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PunchTab
Overview



  CONFIDENTIAL   1
The Company
Founded in January of 2011, we've created an easy-to-deploy
incentives & engagement solution
Rapid growth
   
       Reach 15MM consumers monthly
   
       Over 9000 active sites run their loyalty programs using PunchTab
   
       Run 500-1000 giveaways every month

Leadership team with proven success
   
       Co-founded YouSendIt, large file delivery company
   
       Backed by prominent investors ($5.2M raised)
       
           Mohr Davidow Ventures, Crunch Fund
       
           Social+Capital Partnership
       
           Kosmix Ventures




                                           CONFIDENTIAL                   2
The PunchTab Solution

An incentives and engagement platform for web, social and mobile




                                                                   3
Seasonal Campaigns & Product Launches

     • Drive social amplification of existing
       campaigns


     • Mobilize fans, followers, customers to
       drive awareness and traffic


     • Incentivize cross-channel engagement



                                                4
Mobilizing Arby’s Facebook Fans




                                  5
Cross-channel success
                                            Results:
                                            •40K+ entrants took over 300K actions
                                            •Over 50K social actions
                                            •20K new email sign-ups and 25%
                                            increase in followers
                                            •5X reach, 4X engagement and 10X fan
                                            acquisition on Facebook


                                            Behavior of Participants:
                                            •30% of entrants were driven by referrals
                                            •8K Instagram uploads, 4K check-ins and
                                            15K tweets
                                            •22K watched commercial and 12K shared
                                            video
Giveaway drove activity on their website,   •Average participant took 7 actions overall
Facebook page, other social channels and
in-store traffic.

Get the case study: http://bit.ly/NVPiGi


                                                                                  6
eBay Launches New Property




                             7
eBay Drives Awareness &Engagement
                       Results (Over 2 Week Period):
                       •192K actions taken
                       •Average person took 37 actions
                       •Average person viewed 34 pages and took
                       4 social actions
                       •Drove 76% of traffic
                       •Drove over 5M impressions on Twitter




Get the case study:
http://bit.ly/LmvkTm
                                                            8
Flexible Giveaway Solution
• Out-of-the-box giveaway and sweepstakes solutions
   •   Custom look and feel
   •   Pick from 20+ actions to reward
   •   Grand prize giveaway and/or redeem points for reward
• Or customize your own experience
   •   You design your own experience
• Per campaign fee based on requirements
• Runs on any platform
   •   Website/blog, Facebook, mobile
• Complete analytics and reporting

                                                              9
Build and Foster User Community

      • Increase reach and social amplification



      • Build and engage a base of Ambassadors



      • Increase WOM potential, leverage
        enthusiastic customers

                                                  10
Run a loyalty program on your website,
blog or Facebook page
Increase fans, followers and drive social
buzz
Capture additional information and encourage
WOM by rewarding referrals
Encourage repeat visits
Increase reach, engagement & influence
Use rewards to drive product sampling,
purchases, brand engagement and more
Build Loyalty on Facebook




             •Increase daily and ongoing engagement
             •Grow your social presence
             •Increase connections on all channels




                                                 17
…and much, much more
Reward over 20+ actions designed to drive traffic, engagement &
  sales




Use your loyalty program to incentivize key actions that will give product
  launches and campaigns a boost
The Numbers Speak Volumes

                 Loyalty members…

…share 1200X MORE
…comment/contribute to the conversation 200X as much
…visit 11X more often
…consume 16X the content

             as non-loyalty members


                        CONFIDENTIAL               19
Customizable Loyalty Solution

• Out-of-the-box loyalty program
   •   Custom look and feel
   •   Pick from 20+ actions to reward
   •   Custom catalog and automated redemption process
   •   Leverage PunchTab partners for fulfillment
• Runs on any platform
   •   Website/blog, Facebook, mobile
• Complete analytics and reporting
• Monthly subscription fee


                                                         20
Measuring Engagement with CRUSH




                                  21
Engaging with PunchTab
• PunchTab will work with you to define the right
  strategy and approach for your client
   •   We’ll share best practices based on what we’ve learned across the
       thousands of clients we work with

• PunchTab provides design and creative specs. YOU
  control and manage the design process
   •   We can assist with design when needed

• We’ll assist with implementation of your design and
  provide ongoing reporting and optimization




                                                                           22
Thank you!

  Angela Sanfilippo
angela@punchtab.com
   408-406-6991



                      23
Appendix




           24
Reward Users to Drive the Right Behaviors
Connecting                                      Driving Traffic
•Becoming a Fan                                 •Visiting your site every day
•Following You                                  •Sharing pages/content: Tweet, +1, Like,
•Signing Up for Email                           Recommend
•Signing-up for something* (creating an
account)

                                                Referring Friends
                                                •Friends who click (drives traffic)
Engaging                                        •Friends who join (drives sign-ups)
•Visiting your site every day                   •Friends who buy (convert)
•Commenting, answering, replying
•Viewing a page, searching your site or
downloading a file/document
•Completing Polls and Surveys                   Purchasing
•Watch and Sharing Video                        •Use early earning and lifetime earning opportunities
•Tweeting and RT from Twitter                   to drive enough points to encourage conversion to
•Foursquare Check-ins                           $off purchase of x or more
•Uploading Photos to Instagram                  •Reward purchases with discounts on future orders
•Pinning
•Clicking or viewing something

                                          CONFIDENTIAL                                          25
ToyFair 2012
Toy Industry Association Annual Conference
Company Profile:
The Toy Fair Industry Association (TIA) hosts its annual conference for over 25,000
                 toy manufacturers and buyers across North America.
Goal:
TIA wanted to increase engagement
                  at the show, drive
                  buzz on social
channels and drive awareness and
                  engagement of
Approach:         their blog.
TIA and PunchTab partnered to
                  provide an
                  interactive
                  game called
                  Play Happens
                  that rewarded
                  attendees for
                  checking in to
                  special
                  locations,
                  social sharing
                  and visiting                                                        26
ToyFair 2012
Toy Industry Association Annual Conference

                             Results:
                             •Doubled traffic to the blog
                             •Increased Facebook fans 138%
                             •Increased reach on Facebook 1000%
                             and engagement 156%
                             •Reached 2.5 million people and
                             generated 6M impressions on Twitter
                             alone


                             Behavior of Participants:
                             •20% took offline actions (check-ins)
                             and checked in an average of 10 times
                             •Average participant took 5 actions
                             overall




                                                                27

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PunchTab Incentives and Engagement Platform Overview

  • 2. The Company Founded in January of 2011, we've created an easy-to-deploy incentives & engagement solution Rapid growth  Reach 15MM consumers monthly  Over 9000 active sites run their loyalty programs using PunchTab  Run 500-1000 giveaways every month Leadership team with proven success  Co-founded YouSendIt, large file delivery company  Backed by prominent investors ($5.2M raised)  Mohr Davidow Ventures, Crunch Fund  Social+Capital Partnership  Kosmix Ventures CONFIDENTIAL 2
  • 3. The PunchTab Solution An incentives and engagement platform for web, social and mobile 3
  • 4. Seasonal Campaigns & Product Launches • Drive social amplification of existing campaigns • Mobilize fans, followers, customers to drive awareness and traffic • Incentivize cross-channel engagement 4
  • 6. Cross-channel success Results: •40K+ entrants took over 300K actions •Over 50K social actions •20K new email sign-ups and 25% increase in followers •5X reach, 4X engagement and 10X fan acquisition on Facebook Behavior of Participants: •30% of entrants were driven by referrals •8K Instagram uploads, 4K check-ins and 15K tweets •22K watched commercial and 12K shared video Giveaway drove activity on their website, •Average participant took 7 actions overall Facebook page, other social channels and in-store traffic. Get the case study: http://bit.ly/NVPiGi 6
  • 7. eBay Launches New Property 7
  • 8. eBay Drives Awareness &Engagement Results (Over 2 Week Period): •192K actions taken •Average person took 37 actions •Average person viewed 34 pages and took 4 social actions •Drove 76% of traffic •Drove over 5M impressions on Twitter Get the case study: http://bit.ly/LmvkTm 8
  • 9. Flexible Giveaway Solution • Out-of-the-box giveaway and sweepstakes solutions • Custom look and feel • Pick from 20+ actions to reward • Grand prize giveaway and/or redeem points for reward • Or customize your own experience • You design your own experience • Per campaign fee based on requirements • Runs on any platform • Website/blog, Facebook, mobile • Complete analytics and reporting 9
  • 10. Build and Foster User Community • Increase reach and social amplification • Build and engage a base of Ambassadors • Increase WOM potential, leverage enthusiastic customers 10
  • 11. Run a loyalty program on your website, blog or Facebook page
  • 12. Increase fans, followers and drive social buzz
  • 13. Capture additional information and encourage WOM by rewarding referrals
  • 16. Use rewards to drive product sampling, purchases, brand engagement and more
  • 17. Build Loyalty on Facebook •Increase daily and ongoing engagement •Grow your social presence •Increase connections on all channels 17
  • 18. …and much, much more Reward over 20+ actions designed to drive traffic, engagement & sales Use your loyalty program to incentivize key actions that will give product launches and campaigns a boost
  • 19. The Numbers Speak Volumes Loyalty members… …share 1200X MORE …comment/contribute to the conversation 200X as much …visit 11X more often …consume 16X the content as non-loyalty members CONFIDENTIAL 19
  • 20. Customizable Loyalty Solution • Out-of-the-box loyalty program • Custom look and feel • Pick from 20+ actions to reward • Custom catalog and automated redemption process • Leverage PunchTab partners for fulfillment • Runs on any platform • Website/blog, Facebook, mobile • Complete analytics and reporting • Monthly subscription fee 20
  • 22. Engaging with PunchTab • PunchTab will work with you to define the right strategy and approach for your client • We’ll share best practices based on what we’ve learned across the thousands of clients we work with • PunchTab provides design and creative specs. YOU control and manage the design process • We can assist with design when needed • We’ll assist with implementation of your design and provide ongoing reporting and optimization 22
  • 23. Thank you! Angela Sanfilippo angela@punchtab.com 408-406-6991 23
  • 24. Appendix 24
  • 25. Reward Users to Drive the Right Behaviors Connecting Driving Traffic •Becoming a Fan •Visiting your site every day •Following You •Sharing pages/content: Tweet, +1, Like, •Signing Up for Email Recommend •Signing-up for something* (creating an account) Referring Friends •Friends who click (drives traffic) Engaging •Friends who join (drives sign-ups) •Visiting your site every day •Friends who buy (convert) •Commenting, answering, replying •Viewing a page, searching your site or downloading a file/document •Completing Polls and Surveys Purchasing •Watch and Sharing Video •Use early earning and lifetime earning opportunities •Tweeting and RT from Twitter to drive enough points to encourage conversion to •Foursquare Check-ins $off purchase of x or more •Uploading Photos to Instagram •Reward purchases with discounts on future orders •Pinning •Clicking or viewing something CONFIDENTIAL 25
  • 26. ToyFair 2012 Toy Industry Association Annual Conference Company Profile: The Toy Fair Industry Association (TIA) hosts its annual conference for over 25,000 toy manufacturers and buyers across North America. Goal: TIA wanted to increase engagement at the show, drive buzz on social channels and drive awareness and engagement of Approach: their blog. TIA and PunchTab partnered to provide an interactive game called Play Happens that rewarded attendees for checking in to special locations, social sharing and visiting 26
  • 27. ToyFair 2012 Toy Industry Association Annual Conference Results: •Doubled traffic to the blog •Increased Facebook fans 138% •Increased reach on Facebook 1000% and engagement 156% •Reached 2.5 million people and generated 6M impressions on Twitter alone Behavior of Participants: •20% took offline actions (check-ins) and checked in an average of 10 times •Average participant took 5 actions overall 27

Editor's Notes

  1. Increase reach and social amplification Reward customers for becoming a fans, followers and signing up for email Reward visits, page views and social sharing (Facebook, Twitter, Pinterest) Build a base of Ambassadors that become influential in their own right, and allow the brand to align with those users Loyalty platform allows brands to identify and track your most loyal customers while deepening their engagement with the your brand Drive WOM potential for the brand online and on social Incentivizing social actions and referrals provides brands with the ability to harness the social networks and extended influence of loyal customers
  2. Increase engagement: Daily visits, Add to Timeline, Instagram uploads Drive your social presence: Timeline feature exposes fan activity to their social network Inviting friends on Twitter and Facebook increases social recommendations and reach Rewarding Tweets and RT’s will increase the reach of your Tweets and overall Twitter activity Increase connections on all channels: Followers, Phone Numbers (SMS), Email, FourSquare and Instagram
  3. http://feedback.punchtab.com/knowledgebase/articles/44135-js-sdk-code-for-rewarding-various-functions