awareness of the target strategies highly appropriate strategies generally inappropriate
audience appropriate for the for the target audience strategies for the target
target audience of the of the advertisement. audience of the
advertisement, Ex. advertisement.
Power pOin~ctures,
etc. '
Oral presentation Clearly explains the Explains the Experiences difficulty in
a. Relevant and advertisement to the advertisement but not explaining the
appropriate target audience. so clearly. advertisement to the
content ,/ target audience.
Appropriate structure Shows evidence of Shows some evidence Shows limited ability to
of the presentation having planned and of planning and structure the
structured the structure. presentation.
presentation 10gic~
and coherently
Effective skills of oral Demonstrates a Use some aspects of Demonstrates limited
presentation consistent awareness of bodylanguage,(eye awareness or
the audience for the contact, posture, acknowledgement of
oral presentation Ex. By gestures) appropriately audience.
actively promoting the and effectively.
concept advertisement
and seeking to c~nce
the audience.
Score :2.:;- Score Score