Welcome to Today’s Webinar
August 20, 2020
Creating a More Adaptive
Institution in the Wake of
COVID-19
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
INTRODUCTIONS AND OBJECTIVES
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Panelists
Cedric Howard Lora Strigens Marla Love Rick Straka Shawna Dark
Vice President for
Enrollment &
Student Services
Vice-President for
Planning and
Facilities
Management
Senior Associate
Dean of Students
Diversity and Equity
Vice President of
Finance and
Administration
Chief Academic
Technology Officer
Executive Director
Research, Teaching,
and Learning
SUNY
Fredonia
Marquette
University
Cornell
University
Minnesota State
University, Mankato
University of
California, Berkeley
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Session Objective and Agenda
10 min Introductions and Objectives
10 min Changes brought about by COVID-19
10 min Becoming more adaptive
10 min Challenges for long-term change
10 min Reflections and advice
5 min Wrap up
Objective: Facilitate a conversation about how colleges and universities can
become more adaptive.
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Session Format and Flow
We’ll start with a short
prompt to spark thinking.
We’ll have a quick poll to
take the pulse.
We’ll facilitate an open
discussion.
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
WHY ADAPT?
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
COVID-19 is accelerating changes to higher ed.
A public health crisis, a
financial crisis, and a racial
justice crisis have
accelerated trends that
were already changing
higher education:
Online learning
Remote working
Working and learning
Phygital experiences
Tuition-dependence
Institutional competition
Declining enrollment
Increasing diversitybrightspot whitepaper: Higher Ed After
COVID-19 Peaks and How to Plan for It
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
The conditions on the ground are changing.
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
So are college and university reopening plans.
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
And they will keep changing.
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
This is a marathon, not a sprint.
Higher education has
been defined by its
traditions but will now be
defined by its ability to
change.
Adapting is continuous,
otherwise you will
accumulate “change
debt” that later emerges
as a crisis.
Prescriptive plans are
outdated but vision,
culture, tools, and skills
become critical for
adapting.
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
CHANGES FOR THE LONG-TERM
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Poll 1: COVID-19 Changes
What is the biggest
change brought about
by COVID-19 that
colleges and universities
must respond to?
1. Online learning
2. Remote work
3. Social justice
4. Financial sustainability
5. Health and wellness
6. Technological change
7. Career readiness
8. Other (please put in chat)
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Discussion 1: COVID-19 Changes
What are the changes brought about by
COVID-19 that colleges and universities
must respond to?
Which of these will be short-term and
which will be long-term?
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
BECOMING MORE ADAPTABLE
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Poll 2: Adaptability
What is the most
important way
institutions can become
more adaptable?
1. Update systems for greater resilience
2. Train staff in new skills
3. Create collaborative org structures
4. Provide more shared, flexible,
diverse spaces
5. Co-locate/integrate student services
6. Operate more flexibly
7. Diversify your team
8. Other (please put in chat)
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Discussion 2: Adaptability
How can colleges and universities
best adapt to these changes now and
build the capacity to keep doing so in
the future?
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
BARRIERS TO CHANGE
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Poll 3: Barriers to Adapting
What is the biggest
barrier to becoming a
more adaptive
institution?
1. Financial uncertainty
2. Dealing with immediate
challenges
3. Organizational structures
4. Stakeholder resistance
5. Town/gown relationships
6. Importance of legacy/traditions
7. Backlog of deferred
responsibilities
8. Other (please put in chat)
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Discussion 3: Barriers to Adapting
What might be the biggest
barriers to becoming more
adaptive institutions?
How might they be overcome?
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
REFLECTING ON TODAY
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Discussion 4:
What are the key themes you are
taking away from the conversation?
What advice can you offer for audience
members?
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
FINAL Q&A
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Resources to help you adapt
Connected Campus Whitepaper Adaptive Campus Planner Tool SCUP Pacific Tools and Tactics
SCUP Adaptive Campus Webinar © 2020 brightspot strategy. All Rights Reserved
Thank You!
Upcoming Events
• August 26 | BSA/SCUP Webinar
The Impact of COVID-19 on Campus
Construction
• August 27 | Webinar 1 of 3
Integrated Planning to Build a Thriving
Academic Program Portfolio -
Academic Program Portfolio Planning:
Preparing to Thrive

SCUP Webinar: Creating a More Adaptive Institution in the Wake of COVID-19

  • 1.
    Welcome to Today’sWebinar August 20, 2020 Creating a More Adaptive Institution in the Wake of COVID-19
  • 2.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved INTRODUCTIONS AND OBJECTIVES
  • 3.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Panelists Cedric Howard Lora Strigens Marla Love Rick Straka Shawna Dark Vice President for Enrollment & Student Services Vice-President for Planning and Facilities Management Senior Associate Dean of Students Diversity and Equity Vice President of Finance and Administration Chief Academic Technology Officer Executive Director Research, Teaching, and Learning SUNY Fredonia Marquette University Cornell University Minnesota State University, Mankato University of California, Berkeley
  • 4.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Session Objective and Agenda 10 min Introductions and Objectives 10 min Changes brought about by COVID-19 10 min Becoming more adaptive 10 min Challenges for long-term change 10 min Reflections and advice 5 min Wrap up Objective: Facilitate a conversation about how colleges and universities can become more adaptive.
  • 5.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Session Format and Flow We’ll start with a short prompt to spark thinking. We’ll have a quick poll to take the pulse. We’ll facilitate an open discussion.
  • 6.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved WHY ADAPT?
  • 7.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved COVID-19 is accelerating changes to higher ed. A public health crisis, a financial crisis, and a racial justice crisis have accelerated trends that were already changing higher education: Online learning Remote working Working and learning Phygital experiences Tuition-dependence Institutional competition Declining enrollment Increasing diversitybrightspot whitepaper: Higher Ed After COVID-19 Peaks and How to Plan for It
  • 8.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved The conditions on the ground are changing.
  • 9.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved So are college and university reopening plans.
  • 10.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved And they will keep changing.
  • 11.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved This is a marathon, not a sprint. Higher education has been defined by its traditions but will now be defined by its ability to change. Adapting is continuous, otherwise you will accumulate “change debt” that later emerges as a crisis. Prescriptive plans are outdated but vision, culture, tools, and skills become critical for adapting.
  • 12.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved CHANGES FOR THE LONG-TERM
  • 13.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Poll 1: COVID-19 Changes What is the biggest change brought about by COVID-19 that colleges and universities must respond to? 1. Online learning 2. Remote work 3. Social justice 4. Financial sustainability 5. Health and wellness 6. Technological change 7. Career readiness 8. Other (please put in chat)
  • 14.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Discussion 1: COVID-19 Changes What are the changes brought about by COVID-19 that colleges and universities must respond to? Which of these will be short-term and which will be long-term?
  • 15.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved BECOMING MORE ADAPTABLE
  • 16.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Poll 2: Adaptability What is the most important way institutions can become more adaptable? 1. Update systems for greater resilience 2. Train staff in new skills 3. Create collaborative org structures 4. Provide more shared, flexible, diverse spaces 5. Co-locate/integrate student services 6. Operate more flexibly 7. Diversify your team 8. Other (please put in chat)
  • 17.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Discussion 2: Adaptability How can colleges and universities best adapt to these changes now and build the capacity to keep doing so in the future?
  • 18.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved BARRIERS TO CHANGE
  • 19.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Poll 3: Barriers to Adapting What is the biggest barrier to becoming a more adaptive institution? 1. Financial uncertainty 2. Dealing with immediate challenges 3. Organizational structures 4. Stakeholder resistance 5. Town/gown relationships 6. Importance of legacy/traditions 7. Backlog of deferred responsibilities 8. Other (please put in chat)
  • 20.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Discussion 3: Barriers to Adapting What might be the biggest barriers to becoming more adaptive institutions? How might they be overcome?
  • 21.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved REFLECTING ON TODAY
  • 22.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Discussion 4: What are the key themes you are taking away from the conversation? What advice can you offer for audience members?
  • 23.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved FINAL Q&A
  • 24.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Resources to help you adapt Connected Campus Whitepaper Adaptive Campus Planner Tool SCUP Pacific Tools and Tactics
  • 25.
    SCUP Adaptive CampusWebinar © 2020 brightspot strategy. All Rights Reserved Thank You!
  • 26.
    Upcoming Events • August26 | BSA/SCUP Webinar The Impact of COVID-19 on Campus Construction • August 27 | Webinar 1 of 3 Integrated Planning to Build a Thriving Academic Program Portfolio - Academic Program Portfolio Planning: Preparing to Thrive