Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Il corso di formazione, organizzato su 5 modulo, ha l'obiettivo di alfabetizzare funzionari sindacali, e rappresentanti delle piccole imprese, sull'uso istituzionale dei NEW MEDIA
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Il corso di formazione, organizzato su 5 modulo, ha l'obiettivo di alfabetizzare funzionari sindacali, e rappresentanti delle piccole imprese, sull'uso istituzionale dei NEW MEDIA
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Communication Planning Session - Salvation Army TXMikey Ames
Brief session prepared for the planning retreat of the Salvation Army, Texas Division. This session addressed best practices for integrated communication and a strategic planning session around social media.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Examples and tips of how B2B companies integrated social media into their marketing mix. Using Twitter and YouTube for Customer Service, using Facebook to extend the impact of a trade show are two types of integration.
A Cision webinar exploring responsibilities of managing a Facebook page, the do's and don'ts of engaging with journalists and practical tips on how to measure and track the success of your Facebook presence.
Communication Planning Session - Salvation Army TXMikey Ames
Brief session prepared for the planning retreat of the Salvation Army, Texas Division. This session addressed best practices for integrated communication and a strategic planning session around social media.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Examples and tips of how B2B companies integrated social media into their marketing mix. Using Twitter and YouTube for Customer Service, using Facebook to extend the impact of a trade show are two types of integration.
A Cision webinar exploring responsibilities of managing a Facebook page, the do's and don'ts of engaging with journalists and practical tips on how to measure and track the success of your Facebook presence.
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
What is Social Media and Why Should I Care?Pete Codella
A presentation outlining the new rules of marketing and public relations and defining social media tools every business should use to monitor and participate in online discussions and forums.
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