The document provides an overview of using social media to engage customers. It discusses discovering the top social media networks for business and learning where to invest through understanding customers. It also covers creating content for social media, tips for maximizing use, and creating a digital strategy. The document includes information on platforms like Facebook, Twitter, YouTube, and LinkedIn and provides statistics on their users. It emphasizes creating a plan to achieve goals and measuring results.
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
Facebook, "Felfies" (farmer selfies), and other social media are great tools, but they're a waste of time unless you're using them strategically. Here's how to promote your farm or food business by developing a social media strategy
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
Facebook, "Felfies" (farmer selfies), and other social media are great tools, but they're a waste of time unless you're using them strategically. Here's how to promote your farm or food business by developing a social media strategy
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Social Media Marketing is about both strategy and tactics. My main project in this course was to create a social media campaign for an upcoming launch or event and for a longer-term engagement strategy for a selected company.
Create a sensation in social marketing. Learn how to maximize the new Facebook Timeline pages, interact with Twitter, use YouTube, make a mark with mobile marketing and more.
This "beginner's guide to content marketing" will:
- help you understand how rich content can boost to brand awareness and loyalty
- offers tips on including blogs, video, images, etc. in your marketing strategy
- includes ideas for finding the time and inspiration to generate quality content
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Independent Bookstore: Social Media Marketing ExampleChristine McKenna
This presentation is an example of a social media and content marketing strategy that I implemented for an independent children's bookstore in Nashville.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
As a part of a #UFSMM project, I analyzed a local coffee shop, Ella Cafe, in Plantation, FL to learn about current social media strategies and presence.
In my presentation, I propose intentional and effective changes to increase interactions with audience, and ultimately sales in the store.
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Social Media Marketing is about both strategy and tactics. My main project in this course was to create a social media campaign for an upcoming launch or event and for a longer-term engagement strategy for a selected company.
Create a sensation in social marketing. Learn how to maximize the new Facebook Timeline pages, interact with Twitter, use YouTube, make a mark with mobile marketing and more.
This "beginner's guide to content marketing" will:
- help you understand how rich content can boost to brand awareness and loyalty
- offers tips on including blogs, video, images, etc. in your marketing strategy
- includes ideas for finding the time and inspiration to generate quality content
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Independent Bookstore: Social Media Marketing ExampleChristine McKenna
This presentation is an example of a social media and content marketing strategy that I implemented for an independent children's bookstore in Nashville.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
As a part of a #UFSMM project, I analyzed a local coffee shop, Ella Cafe, in Plantation, FL to learn about current social media strategies and presence.
In my presentation, I propose intentional and effective changes to increase interactions with audience, and ultimately sales in the store.
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
Leigh Jewiss - How To Make Your Own Website 71016 ITECjewisstraining
Presented by Leigh Jewiss on behalf of Illawarra ITEC: How To Make Your Own Website 7 October 2016
Using the Weebly platform, learn how to identify your target, understand your tone and how to structure and build a website.
La partecipazione del cittadino alla vita democratica è un principio che discende
direttamente dal diritto di sovranità popolare e dal diritto di cittadinanza, riaffermat
i
dalla
normativa europea (Libro bianco della Go
vernance, Convenzione di Aarhus, Carta
europea dei diritti dell'uomo nella città, ecc.), dalla Costituzione Italiana (
in particolare
art.
118 ultimo comma) e da diversi s
tatuti e leggi regionali.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
Presentation from RDA Illawarra (Leigh Jewiss) to the Wollongong Small Business Club on 29 August 2016.
For more information visit www.rdaillawarra.com.au
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
FRANkademy is our free social media workshop in Melbourne. We discuss the importance of social business and explain the paradigm shift that his happening in the media and advertising world.
If you have any questions and/or comments please find our details via http://frankmedia.com.au/
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
Social Media for Small Businesses - A Forza Sponsored PresentationSusan Chesley Fant
This presentation sponsored by Forza Financial (http://www.forzafinancial.com) focuses on social media for small businesses and start ups for the Forza Financial micro lending community. Information on how to use social media to tell your story and make the sale is given. As well as how to start a Facebook page, Twitter feed, and Instragram accounts and what are some best practices for small businesses and entrepreneurs.
If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Engaging With Your Customers Using Social Media - Leigh Jewiss 161015
1. Engaging with your
customers using
Social Media
@LEIGHJEWISS
AU.LINKEDIN.COM/IN/LEIGHJEWISS
JEWISSTRAINING@GMAIL.COM
LEIGHJEWISS.BRANDED.ME
2. Today we are going to learn……
Discover and learn about the top social media
networks and which ones are the best for your
business
Learn where is the best place to invest in Social
Media through knowing your customers
Explore what to put on social media for the best
results
Discover tips and tricks on how to maximise the use
of social media and how to create the time to use it
Learn what a digital strategy is and how to create one
for your business
4. Why Social Media?
“Social media will help you build up
loyalty of your current customers
to the point that they will willingly,
and for free, tell others about you.”
- Bonnie Sainsbury (@bsainsbury)
5. Why Social Media?
“Social media will help you build up
loyalty of your current customers to the
point that they will willingly, and for free,
tell others about you.”
- Bonnie Sainsbury (@)
Source: http://blackboxsocialmedia.com/why-use-social-media-marketing-for-advertising/
6. 1. Make it Easier For Potential
Customers to Find You
2. Make it Easier to Showcase Your
Products and Services
3. Make it Easier to Market Your Brand
4. Easier to COMMUNICATE
Source: http://thinkchrysalis.com/blog/why-does-your-business-need-an-online-presence/
Why Do We Need An Online
Presence?
9. Q: Who uses Social Media?
A: EVERYBODY
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
10. Name the Top 5 Social Media
Platforms
(in Australia, based on users)
Source: Frank Media – Social Media Statistics Australia – August 2015
FACEBOOK – 14,000,000
YouTube – 13,900,000
WordPress.com – 5,700,000
LinkedIn – 3,600,000
Instagram – 5,00,000
11. The Top 18 Social Media
Channels
1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,900,000 UAVs
3. WordPress.com – 5,700,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,200,000
6. LinkedIn – 3,600,000
7. Blogspot – 2,700,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,150,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,750,000 Australian users (estimation)
13. Yelp – 1,550,000
14. Flickr – 630,000
15. Pinterest – 320,000
16. Reddit – 135,000
17. MySpace – 85,000
18. Google Plus – approx 55,000 monthly active Australian users (estimation *revised*)
Source: Frank Media – Social Media Statistics Australia – August 2015
12. Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
25. YouTube – the year of video
YouTube has more than 1 billion users
300 hours of video are uploaded to YouTube every
minute
4 billion video view per day
6 billion of hours of video watched per month
Half of YouTube views are on mobile devices
29. Is it worth it?
YouTube channel:
DisneyCollectorBR
◦ Over 2.6 billion view
◦ Over 3,735,720 Subscribers
◦ Average views (approx.)
3million
◦ Highest rated Australian TV
show 2014 – ALF Grand Final
– 2.813m
◦ Estimated 2014 earnings
◦ $5 million
Source: http://www.theaustralian.com.au/business/media/grand-final-most-watched-show-of-2014/story-e6frg996-1227072950169
http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/
https://www.youtube.com/user/DisneyCollectorBR
51. GoodContent Marketing Gets
Results (most of the time)
On day 1 the campaign received almost 6 million views
(that’s more than Obama’s victory speech)
On day 2 old spice had 8 of the 11 most popular videos online
On day 3 the campaign had reached over 20 million views
After the first week old spice had over 40 million views
The Old Spice twitter following increased 2700%
Facebook fan interaction was up 800% from 500,000 to 800,000.
OldSpice.com website traffic was up 300%
The Old Spice YouTube channel became the all time most viewed
channel
The campaign increased sales by 27% over 6 months since launching
And in the last month sales were up 107%
Old spice is now the #1 body wash brand for men.
Sources: http://www.jeffbullas.com/2011/08/30/11-social-media-marketing-lessons-from-the-old-spice-campaign/
http://www.kinesisinc.com/branding/old-spice-guy-brings-107-increase-in-sales/
http://www.dandad.org/en/old-spice-response-campaign/
https://www.pg.com/en_US/downloads/innovation/factsheet_OldSpice.pdf
53. Fine Tuning the What & the
Where
4.3 times more likes than the
average post (of the 100 posts we
analysed on the Caterpillar page)
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
55. Fine Tuning the What & the
Where
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
16 times more likes than the average
post (of the 100 posts we analysed on
the Simply Business page)
56. Fine Tuning the What & the
Where
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
12 times more likes than the
average post (of the 100 posts we
analysed on the Screwfix page)
61. What do you want to achieve?
If you don’t know what you
want, you can’t decide what you
need to do, and you won’t know
if you’ve been successful after
you’ve done it.
62. Understand Your Purpose
Understand Your Customers/Audience
Create Your Goals/Outcomes
Measure Your Results
63. How To Create Great Content
PIN
Problem Interest Need
64. Digital Strategy Weekly Theme
Monday
•Behind the Scenes
•About Your Business
•Inspiration
•Project
Tuesday
•Product/Services
•Description
•Uses
•Infomercial
Wednesday
•How to Use
•Tutorial
•Best Uses
•Tips and Tricks
Thursday
•Knowledge/Experience
•Related use
•Common issues
Friday
•Industry
•News
•Updates
•Interesting
Purpose
•Create a better
connection and
relationship with the
customer
Purpose
•Product/Service
Awareness
Purpose
•Better customer
experience
•Useable content
Purpose
•Build experience
Purpose
•Create content for
customers to return
Outcome
•Increase customer
loyalty
Outcome
•Sales
Outcome
•Reduce product return
•Reduce time allocated
for customer support
Outcome
•Key sales differentiator
to competitors
Outcome
•Fresh content supports
SEO
66. 30 Day Challenge
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Take a picture of
your workspace
Interview a
customer
Share Content Share some
inspiration
Share an event
Ask a question Post a special Share an image Promote your
community
Post a Friday
Fun One
Promote your
other social
media channels
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
67. Start your engines
◦Gmail Alerts
◦All Top
◦Online Forums
◦Industry Magazine Articles
◦Competitor
◦Your Fans/Followers
◦http://www.portent.com/tools/title-maker
◦http://buzzsumo.com/
68. 10 Tips for Understanding Social Media
1. It takes time and patience to build a Social Media audience – it
does not happen overnight
2. Social Media is not free – it takes time and effort
3. Understand different channels have different audiences
4. Use social media for social proofing
5. Numbers don’t matter – content is king!
69. Tips for Understanding Social Media
6. Update regularly, give me a reason to visit/follow you
7. Decide how public or private you want to be
8. A picture says a thousand words – be visual
9. Understand that Social Media is a channel for conversation – if
you wouldn’t say it/do it in real life, don’t do it on Social
Media
10. There is no such thing as temporary on Social Media
Inspired by http://www.artbusiness.com/facebook-tips-help-protocol-etiquette-and-instructions-for-artists.html
70. Things to do next……
Goal Setting
Name the top five goals you want to achieve through
using social media.
Break down each goal and how you are going to
achieve them.
What tools and platform/s do you think are the most
suitable to achieve your goals?
What training is needed?
How are you going to measure the success of your
social media presences?