What is Traackr?

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Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.

Business News & Politics

Traackr
June 2013
Explore Traackr
The Influencer
Marketing
Platform
@Traackr
Traackr
Quick Intro
to Traackr:
The Leading
Influencer
Marketing
Platform

Traackr
Traackr is an
end-to-end solution for
planning, implementing
& measuring influencer
marketing activities.

Traackr
Influencer marketing is:
_ identifying
_ researching
_ engaging
_ supporting
... the people who impact you.

Traackr
It’s not new. But it is
different.
_ Who is influential?
_ Where are the influencers?
_ Who owns the relationships with
influencers?

Traackr
You need to create
relationships with people
who impact your business.

Traackr
...but building & nurturing
relationships with the right
influencers is a challenge.
Who?
How?
Proof?
Marketer

Traackr
3 biggest challenges for
influencer marketers
Who are
they?
What do
you do with
them?
Is it
working?

Traackr
Nurture & activate
relationships

Traackr
Everything you need to build,
manage & measure your
influencer projects.
Discover Learn Engage Report

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Original webinar: http://offers.hubspot.com/social-media-audit In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits. Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles. Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers. What you'll learn: How to conduct a social media audit How to optimize for lead-gen from an audit Strategies for increasing followers from an audit

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Eastwick was on the ground for this year's Web Summit in Dublin, Ireland. With a fantastic line up of speakers across 21 summits, we reviewed speaker lists of those most relevant to our business and analyzed speakers against the social influence of others in their respective summits. Inside you'll find our ranking of most socially influential speakers from the Enterprise, Marketing, Content, HeathTech, and Data summits.

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Social media is about connecting with your audience and engaging with them The marketing approach is to listen first then interact. Its not a marketing environment to push ideas If you try to control it you will not succeed. Be open and transparent. The worst mistake is to try to hide something online. If there is bad feedback address it try to make it right. Listen to what your customers want, that feedback is important. Don’t be only about marketing be human and a person. Web 2.0 is a two way conversation, you have to accept that fact.

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Meausuring online influence is complicated - there is no magic number to determine it. Companies usually approach influence measurement by simplifying the problem and making it one-dimensional but it's all contextual and has multiple dimensions. Limiting the scope limits the insights. So what is the right way to approach measuring online influence? This presentation lays out five rules to follow.

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Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers. This framework shows how content marketing and influencer strategy can together generate results.

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86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in the business of solving obsolete problems… - See more at: http://visual.ly/why-invest-influencer-marketing#sthash.P4Nnqcju.dpuf

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What is Traackr?

1. Traackr June 2013 Explore Traackr The Influencer Marketing Platform @Traackr Traackr Quick Intro to Traackr: The Leading Influencer Marketing Platform

2. Traackr Traackr is an end-to-end solution for planning, implementing & measuring influencer marketing activities.

3. Traackr Some of our customers

4. Traackr Core Use Cases Product Launch Event Promotion Brand Awareness Product Adoption Crisis Management Content Creation Product Development Competitive Analysis

5. Traackr Influencer marketing is: _ identifying _ researching _ engaging _ supporting ... the people who impact you.

6. Traackr It’s not new. But it is different. _ Who is influential? _ Where are the influencers? _ Who owns the relationships with influencers?

7. Traackr You need to create relationships with people who impact your business.

8. Traackr ...but building & nurturing relationships with the right influencers is a challenge. Who? How? Proof? Marketer

9. Traackr 3 biggest challenges for influencer marketers Who are they? What do you do with them? Is it working?

10. Traackr Discover leading influencers

11. Traackr Nurture & activate relationships

12. Traackr Engage at the right time

13. Traackr Measure & illustrate results

14. Traackr Everything you need to build, manage & measure your influencer projects. Discover Learn Engage Report

15. Traackr www.traackr.com Check it out!

What is Traackr?

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