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Practical Social Analytics @ryancoleman This seems relevant to my interests. June 12, 2009
Three Core Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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This isn’t new… “ Since opinion leaders are specialized by groups and type of product, a marketing research should not attempt to find opinion leaders “in general”. Rather he should first look for the various strata among users of the particular product, and then determine the opinion leaders in each stratum.”
 
 
 
 
 
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For Better and For Worse
Hype Cycle
 
Takeaway ,[object Object],[object Object],[object Object],[object Object]
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The Media isn’t the Medium ,[object Object],[object Object],[object Object],[object Object],[object Object]
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And How People Organize Each Other? ,[object Object],[object Object],[object Object],[object Object]
Hierarchy
Networks – Who would  you  target first? Degrees of Trust
Networks and Hierarchies ,[object Object],[object Object]
People are The Medium and Trust is the Currency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Takeaway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
This isn’t 2Unlimited
There are most certainly are limits
Costs
Privacy
 
 
 
 
Social Measurement Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The whole product ,[object Object],[object Object],[object Object]
1. Volumetric ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consider Twitter, For Instance
Tweet Stats…
More Tweetstats
Trends
You can use Google to do a count of mentions…
And you can sort by TIME too!
They can even be derived from YouTube!
There’s all the regular data…
 
Affinity / Sentiment Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guess the Sentiment
Social Graph Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strength of Weak Ties George Penelope Sky Ocean Gertrude Creek
And…there’s homebrew…Week 1
… Week 2
… Week 3
Monetization Measurement ,[object Object],[object Object],[object Object],[object Object]
And Most Monetization Can Be Tracked… Google Analytics*, if set up properly, can be instrumental in measuring  directly attributable  ROI from Social Campaigns *And it’s “free”
That’s Nice
That’s nice, so what? ,[object Object]
Most people start with the Tool ,[object Object],[object Object],[object Object],[object Object]
Grappling with Complexity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Core Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Practical Social Analytics