Uploaded bySorav Jain
7 Skills Required to Become a Digital Marketer
The document outlines the essential skills and mindsets for succeeding in digital marketing, emphasizing the importance of understanding various concepts rather than being an expert in them. It highlights the necessity of passion and continuous learning, as digital marketing is constantly evolving. Practical application of learned techniques is crucial for true mastery in the field.
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7 Skills Required to Become a Digital Marketer
- 2. • You don’thave to be William Shakespeare! • But, yes your English must be Right!
- 3. • You don’thave to be a Developer. • But, yes! you must understand the analogy of Wordpress
- 4. • You don’thave to be a Graphic Designer. • But, yes! you should understand and analyze how visuals work!
- 5. • You don’thave to be a certified Analytics specialists. • But, yes! You should understand how A/B split testing works.
- 6. • If youare not passionate about Digital Marketing, you cannot drive this! • Digital Marketing isn’t a one time learning thingy!
- 7. • Its easyto learn about various techniques! • But, the actual learning happens when you put that into practice.
- 8. • Digital Marketingis evolving and it changes overnight. • You need to learn everyday, evolve everyday!
Editor's Notes
- #2 Namaskar, Hello and Vanakkam everyone! Hope you guys are doing good today! Our last session was about Why Digital Marketing is important for you! In the 2nd lesson I am going to focus on skills that are very important in a Digital Marketer. You might have all of these skills or some of these skills or none of these skills. Its time you evaluate yourself after this session and let me know in the Facebook Digital Marketing Question & Answer community! I have jotted down 7 skills that is very important for a Digital Marketer and here I start with Skill Number 1
- #3 1. Content and creative excellence is the most important skill required in a self made digital marketer as that will immensely help you attract audience base on internet. Content can be of any format – you can be a visual genius – create some magical pictures and videos on internet or you can be a subject matter expert and create some fabulous blog posts! People on Internet do not come to just consume the promotional content about your business – you need to teach them, guide them and provide so much of information that they come back to your website again and again! You don’t have to be William shaespeaer – But, yes! Your English must be right! - Vernacular language can be entertained on search engines and social media – but the crowd searching using the vernacular language is really less. So get your english basics right and add some creative touch to your style of communication.
- #4 Point Number 2. You need to be an expert in Wordpress Management! Yes it requires some technical knowledge. But there are ample of study materials online that can help you become a wordpress pro. In our session we shall be focusing on establishing a wordpress site and create an amazing blog or website using the free templates available.
- #5 Not that you will have to become a pro graphic designer or have to learn all the tools. But there are tools like Canva which I often use to create some beautiful images. I would suggest you to learn and analyze how visuals work and what are the current trends and associate with some freelancers if they can help you in designing the same.
- #6 Analytics is very crucial part of your Digital Marketing journey! Data analysis through Facebook insights, Google analytics, Twitter analytics can help you understand consumer behavior and also give you a lot of insights about the things people like on your website. There are many free and paid tools that can help you track data and churning these data are essential part of your growth in digital marketing industry.
- #7 Passion is very important for Digital Marketing. Please note it is not a process oriented subject. You always need to learn something new! So if you are passionate about making a career in digital marketing this subject is apt for you!
- #8 If you are doing this course because you want to just learn for the sake of it or because certification or just because it is good to hear from me! Please do not continue this course if you are not going to try what I will ask you to try in practical sessions. Remember, Digital Marketing can be only learnt by doing and not just by listening. Listening is Good Practising is Brilliant.
- #10 These are some of the resources that I would recommend you to subscribe as this will help you big time learn about Digital Marketing’s latest updates.
- #11 That’s all for today! Let me quickly summarize its about content and creative excellence, wordpress management a little bit, passion for the subject, image editing skills and by putting things into practice.