This document outlines 5 ways that influencers can help with selling. It discusses listening to key influencer conversations, curating and sharing relevant influencer content, joining conversations, becoming an influencer yourself by developing your own point of view, and measuring engagement rather than just activity. The overall message is that social selling is about removing friction in the buying process and making it easy for prospects to purchase through building relationships and sharing valuable content.

1. #5 ways
INFLUENCERS
HELP YOU SELL
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Traackr: Social Selling + Influence

2. Traackr: Social Selling + Influence
Social
Selling
Delight your prospects rather than
interrupt their daily life with cold calls
to convert them into loyal customers.
Sam Kusinitz, Hubspot
Influencer
Marketing
Identify and build relationships with
influencers to increase visibility
on your products or services.
Ann Handley, Marketing Profs

3. Traackr: Social Selling + Influence
Social
Selling
Influencer
Marketing
Build relationships with your prospects’ influencers
to build your own authority in your category
and make yourself eminently discoverable
when your prospects are ready to buy.

4. #1
LISTEN
IN KEY INFLUENCER
CONVERSATIONS
Traackr: Social Selling + Influence

5. Stay on Top of Key Conversations
with Minimal Time
FUNNEL
To sell socially, you must be a part of conversations
about the trends, challenges, and opportunities your buyers face.
With influencers as your filters to get to content
you are guaranteed to follow the important trends
without getting lost in the noise.
Traackr: Social Selling + Influence

6. #2
CURATE
INFLUENCER CONTENT
NEWS
NEWSplay
Traackr: Social Selling + Influence

7. NEWS
NEWSplay
Share Influencer Content
Relevant to your Community
SHARE
By curating meaningful content from influencers,
you start asserting your subject matter expertise.
The more you hone in on your key influencers,
the easier it will be to share valuable content within
your community of prospective buyers.
Traackr: Social Selling + Influence

8. #3
JOIN
THE CONVERSATION
Traackr: Social Selling + Influence

9. Social Selling + InfluenceTraackr: Social Selling + Influence
Find Serendipitous Moments
to Engage in Key Conversations
CHATS
On social channels your prospects are listening to influencers
to inform their buying decisions.
Engage with influencers and add value
to the conversation. Get on their radar and be noticed
by prospects listening in.

10. #4
BECOME
AN INFLUENCER
idea
Traackr: Social Selling + Influence

11. idea
Traackr: Social Selling + Influence
Develop your Own Point of View
& Raise your Influence
compose
As a sales professional living and breathing your industry,
you have a unique perspective.
Create content that will benefit your customers,
assert your authority, and build up a captive audience
of like-minded prospects.

12. #5
MEASURE
ENGAGEMENT
Traackr: Social Selling + Influence
RETWEET piechart

13. Traackr: Social Selling + Influence
Start Measuring Engagement
Not Just Activity
piechart
Measuring activity – number of cold calls, emails, and demos –
isn’t enough for the modern sales person.
Focus on measuring the results of your efforts
(i.e. engagement by prospects and influencers, lead referrals
by influencers). Keep testing and tuning.

14. And Remember:
The Key to Success in
Social Selling is to Not Sell
but Let People Buy
Success is defined by your ability to remove friction
in the buying process and create an environment
to make it easy for prospects to buy from you.
Traackr: Social Selling + Influence

15. Want to get more out of your social selling?
Learn how to
Incorporate Influencers
into your Social Selling Strategy
with Traackr
GET A DEMO
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