SlideShare a Scribd company logo

Real Social Media Marketing: Moving From Buzz To Benefits

•Download as PPT, PDF•
•
The Content Advisory
The Content Advisory

Using Social Media to help drive real success for a non-profit is more than just blogging occasionally, setting up the Twitter account and the Facebook group. But, on the other hand, you also don't have to turn your entire Web strategy into a real-time content feed in order to benefit either. Learning how to balance the buzz and benefits is an extraordinarily important challenge for marketing in 2010. Michael and I are looking forward to seeing you all on Saturday. And, we're hopeful that the 90 Day plan included in this deck is helpful for guiding your Social Media Marketing Process,

1 of 32
Real Social Media Marketing – Beyond the buzz and into reality!
#10NTC #SocialMediaReality @Robert_Rose @imagistic [email_address] [email_address] First, let’s connect…..
Trying to reach her? 80 million millennials born 1982+ They’re almost 30!! Shock! They outnumber The Boomer Generation by 20% 70% use social networking sites 73% have a Facebook profile 62% get their news online We Assume You Know This A Game Changer… Source: US Census, Source: Pew Internet And American Life Project 2/3/2010
And… So does your mom… 67% of Boomers visit SM Sites 34% respond to content online 25% are members of social networks Source: Forrester Research 2/20/2009 We Assume You Know This A Game Changer…
87% of executives report using Social Media Apps to interface with customers. 6 out of the 10 top Web sites are social (YouTube, Live.com, Facebook, Hi5, Wikipedia, Orkut). None of these on the list in 2005. If Facebook were a country, it would be the 4 th largest behind China, India and US…. And of course it’s big business… Source: SocialMedia.wikidot.com Source: Datamonitor (6 out of 10 Web sites)
Advertising Traditional Lead Generation Brand Awareness… SEO CRM Social Media is like butter. Alone it’s not very tasty – but it can make all things marketing and communications better… Social Media Marketing Is Not….
It’s where conversations happen. So. The real question is…. Social Media Is Not A Conversation!
AGENDA: The 3’s… - 3 Myths - 3 Case Studies - 3 Months to Success Let’s talk about success…. Most importantly… Let’s talk… After all… this is social media. What’s My Plan…. How Do I Make It Real?
Always… Transparent Inclusive Engaging Sincere Truthful Positive…. MYTH #1: Social Media Is….
Just a conversation…. It can be just as Duplicitous Evil Close-minded Argumentative Stupid Negative… As any other conversation…. REALITY: Social Media Is…
REALITY: Nestle Vs. Greenpeace
There is no one way to do social media marketing. Just as there’s not one way to have a conversation MYTH: Social Media… You’re Doing It Wrong
Reality: There is no “wrong” 119,000 Followers 18,000 Following Generosity: 67% Engagement: 2.7% 130,000 Followers 115,000 Following Generosity: 13% Engagement: 28% Stats: Twitalizer 4/2/10 VS
MYTH: Social Media Replaces Marketing The Constituent Pyramid Outreach Followers Supporters Organizers Leaders Most important shift
You don’t have to be big to get value EHTP: Small non-profit Won first round of Chase Community Giving Small Team – blog, social networks, content & sweat Now 800+ Facebook Fans and growing and $65,000 richer Because of focused social media marketing
You don’t have to have a “transparent” brand Social Media Marketing for Dwight Yoakam Publishing platform – micro-appearances (instead of Tonight Show). Use Social Networks to build a community. To “stay-in-touch” with the fan base Crowdsourcing – material
It doesn’t have to be “all” encompassing Wal-mart uses eleven-moms To just provide a community For moms. Started organically - just Moms talking about products. Wal-mart embraced and Helped them launch…
3 Months – The Plan To Success A. LISTENING… The most important first step in any conversation B. Objective/Goal (Awareness? Donations? Loyalty?) C. Understand Your Customer (Social Graphics – where are they?) D. Your Internal Structure – (Distributed, Central, Coordinated) E. Define Your Process (who listens, who speaks) F. Define Your Roles (social process, community manager) G. Then…. Tools…. H. Rollout…. Measure… Iterate….
Thank you…. Now stay tuned for your regularly scheduled action plan…. The next slides outline your 90 Day Plan for Social Media Marketing
Thank you…. How was This session? #131 Call In Text Online Call 404.939.4909 Enter Code 131 Text 131 to 69866 Visit nten.org/ntc-eval Enter Code 131 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Thanks…. “ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 90 Day Social Media Marketing Implementation Plan
Photo Credits. Maison Bisson http://www.flickr.com/photos/hamed/ http://www.flickr.com/photos/elisamoro/4406457524/ http://www.flickr.com/photos/mvjantzen/3400081793/ http://www.flickr.com/photos/paulobrandao/3073485075/ http://www.flickr.com/photos/maisonbisson/201844037/ http://www.flickr.com/photos/sylvainbourdos/3307647438/ http://www.flickr.com/photos/28326381@N02/3022115992/ http://www.flickr.com/photos/timcummins/220629629/ http://www.flickr.com/photos/imagination_indie/2405244526/ http://www.flickr.com/photos/americanvirus/3393642983/ http://www.flickr.com/photos/sharif/2177051725/sizes/l/

Recommended

Resource mediacommunicationsplanningworkbook
Resource mediacommunicationsplanningworkbookResource mediacommunicationsplanningworkbook
Resource mediacommunicationsplanningworkbookAlyssa Karebarra
 
Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social mediaAppLeap Inc.
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001
Carol Austin
 
Social media dm-news
Social media dm-newsSocial media dm-news
Social media dm-newsTop Decile Inc.
 
Keyhole improve business through social listening course.
Keyhole improve business through social listening course.Keyhole improve business through social listening course.
Keyhole improve business through social listening course.
Kishore Kumar Siripally
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
ifPeople
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social Listening
Jason Cruz
 

Recommended

Resource mediacommunicationsplanningworkbook
Resource mediacommunicationsplanningworkbookResource mediacommunicationsplanningworkbook
Resource mediacommunicationsplanningworkbookAlyssa Karebarra
 
Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social mediaAppLeap Inc.
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001
Carol Austin
 
Social media dm-news
Social media dm-newsSocial media dm-news
Social media dm-newsTop Decile Inc.
 
Keyhole improve business through social listening course.
Keyhole improve business through social listening course.Keyhole improve business through social listening course.
Keyhole improve business through social listening course.
Kishore Kumar Siripally
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
ifPeople
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social Listening
Jason Cruz
 
Social Listening to Influence Customers
Social Listening to Influence CustomersSocial Listening to Influence Customers
Social Listening to Influence Customers
powersla
 
ARE WE THERE YET?
ARE WE THERE YET?ARE WE THERE YET?
ARE WE THERE YET?
Mặt Trời
 
Santa cruz
Santa cruzSanta cruz
Santa cruzDan Cohen
 
Alameda County Public Health - Social Media Convos
Alameda County Public Health - Social Media ConvosAlameda County Public Health - Social Media Convos
Alameda County Public Health - Social Media Convos
Dan Cohen
 
Social Media Strategy Certification
Social Media Strategy CertificationSocial Media Strategy Certification
Social Media Strategy CertificationVivastream
 
Comm. Foundation of San Benito - Quick Steps to comm planning
Comm. Foundation of San Benito - Quick Steps to comm planningComm. Foundation of San Benito - Quick Steps to comm planning
Comm. Foundation of San Benito - Quick Steps to comm planning
Dan Cohen
 
Practical Social Analytics
Practical Social AnalyticsPractical Social Analytics
Practical Social Analytics
Social Innovation Generation
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small BusinessThinktank Social
 
Create a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring BudgetCreate a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring Budget
Michelle Killebrew
 
Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)plutoone TestTwo
 
Don't Wing It With Social Media
Don't Wing It With Social MediaDon't Wing It With Social Media
Don't Wing It With Social Media
Bloomerang
 
The Social Strategy Map
The Social Strategy MapThe Social Strategy Map
The Social Strategy MapCrushIQ
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
Run2LIVE, Inc.
 
CALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and EvaluationCALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and Evaluation
Center for Public Health Practice & Leadership at UC Berkeley
 
CALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications PlanCALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications Plan
Center for Public Health Practice & Leadership at UC Berkeley
 
Basic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookBasic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification Playbook
Martin Walsh
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
Gregory Heller
 
Supercharge Your Event Marketing with Twitter
Supercharge Your Event Marketing with TwitterSupercharge Your Event Marketing with Twitter
Supercharge Your Event Marketing with TwitterSafe Rise
 
Pa685 m4 ppt_alternate
Pa685 m4 ppt_alternatePa685 m4 ppt_alternate
Pa685 m4 ppt_alternate
toddkedwardsPearson
 
Social web implementation plan
Social web implementation planSocial web implementation plan
Social web implementation plan
The Content Advisory
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Symbio Agency Ltd
 
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin GurneySocial media communications strategy by Robin Gurney
Social media communications strategy by Robin Gurney
Altex Marketing OÜ
 

More Related Content

What's hot

Social Listening to Influence Customers
Social Listening to Influence CustomersSocial Listening to Influence Customers
Social Listening to Influence Customers
powersla
 
ARE WE THERE YET?
ARE WE THERE YET?ARE WE THERE YET?
ARE WE THERE YET?
Mặt Trời
 
Alameda County Public Health - Social Media Convos
Alameda County Public Health - Social Media ConvosAlameda County Public Health - Social Media Convos
Alameda County Public Health - Social Media Convos
Dan Cohen
 
Social Media Strategy Certification
Social Media Strategy CertificationSocial Media Strategy Certification
Social Media Strategy CertificationVivastream
 
Comm. Foundation of San Benito - Quick Steps to comm planning
Comm. Foundation of San Benito - Quick Steps to comm planningComm. Foundation of San Benito - Quick Steps to comm planning
Comm. Foundation of San Benito - Quick Steps to comm planning
Dan Cohen
 
Practical Social Analytics
Practical Social AnalyticsPractical Social Analytics
Practical Social Analytics
Social Innovation Generation
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small BusinessThinktank Social
 
Create a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring BudgetCreate a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring Budget
Michelle Killebrew
 
Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)plutoone TestTwo
 
Don't Wing It With Social Media
Don't Wing It With Social MediaDon't Wing It With Social Media
Don't Wing It With Social Media
Bloomerang
 
The Social Strategy Map
The Social Strategy MapThe Social Strategy Map
The Social Strategy MapCrushIQ
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
Run2LIVE, Inc.
 
CALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and EvaluationCALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and Evaluation
Center for Public Health Practice & Leadership at UC Berkeley
 
CALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications PlanCALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications Plan
Center for Public Health Practice & Leadership at UC Berkeley
 
Basic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookBasic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification Playbook
Martin Walsh
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
Gregory Heller
 
Supercharge Your Event Marketing with Twitter
Supercharge Your Event Marketing with TwitterSupercharge Your Event Marketing with Twitter
Supercharge Your Event Marketing with TwitterSafe Rise
 

What's hot (19)

Social Listening to Influence Customers
Social Listening to Influence CustomersSocial Listening to Influence Customers
Social Listening to Influence Customers
 
ARE WE THERE YET?
ARE WE THERE YET?ARE WE THERE YET?
ARE WE THERE YET?
 
Santa cruz
Santa cruzSanta cruz
Santa cruz
 
Alameda County Public Health - Social Media Convos
Alameda County Public Health - Social Media ConvosAlameda County Public Health - Social Media Convos
Alameda County Public Health - Social Media Convos
 
Social Media Strategy Certification
Social Media Strategy CertificationSocial Media Strategy Certification
Social Media Strategy Certification
 
Comm. Foundation of San Benito - Quick Steps to comm planning
Comm. Foundation of San Benito - Quick Steps to comm planningComm. Foundation of San Benito - Quick Steps to comm planning
Comm. Foundation of San Benito - Quick Steps to comm planning
 
Practical Social Analytics
Practical Social AnalyticsPractical Social Analytics
Practical Social Analytics
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 
Create a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring BudgetCreate a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring Budget
 
Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)Sbs v4-130305232717-phpapp01 (1)
Sbs v4-130305232717-phpapp01 (1)
 
Don't Wing It With Social Media
Don't Wing It With Social MediaDon't Wing It With Social Media
Don't Wing It With Social Media
 
The Social Strategy Map
The Social Strategy MapThe Social Strategy Map
The Social Strategy Map
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
 
CALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and EvaluationCALPACT New Media Webinar: Social Media Measurement and Evaluation
CALPACT New Media Webinar: Social Media Measurement and Evaluation
 
CALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications PlanCALPACT New Media Webinar: Building a Social Media Communications Plan
CALPACT New Media Webinar: Building a Social Media Communications Plan
 
Basic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookBasic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification Playbook
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
 
Supercharge Your Event Marketing with Twitter
Supercharge Your Event Marketing with TwitterSupercharge Your Event Marketing with Twitter
Supercharge Your Event Marketing with Twitter
 
Pa685 m4 ppt_alternate
Pa685 m4 ppt_alternatePa685 m4 ppt_alternate
Pa685 m4 ppt_alternate
 

Similar to Real Social Media Marketing: Moving From Buzz To Benefits

Social web implementation plan
Social web implementation planSocial web implementation plan
Social web implementation plan
The Content Advisory
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Symbio Agency Ltd
 
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin GurneySocial media communications strategy by Robin Gurney
Social media communications strategy by Robin Gurney
Altex Marketing OÜ
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communicationsMedia Manoeuvres
 
Webinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsWebinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporations
Society3
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe Corporation
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Evgeny Tsarkov
 
How to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septHow to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days sept
Bob Barker
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
Scott Schablow
 
Social media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategySocial media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategyAdam Acar
 
Social Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoSocial Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu Flamingo
Aaron Musoke .S.
 
Your Customer's Journey in the Social Era
Your Customer's Journey in the Social EraYour Customer's Journey in the Social Era
Your Customer's Journey in the Social Era
Tara Hunt
 
Arp conference
Arp conferenceArp conference
Arp conferenceSocialB
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Carla Hale
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
guest82a035
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
guest82a035
 
PRCG 2011 - Charleston, SC
PRCG 2011 - Charleston, SCPRCG 2011 - Charleston, SC
PRCG 2011 - Charleston, SC
Olivier Blanchard
 
Olivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentationOlivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentation
Julie Dennehy
 
Social media networking allstate insurance
Social media networking allstate insuranceSocial media networking allstate insurance
Social media networking allstate insurance
Chris Hamby
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
TWFHK
 

Similar to Real Social Media Marketing: Moving From Buzz To Benefits (20)

Social web implementation plan
Social web implementation planSocial web implementation plan
Social web implementation plan
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin GurneySocial media communications strategy by Robin Gurney
Social media communications strategy by Robin Gurney
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communications
 
Webinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsWebinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporations
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
 
How to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septHow to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days sept
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Social media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategySocial media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategy
 
Social Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoSocial Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu Flamingo
 
Your Customer's Journey in the Social Era
Your Customer's Journey in the Social EraYour Customer's Journey in the Social Era
Your Customer's Journey in the Social Era
 
Arp conference
Arp conferenceArp conference
Arp conference
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
 
PRCG 2011 - Charleston, SC
PRCG 2011 - Charleston, SCPRCG 2011 - Charleston, SC
PRCG 2011 - Charleston, SC
 
Olivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentationOlivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentation
 
Social media networking allstate insurance
Social media networking allstate insuranceSocial media networking allstate insurance
Social media networking allstate insurance
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
 

More from The Content Advisory

Content Tech 2018 Presentation
Content Tech 2018 PresentationContent Tech 2018 Presentation
Content Tech 2018 Presentation
The Content Advisory
 
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...
The Content Advisory
 
Wisdom Workers & The Digital Transformation
Wisdom Workers & The Digital TransformationWisdom Workers & The Digital Transformation
Wisdom Workers & The Digital Transformation
The Content Advisory
 
The Content Advisory - November 2016
The Content Advisory - November 2016The Content Advisory - November 2016
The Content Advisory - November 2016
The Content Advisory
 
Content Marketing - A New Origin Story
Content Marketing - A New Origin StoryContent Marketing - A New Origin Story
Content Marketing - A New Origin Story
The Content Advisory
 
The Great Content Marketing Reboot
The Great Content Marketing RebootThe Great Content Marketing Reboot
The Great Content Marketing Reboot
The Content Advisory
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
The Content Advisory
 
Experiences: The 7th Era Of Marketing
Experiences: The 7th Era Of MarketingExperiences: The 7th Era Of Marketing
Experiences: The 7th Era Of Marketing
The Content Advisory
 
Believe In Story - The Power of Content Creation Management
Believe In Story - The Power of Content Creation ManagementBelieve In Story - The Power of Content Creation Management
Believe In Story - The Power of Content Creation Management
The Content Advisory
 
Evolving Beyond Analytics - Getting To Meaningful Measurement
Evolving Beyond Analytics - Getting To Meaningful MeasurementEvolving Beyond Analytics - Getting To Meaningful Measurement
Evolving Beyond Analytics - Getting To Meaningful Measurement
The Content Advisory
 
Customers, Content & Experiences - Beyond Random Acts Of Technology
Customers, Content & Experiences - Beyond Random Acts Of TechnologyCustomers, Content & Experiences - Beyond Random Acts Of Technology
Customers, Content & Experiences - Beyond Random Acts Of Technology
The Content Advisory
 
The Power OF Story - 4 Archetypes For Content Creation Strategies
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Power OF Story - 4 Archetypes For Content Creation Strategies
The Power OF Story - 4 Archetypes For Content Creation Strategies
The Content Advisory
 
The Content Marketing Imperative
The Content Marketing ImperativeThe Content Marketing Imperative
The Content Marketing Imperative
The Content Advisory
 
Content Context & Chaos
Content Context & ChaosContent Context & Chaos
Content Context & Chaos
The Content Advisory
 
Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...
Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...
Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...
The Content Advisory
 
Content Marketing - Taking The First Beautiful Steps
Content Marketing - Taking The First Beautiful StepsContent Marketing - Taking The First Beautiful Steps
Content Marketing - Taking The First Beautiful Steps
The Content Advisory
 
Content Marketing - Building The Practice Perfect
Content Marketing - Building The Practice PerfectContent Marketing - Building The Practice Perfect
Content Marketing - Building The Practice Perfect
The Content Advisory
 
Storymapping Template
Storymapping TemplateStorymapping Template
Storymapping Template
The Content Advisory
 
I Want Control Of My Mobile Content And I Want It Now
I Want Control Of My Mobile Content And I Want It NowI Want Control Of My Mobile Content And I Want It Now
I Want Control Of My Mobile Content And I Want It Now
The Content Advisory
 

More from The Content Advisory (20)

Content Tech 2018 Presentation
Content Tech 2018 PresentationContent Tech 2018 Presentation
Content Tech 2018 Presentation
 
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...
 
Wisdom Workers & The Digital Transformation
Wisdom Workers & The Digital TransformationWisdom Workers & The Digital Transformation
Wisdom Workers & The Digital Transformation
 
The Content Advisory - November 2016
The Content Advisory - November 2016The Content Advisory - November 2016
The Content Advisory - November 2016
 
Content Marketing - A New Origin Story
Content Marketing - A New Origin StoryContent Marketing - A New Origin Story
Content Marketing - A New Origin Story
 
The Great Content Marketing Reboot
The Great Content Marketing RebootThe Great Content Marketing Reboot
The Great Content Marketing Reboot
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
Experiences: The 7th Era Of Marketing
Experiences: The 7th Era Of MarketingExperiences: The 7th Era Of Marketing
Experiences: The 7th Era Of Marketing
 
Believe In Story - The Power of Content Creation Management
Believe In Story - The Power of Content Creation ManagementBelieve In Story - The Power of Content Creation Management
Believe In Story - The Power of Content Creation Management
 
Evolving Beyond Analytics - Getting To Meaningful Measurement
Evolving Beyond Analytics - Getting To Meaningful MeasurementEvolving Beyond Analytics - Getting To Meaningful Measurement
Evolving Beyond Analytics - Getting To Meaningful Measurement
 
Customers, Content & Experiences - Beyond Random Acts Of Technology
Customers, Content & Experiences - Beyond Random Acts Of TechnologyCustomers, Content & Experiences - Beyond Random Acts Of Technology
Customers, Content & Experiences - Beyond Random Acts Of Technology
 
The Power OF Story - 4 Archetypes For Content Creation Strategies
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Power OF Story - 4 Archetypes For Content Creation Strategies
The Power OF Story - 4 Archetypes For Content Creation Strategies
 
The Content Marketing Imperative
The Content Marketing ImperativeThe Content Marketing Imperative
The Content Marketing Imperative
 
Content Context & Chaos
Content Context & ChaosContent Context & Chaos
Content Context & Chaos
 
Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...
Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...
Context, Chaos & Change - Why Content Strategy Is So Important For Content Ma...
 
Content Marketing - Taking The First Beautiful Steps
Content Marketing - Taking The First Beautiful StepsContent Marketing - Taking The First Beautiful Steps
Content Marketing - Taking The First Beautiful Steps
 
B2B Brand Storytelling
B2B Brand StorytellingB2B Brand Storytelling
B2B Brand Storytelling
 
Content Marketing - Building The Practice Perfect
Content Marketing - Building The Practice PerfectContent Marketing - Building The Practice Perfect
Content Marketing - Building The Practice Perfect
 
Storymapping Template
Storymapping TemplateStorymapping Template
Storymapping Template
 
I Want Control Of My Mobile Content And I Want It Now
I Want Control Of My Mobile Content And I Want It NowI Want Control Of My Mobile Content And I Want It Now
I Want Control Of My Mobile Content And I Want It Now
 

Recently uploaded

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 

Recently uploaded (20)

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 

Real Social Media Marketing: Moving From Buzz To Benefits

  • 1. Real Social Media Marketing – Beyond the buzz and into reality!
  • 2. #10NTC #SocialMediaReality @Robert_Rose @imagistic [email_address] [email_address] First, let’s connect…..
  • 3. Trying to reach her? 80 million millennials born 1982+ They’re almost 30!! Shock! They outnumber The Boomer Generation by 20% 70% use social networking sites 73% have a Facebook profile 62% get their news online We Assume You Know This A Game Changer… Source: US Census, Source: Pew Internet And American Life Project 2/3/2010
  • 4. And… So does your mom… 67% of Boomers visit SM Sites 34% respond to content online 25% are members of social networks Source: Forrester Research 2/20/2009 We Assume You Know This A Game Changer…
  • 5. 87% of executives report using Social Media Apps to interface with customers. 6 out of the 10 top Web sites are social (YouTube, Live.com, Facebook, Hi5, Wikipedia, Orkut). None of these on the list in 2005. If Facebook were a country, it would be the 4 th largest behind China, India and US…. And of course it’s big business… Source: SocialMedia.wikidot.com Source: Datamonitor (6 out of 10 Web sites)
  • 6. Advertising Traditional Lead Generation Brand Awareness… SEO CRM Social Media is like butter. Alone it’s not very tasty – but it can make all things marketing and communications better… Social Media Marketing Is Not….
  • 7. It’s where conversations happen. So. The real question is…. Social Media Is Not A Conversation!
  • 8. AGENDA: The 3’s… - 3 Myths - 3 Case Studies - 3 Months to Success Let’s talk about success…. Most importantly… Let’s talk… After all… this is social media. What’s My Plan…. How Do I Make It Real?
  • 9. Always… Transparent Inclusive Engaging Sincere Truthful Positive…. MYTH #1: Social Media Is….
  • 10. Just a conversation…. It can be just as Duplicitous Evil Close-minded Argumentative Stupid Negative… As any other conversation…. REALITY: Social Media Is…
  • 11. REALITY: Nestle Vs. Greenpeace
  • 12. There is no one way to do social media marketing. Just as there’s not one way to have a conversation MYTH: Social Media… You’re Doing It Wrong
  • 13. Reality: There is no “wrong” 119,000 Followers 18,000 Following Generosity: 67% Engagement: 2.7% 130,000 Followers 115,000 Following Generosity: 13% Engagement: 28% Stats: Twitalizer 4/2/10 VS
  • 14. MYTH: Social Media Replaces Marketing The Constituent Pyramid Outreach Followers Supporters Organizers Leaders Most important shift
  • 15. You don’t have to be big to get value EHTP: Small non-profit Won first round of Chase Community Giving Small Team – blog, social networks, content & sweat Now 800+ Facebook Fans and growing and $65,000 richer Because of focused social media marketing
  • 16. You don’t have to have a “transparent” brand Social Media Marketing for Dwight Yoakam Publishing platform – micro-appearances (instead of Tonight Show). Use Social Networks to build a community. To “stay-in-touch” with the fan base Crowdsourcing – material
  • 17. It doesn’t have to be “all” encompassing Wal-mart uses eleven-moms To just provide a community For moms. Started organically - just Moms talking about products. Wal-mart embraced and Helped them launch…
  • 18. 3 Months – The Plan To Success A. LISTENING… The most important first step in any conversation B. Objective/Goal (Awareness? Donations? Loyalty?) C. Understand Your Customer (Social Graphics – where are they?) D. Your Internal Structure – (Distributed, Central, Coordinated) E. Define Your Process (who listens, who speaks) F. Define Your Roles (social process, community manager) G. Then…. Tools…. H. Rollout…. Measure… Iterate….
  • 19. Thank you…. Now stay tuned for your regularly scheduled action plan…. The next slides outline your 90 Day Plan for Social Media Marketing
  • 20. Thank you…. How was This session? #131 Call In Text Online Call 404.939.4909 Enter Code 131 Text 131 to 69866 Visit nten.org/ntc-eval Enter Code 131 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Photo Credits. Maison Bisson http://www.flickr.com/photos/hamed/ http://www.flickr.com/photos/elisamoro/4406457524/ http://www.flickr.com/photos/mvjantzen/3400081793/ http://www.flickr.com/photos/paulobrandao/3073485075/ http://www.flickr.com/photos/maisonbisson/201844037/ http://www.flickr.com/photos/sylvainbourdos/3307647438/ http://www.flickr.com/photos/28326381@N02/3022115992/ http://www.flickr.com/photos/timcummins/220629629/ http://www.flickr.com/photos/imagination_indie/2405244526/ http://www.flickr.com/photos/americanvirus/3393642983/ http://www.flickr.com/photos/sharif/2177051725/sizes/l/

Editor's Notes

  1. Thanks so much….
  2. Using a complete set of data that the Clickstream can provide – and using it in concert with other data that we’re storing – is the true way to start to get beyond page level, aggregate – security camera like views of our customers… We can better understand the WHO, the WHY and most importantly the complete view of our customers AFTER they buy something from us… Thank you so much for your time and attention – and I do hope this was helpful for you…