Tradeline University Facilities: Higher education trends to consider before expanding or renewing your space

Tradeline University Facilities Conference 2022
Higher education trends to consider
before expanding or renewing your
space
Elliot Felix
elliot@brightspotstrategy.com
www.brightspotstrategy.com
Sarah Sachs
sarah.sachs@burohappold.com
www.burohappold.com
Carnegie Mellon University, Tepper School of Business (MRY Architects)

Tradeline University Facilities 2022
© 2022 brightspot Strategy. All Rights Reserved.
Today’s objective and agenda
WHY are schools
changing?
Our objective: Examine the trends facing professional schools
(and higher ed generally) to consider as you expand or renew
your facilities
WHAT are their
responses?
HOW can schools
adapt?

WHY are professional schools
(and institutions) changing?

Council of Graduate Schools
Enrollment is growing in many fields
Graduate enrollment in business, health, and education are growing steadily, recently declining in
computer science and engineering, and relatively flat in others

Professional degrees have the highest ROI
Recent studies comparing lifetime earnings by degree type concluded that professional degrees
have the highest ROI – professional school is generally a good investment.
$1M
ROI
$2.4M
ROI

Experiential learning provides opportunity
Experiential learning through projects, internships, and co-ops gives students a chance to apply that
they are learning outside the classroom while building skills and connections.
Gallup Purdue Index, 2015
Likelihood to strongly
agree education was
worth the cost
Likelihood to thrive in
all Five aspects of
well-being
Likelihood to be
engaged at work after
graduation
1.6xhigher when
working on semester-
long project
1.3xhigher when
completing an
internship
1.8xhigher when
completing an
internship
1.5xhigher when
completing an
internship
1.2xhigher when
long project
1.7xhigher when
long project

ITT / Eataly Collaboration
Partnerships with industry/community are key
Sponsored research, executive education, IP licensing, co-ops, internships, and recruiting connect
professional schools to industry partners with mutual benefit.
SCUP Campus Facilities Inventory 2021
NSF Industry-University Cooperative Research Centers Partnership

Planned Changes to Administrative Offices, SCUP CFI 2021 n = 90
Staff and faculty expect remote/flex/hybrid work
Pre-pandemic about only 10% of faculty and staff were able to work remotely. Now, most
institutions plan to increase flexible work and workplaces.
McKinsey Rating of Physical Proximity Requirements by work area

Students expect hybrid and blended learning
Students expect flexible blended/hybrid/online learning options from the pandemic to continue,
with greater interest in digital learning increasing based on class level.
brightspot Student Experience Snapshot, Dec 2021 n = 516 Cengage Survey April ’21 n=1413
Strongly
Agree
Somewhat
Agree

Cort, T., Gilbert, K., DeCew, S., Goldberg, M., Wilkinson, E., Fitzgerald, H. (2022). Rising Leaders on Social and Environmental Sustainability, February 2022. Yale University and Global
Network for Advanced Management. New Haven, CT: Yale Center for Business and the Environment, Yale Program on Climate Change Communication.
Sustainability
The Global Survey by the Yale Center for Business & the
Environment highlight student prioritization of universities
and programs that integrate sustainability.

Discussion question (8mins):
What are the trends reshaping
professional schools?

WHAT are professional schools
doing to respond to these
trends?

Concept Rendering (Atrium Health)
Connect to community
Wake Forest School of Medicine and Atrium Health are partnering to create medical education and
research facilities that will anchor an innovation district in Charlotte.
Vision and Goals
TO train diverse and empathetic health professionals WHO
are active in improving outcomes for all BY fostering
innovation, interprofessional collaborations, and service to the
community USING experiential learning spaces that promote
intentional collisions.

Program Right-sizing and Growth
Grow in place through space efficiency
Right-sizing workspace will enable a School of Public Health to grow student, faculty, and staff to
grow by ~20% over 10 years in roughly the same amount of space
Workspace per person
117
12
10
50
36
6
Current Future
Offices and
Workstations
Meeting
Space
Support
Space

Flexible Classroom
Foster interdisciplinary collaboration
The Tepper school of business sought to break the mold of business schools by fostering
collaborations within and outside of the business school in an interconnected place.
Current / Future Program Comparison (NSF)
shared
space
current future

Classroom (Architect: Frederick Fisher + Partners)
Embrace experiential learning
To develop the next generation of creative technologists, USC Iovine Young Academy’s home
supports hands-on learning and making in a variety of adaptable spaces.
UX Workshop and Building Vision Statement

Free Address Workplace
Create flexible workplaces
The MIT Sloan School of Management created a free-address workplace for its Executive Education
department so employees could choose where, when, and how to work.
Workstyle Analysis Architect: Stantec

Architect: Lake Flato & KSS
Support hybrid learning
In order to support hybrid learning, the program for the Amy Gutmann Hall includes synchronous
learning classrooms along with teaching labs, active learning classrooms and collaboration spaces.
Amy Gutmann Hall, New Data Science Building, UPenn

Architect: Kieran Timberlake
Enable flexible growth
Forward-looking and customizable, the building's labs are accessible and loft-like, designed to adapt
to shifting research types and encourage exchange among researchers and across disciplines.
Brown University Engineering Research Center

Architect: Ennead & Jones Studio
Connect to industry
In addition to the law college, the BCLS building houses the Ross-Blakley Law Library, and the ASU
Alumni Law Group, the nation’s first non-profit, privately financed teaching law firm.
ASU BEUS Center for Law & Society

Discussion question (8mins):
Which of these strategies might
you use?

HOW can your school or
institution adapt to these
changes?

Issue Polling
Create strategic plan to differentiate and focus
brightspot is working with a top engineering school to develop their strategic plan looking externally
and internally to define their differentiators, areas of focus, and impact.
SWOT Analysis

Market segmentation by persona
Study market to develop academic plan
To create a new MPA degree and certificate programs Claremont Lincoln University and the Lincoln
Institute of Land Policy conducted a market study to understand their learners.
Topics of interest for prospective students

Benchmarking
Benchmark program to provide context
To create Marquette college of business, brightspot benchmarked space per student at peer
institutions then made strategic choices about where to align/exceed/reduce.
Vision Statement Design (Architect: BNIM)

Design (Architect: RAMSA)
Right-size then and forecast space growth
To plan its expansion UVA’s McIntire School of Commerce first right-sized the program for the
current population of students, faculty, and staff – then scaled up for growth.
Right-sizing calculation

Think holistically
University of Pittsburgh’s Sustainability Plan outlines an implementation framework for sustainability
goals, strategies, activities, policies and priorities from facilities to curriculum.
U Pitt Sustainability Framework

Benchmark energy
The interactive Campus Metabolism website at ASU is driven by the university’s commitment to
energy management; providing transparency across all facilities and useful benchmarking data.
ASU Campus Metabolism Digital Platform

Advance sustainability, health, and wellbeing
Using Hillman Hall as a laboratory, a year-long research study quantified the impact of the
building’s innovative features on the well-being of the people who work, learn and visit.
Hillman Hall, Washington University Architect: MRY

Make the case for funding
As part of its 100 year anniversary, UVA’s School of Architecture, developed a capital campaign to
garner support among people connected to the school and its ideas.
Capital Campaign Collateral

Questions? (10mins)
Something
Something
WHY WHAT HOW
Growing enrollment Connect to Community Create Strategic Plan
Career and ROI Focus Grow in Place Develop Academic Plan
Experiential Learning Interdisciplinary Connection Benchmark Program
Industry Connections Experiential Learning Right-Size then Forecast
Hybrid and Blended Learning Flexible Workplace Think Holistically
Remote/Flex/Hybrid Work Hybrid Learning Benchmark Energy
Sustainability Flexible Growth Sustainability, Health, Wellbeing
Connect to Industry Make the Case for Funding

Tradeline three
Something
Something
1. Separate right-
sizing from growth
(and make sure you
really need more
space)
2. Think about spaces
and systems together;
they driven
renovations or
expansions differently
3. Increase
sustainability through
facilities, operational,
and programmatic
changes

Want more insights?
sign up here:
http://bit.ly/bspot_signup

Thank you!
Elliot Felix
Founder | brightspot strategy
Partner | Buro Happold
elliot@brightspotstrategy.com
www.brightspotstrategy.com
Sarah Sachs
Principal | Buro Happold
sarah.sachs@burohappold.com
www.burohappold.com

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Tradeline University Facilities: Higher education trends to consider before expanding or renewing your space