The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Here are some social media facts, trends and social media statistics to help inform how or where a business might focus their social media strategy.
Remember that today, social media is allot more than just likes, followers or branding. It is a complete publishing and sales channel with the ability to tap into large volumes of data together with a reach that stretches into the millions of buyers.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
This presentation tries to explain the basic and fundamental mechanics of social media and their -still underestimated- influence on marketing communication as a whole. It dates back to q2/2009.
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
At our #SocialCloud on Monday 3rd June 2013, Dirk Singer presented his thoughts on Social ROI and where he feels it fits with current commercial activity.
Planning, while really foundational, often feel like non-work, a lot of time devoted to invisible results. But in reality, planning is how you stay consistent in your publishing schedule, topic and visuals, how you save time on the long run and the beginning of measurable experiments with what content your audience really resonates to.
Slides from my video content planning talk at Cerebriam Studio's first learning event.
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylenOrsolya Anna Tóth
Hi, my name is Orsi Toth, thanks for taking the time to have a look at my portfolio. I am brand strategist, workshop facilitator, startup founder and entrepreneur.
This is a detailed account of the values I stand for, the skills I am strongest at as well as projects and work that demonstrates them.
I am available for freelance work - if anything catches your eye within, feel free to reach out to me to see how may I be able to help.
Looking forward to talk!
PS: None of this would have been possible without the amazing people I've had the pleasure of working with and learning from. Big, heartfelt thank you to all of them.
Startup Funding in the UK - a guide by @GrantTree, designed by @nandylenOrsolya Anna Tóth
GrantTree helps innovative companies find and obtain government funding. In order to be able to help everyone who turns to the company running a startup, they've created the startup starter pack, an guide to the UK's funding landscape with the ambition to give a good starting point for anyone looking to fund their business.
And oldie but goodie: my first presentation on Drungli at the StackOverflow meetup in Milan.
Focusing on usability, focused targeting, the first learnings from customer development and feedback and how did we applied that.
A brand is not your logo, it is not your name, it is not your colours. In a connected era you need to keep in mind that everything you do - especially when you are a startup - and everything you believe in make up the DNA of your image. It's not enough to tell any more, you have better show to an audience that you handle as human beings and partners in growth.
How do you find these foundations, how do you understand your customers better? What helps to distill a clear and simple message?
Slightly reading friendlier slides from my talk on branding for startups at Itnig, Barcelona. Coming together from 10 years of experience in communication, working for advertising agencies, consulting freelance, running and working with startups.
Keeping a close eye on how our society becomes more conscientious about food waste and taking a look at the various solutions startups work out to hack the flawed system gives us an early glimpse into how positive shifts happen in the world. Food waste is a fascinating topic, and only partly because the current numbers and existing processes are outrageous.
Until 2009, there was not much deep information to be found about the exact scale and nature of the food loss and waste in the world. Published that same year, Tristam Stuart’s book, Waste: Uncovering the Global Food Scandal provides a sobering trip to the reality of food. It also highlights an incredibly important fact: with small, common sense tweaks in habits and processes, the current grave situation can be turned on its head and solve the problem of the 842 million people living in hunger around the world too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. GetSet for Growth is a 22-months non-profit project, fully funded by
the J.P. Morgan Chase Foundation.
Our mission is to help 500 young businesses until October 2019 ,
to persevere and grow into sustainable ventures.
We do this by providing no-nonsense, plain English, highly practical
support to help you find the right solution for your funding needs,
create a winning marketing strategy and strong financial structures.
About GetSet for Growth
3. GLOBAL TRENDS
• The number of social media users worldwide in 2018
is 3.196 billion, up by 13 % from 2017.
• Yet profound “loneliness is an epidemic”.
• Young people spending more than two hours per day on social
networking sites are more likely to report poor mental health,
including psychological. (Though current research is
inconclusive.)
• Mindfulness, tech minimalism and privacy concerns are on the
rise.
6. KIDS DO IT TOO
https://www.ofcom.org.uk/research-and-data/media-literacy-
research/childrens/children-and-parents-media-use-and-attitudes-report-2018
• continuing decline of
Facebook use with
12-15 year olds,
Facebook profile
number decreasing
from 40% to 31% ,
2017 to 2018.
• Instagram increased
from 14% to 23% in
the same period with
Snapchat fixed at
31%
• YouTube is winning
in the demographic
10. GLOBAL TRENDS - Ads
https://www.socialmediaexaminer.com/social-media-advertising-
research/
11. GLOBAL TRENDS - Ads
https://www.socialmediaexaminer.com/social-media-advertising-
research/
12. GLOBAL TRENDS - Ads
https://www.surveymonkey.com/curiosity/74-of-people-are-tired-of-
social-media-ads-but-theyre-effective/
• Nearly 3 out of every 4 users (74%) think there are too many ads.
Looking at 35+ years olds, the number grows to 78%.
• 63% complains of repetitiveness and 51% of lack of diversity.
• 44% of users find the ads irrelevant to their wants and needs. For
those 35 and older, the number goes up to to 51%.
• However, if you are too relevant, you can easily creep them out.
• Consumers trust social media ads 17% less than TV ads.
13. GLOBAL TRENDS - Ads
“The more a consumer engages in brand related communication
(this factor has the strongest influence potential) on a social
platform, the more positive is his attitude towards the
advertisements he sees on them.”
Organic content is key for better ad effectiveness.
https://www3.unifr.ch/marketing/fr/assets/public/documents/Travaux
Bachelor/cretti(1)%5B2%5D.pdf
14. FACEBOOK – BIG PICTURE
• Stagnant user base, shrinking revenues and growing costs
• Mainstream user base
• Latest pivot: “privacy focused company”, “the digital
equivalent of the living room”
• Mission: Help build meaningful connections
• “private messaging, ephemeral stories, and small groups
are by far the fastest growing areas of online
communication”
https://www.facebook.com/notes/mark-zuckerberg/a-privacy-
focused-vision-for-social-networking/10156700570096634/
15. FACEBOOK
Growth(?)
In the US, its daily user base is stagnant;
In the EU, it has shrunk by three million.
Worldwide growth is 22 million users, driven largely by growth in
India, Indonesia and the Philippines
De-prioritising page content
move “from focusing on helping you find relevant content to
helping you have more meaningful social interactions.”
“We decided that having the community determine which
sources are broadly trusted would be most objective.”
16. FACEBOOK
“Facebook is
encouraging
marketers to look at
their fan bases as a
way to make paid
advertising more
effective rather than
using it as a free
broadcast channel.
Facebook says you
should assume
organic reach will
eventually arrive at
zero.”
17. FACEBOOK – To Do
• Get as much interaction from a single post as possible
• Live videos - video performs better than all other types of
Facebook posts
• Inspirational, funny, or practical content generates the most
engagement
• Treat Facebook as an advertising platform
– Custom Audiences: Target Facebook ads based on your email list.
– Lookalike Audiences: Target Facebook users similar to your
customers.
– Audience Insights: Learn about your existing Facebook audience to
better target your ads.
– Messenger and Stories Ads
https://buzzsumo.com/blog/facebook-engagement-guide/?utm_source=buffer&utm_campaign=blog
18. TWITTER – BIG PICTURE
Road to recovery:
Profitable
User growth is stagnant but daily activity is growing
The product is improving
19. TWITTER
The Twitter timeline:
Users can switch between
chronological and algorithmic
Slightly lost direction in the past,
battling with fake news, trolls and
revenue – but stock price has gone
up 155% in the past year
Enhanced analytics tools and
dashboard.
20. TWITTER – To Do
• Be present, chat, converse, be part of the community.
• Videos are six times more likely to be retweeted than
photos and three times more likely to be retweeted than
GIFs
• Engage in Twitter chats
• #noBrainer: reply to mentions
21. INSTAGRAM – BIG PICTURE
• Still growing user base and coolness
• Young and female (68%), overtaking Snapchat as most
important social media amongst teens.
• (Sort of) simple, visually focused, inspiring, escapist.
• “to capture and share the world's moments”
• Moving away from creative platform for artists towards
heavy consumer generation.
https://www.facebook.com/notes/mark-zuckerberg/a-privacy-
focused-vision-for-social-networking/10156700570096634/
22. INSTAGRAM – BIG PICTURE
• Steadily moving towards
becoming an end to end
online discovery and shopping
platform.
• Shopable posts have gone
global enabling direct links to
products.
https://www.facebook.com/notes/mark-zuckerberg/a-privacy-
focused-vision-for-social-networking/10156700570096634/
23. INSTAGRAM
– 1 in 5 organic Instagram
Stories from brands see
at least one direct
message from a
consumer
– average time spent on
Instagram per day grew
to 28 minutes since the
launch of Stories
– AR battles: face filters,
stickers and augmented
reality
24. INSTAGRAM
IGTV picking up amongst users
Driving traffic from post to Story and vica versa
Self-care, transparency, gifs and friendly shout-outs are
trending.
The cost of influencer fraud is $500m a year according to
influencerDB, an influencer search engine.
In 2017 $2.1bn (and it is projected to be a $2.38 billion market by 2019)
was spent on influencer-sponsored Instagram posts but more than 11 per
cent of engagement on those posts was generated from fraudulent
accounts.
25. INSTAGRAM – To Do
• Have an overarching theme,
colour scheme and something to
say
• Consistency is key in turning
visitors into followers.
• Choose hashtags that are
relevant, not too popular and can
connect your to communities or
real fans of the topic.
• Be very mindful of your best times
to post and that engagement
drives the algorithm to spread
your content further.
26. PINTEREST – BIG PICTURE
• Search engine VS social media – 2 billion searches per
month
• “to help people discover the things they love, and inspire
them to go do those things in their daily lives.”
• But it is also about our future, idealised selves.
• 250 million monthly users worldwide and growing, mostly
female users but 50% of new sign ups in 2018 had been
male.
• High income, high educated user base in discovery mode:
89% of user had bough something via Pinterest.
27. PINTEREST – BIG PICTURE
• More than 52% of Pinterest users report that Pinterest helps
them find items to buy.
• 89% of women use Pinterest to plan “life moments” - planning
twice as early as people who use other platforms.
29. PINTEREST
• Lens is a new addition to the app, helping people discover
new ides, products and brands on the go.
30. PINTEREST
• More inclusive beauty searches, easier options for
advertisers to create shopable pins, upload whole
catalogues and advertise direct to shop
31. PINTEREST To Dos
Utilise trend reports to see what people are looking for
Plan along life events important for your target audience and
relevant to you, and help them prepare
Use the browser extension or Buffer to post easily and regularly
Be a continual source or information and/or inspiration –
cohesion and sonsitency is important as well as good pics.
Use up to 20 hashtags
32. SNAPCHAT - BIG PICTURE
• “a faster way to stay in touch”
• First decline in the apps history reported for Q2 2010
• Haunted by Instagram and Facebook Stories – but ignores
them.
• Young and hyperactive: 74% of users are under 35 and 65% of
them posts daily.
• Possibly changing focus towards AR and VR.
33. SNAPCHAT
Snap Map: web-based map features public stories posted from
locations seen on an overhead Snap Map and a heat map that
shows user activity
35. YOUTUBE – BIG PICTURE
Magnet for kids - 77% of 8 to 11-years olds and 89% od 12 to
15-year-olds watch it – but GenX and Baby Boomer usage
grows steadily too.
Second largest search engine – people actually are happy to
learn from your how to videos.
37. YOUTUBE
Plans to launch new education channel, Youtube Learning
With it’s own original content as well as that of creators.
Organisations such as Goodwill and Year Up will help curate.
Youtube will spend £15 million in house and with creators.
New EU copyright directive can change content as we know it
article 13 forces major platforms to scan through all uploaded
content to make sure nothing includes copyrighted material –
#SaveYourInternet campaign
38. YOUTUBE To Do
• Know what your audience is searching for
• Shape titles, description and of course content accordingly.
• Keep consistent schedule – the most successful accounts
have high volume and frequent posts
• Think long term content strategy and theme – are you an
educator or an entertainer?
39. LINKEDIN – BIG PICTURE
• Betting heavily on content
• Offering better and better ad functions
• Focus on employer branding
• Important asset for Microsoft so improvements won’t
stop.
40. LINKEDIN
• Betting heavily on content
– 50 strong editorial team of professional journalists from
around the world
– Trend reporting based on the Economic graph, a dataset of
560 million members, 50,000 skills, 20 million companies and
15 million open jobs
– Needs to become stickier to increase advertising revenue
– More than 100,000 organic articles are published weekly on
LinkedIn, many of which are written by top-level executives at
brands around the world
41. LINKEDIN
“Dynamic Ads help you build deeper relationships with your
audience by automatically customizing your ad creative with the
publicly available information from LinkedIn member profiles –
adding visibility and scale.”
42. LINKEDIN To Do
• Encourage employees to have a full, friendly profile and
share company content – aside from a fully fleshed out
company profile.
• Engage top management in participation
• Maintain your connections daily and create consistent
posting schedules.
• Have a content strategy to stay visible and give a reason
for people to follow.
• Investigate groups: LinkedIn is improving the experience
and trends move towards more group and relevance based
social media consumption.
43. TOOLS
• Bot Builder for automation conversation workflows.
The feature allows brands to easily create, preview
and deploy chatbots to their Twitter or Facebook in
minutes.
• Linktree creates a little landing page out of the link
in your bio.
• Prime will take a look at your Instagram analytics
and tell you the best times to post for YOUR
audience
48. Move your ambition into reality with fully funded
support
1 2 3
Register Apply Offer
www.getsetforgrowth.com/register
Editor's Notes
Who am I?
Intro to you, your background and expertise.
Now over to you:
Go around the room, take a couple minutes each to introduce yourselves, your business… see below:
Who are you?
What is your business?
Where are you with it at this moment?
What do you want to get out of today?
Facebook Improved Groups Management Experience: Last week, Facebook announced four new tools for group admins and members. These include updated admin tools that make finding group insights and managing memberships much easier, a new group announcement feature that allows admins to post up to 10 announcements that will appear at the top of their group page, a dedicated rules section, and more ways to personalize the colors displayed throughout the group.
Facebook also introduced the Facebook Community Leadership Program, a global initiative that invests in people building communities on the platform, and pledged to commit “tens of millions of dollars” to the program. This includes up to $10 million in grants that will go directly to people creating and leading communities.
Facebook Opens Spaces to Groups: Facebook Spaces, the company’s social VR app, now allows users to connect with up to four people from a Facebook group to which they belong. This small but significant expansion is the next step in “amp[ing] up the social aspect of the app” and encouraging users to “to connect with new people in a deeper way.” Engadget notes that this is still an early experimental feature and will likely still have some bugs as it continues to be tested and developed.
average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories. However, users aren’t only ones participating. Instagram has more than 1 million advertisers actively using Stories each month.
average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories. However, users aren’t only ones participating. Instagram has more than 1 million advertisers actively using Stories each month.
average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories. However, users aren’t only ones participating. Instagram has more than 1 million advertisers actively using Stories each month.
Actually, Pinterest is a huge driver of website traffic across all industries, responsible for about 5% of all referral traffic.
But traffic isn’t the only consideration for hopping on the Pinterest bandwagon. It’s also good for business.
via Brandon GailleYou see, Pinterest users are ready to buy. While surfing their Pinterest feeds, shopping carts ring up at $58.95 on average. That’s more money than people spend from Facebook or Twitter.
Company culture and operations
Call-out culture – both positive and negative
81% of consumers agreed social media increased accountability for businesses. But what causes consumers to voice their opinions online? The same index found 3 in 5 consumers said dishonesty from brands causes their social call out.
only 14% of consumers call out brands for being too political
People enjoy when brands talk to them
So, if after looking at all this, you feel energised that you could achieve your growth ambitions, then speak to one of our advisors today.
By enroling with the GetSet for Growth service, you will have access to
1:1 Business Finance Advice
1:1 Sales and Marketing Advice
Drop-in sessions
Masterclasses, Workshops and seminars
Specialist knowledge
Connections
Explain how to go about it… RGF.