Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work.
This presentation features Ignite Social Media Founder & President Jim Tobin and special guest Jason Keath from Social Fresh as they present "Nobody's an Influencer. Everyone's an Influencer." Learn battle-tested influencer marketing strategies that you can put to work for your business today.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Drawing on the largest ever study of influencer posts on Instagram to identify:
• how influencers have disrupted the media landscape
• the brands using influencers
• the impact of different influencers
• new ways of working to combat growing challenges
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work.
This presentation features Ignite Social Media Founder & President Jim Tobin and special guest Jason Keath from Social Fresh as they present "Nobody's an Influencer. Everyone's an Influencer." Learn battle-tested influencer marketing strategies that you can put to work for your business today.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Drawing on the largest ever study of influencer posts on Instagram to identify:
• how influencers have disrupted the media landscape
• the brands using influencers
• the impact of different influencers
• new ways of working to combat growing challenges
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Most people don't understand influencer marketing (webinar)Matt Gibson
Dispelling the most common myths about influencer marketing and discussing how it became so widely misunderstood.
A video of this presentation can be seen at: https://upthinkisgood.com/people-dont-understand-influencer-marketing/
French marketers see the value of marketing in context
and are trying to find the right balance between
promises to the customer, data privacy, and the marketing
goals of the brand.
10 Key Strategies for Incorporating Influencer Marketing in Your Content Mark...Holly Hamann
Rustin Banks presents at Content Marketing World 2013 and shares best practices for tapping the power of social influencers to scale and amplify content marketing efforts.
Presentatie van Influo (Maarten Kesteloot), Marnix & Ally (An-Katrien Dullers en Yayzine! (Nathalie De Schepper) voor het Lab influencer marketing in Antwerpen
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Navigating Influence 2.0: The Future of Influencer MarketingTraackr
Discover new and compelling data revealing the current state and future evolution of the practice of influencer marketing. With data from 102 enterprise brand leaders, this presentation gives you the know-how to push influencer marketing from campaign add-on to strategic game changer.
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Influencer Marketing Tips and Best Practices for the Retail IndustryCleverGirlsColl
At National Retail Federation's Big Show this year, our panel of experts from all sides of the retail industry (blogger, retailer and agency) share their tips for successful influencer marketing.
This Guide to Influencer Marketing is a step-by-step guide complete with tools to identify influencers, templated outreach emails, negotiating tips, and examples of different ways to incorporate influencers to any B2B or B2C campaign.
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
What's the future of influencer marketing?Mike Phillips
If there's been a big marketing buzzword in the last year it's been 'influencer marketing' - Bloggers / vloggers / internet superstars / social media celebrities / platform power users…Whatever we choose to call them, they matter.
They matter because many brands believe they are the magic wardrobe-esque shortcut to reach and engage large passionate audiences who value the emotional connection they have with their online idols over and above anything that a brand says or does.
But the vast majority of talks on this subject obsess over predictable areas like product placement and creating 'content'. In this presentation we explore what the future of influencer marketing might look like by asking what the future of influencer partnerships might look like, whether there should be stricter regulation and if influencers have a responsibility to great 'good' content.
This presentation was originally given at a Creative Social event in April, 2015.
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Most people don't understand influencer marketing (webinar)Matt Gibson
Dispelling the most common myths about influencer marketing and discussing how it became so widely misunderstood.
A video of this presentation can be seen at: https://upthinkisgood.com/people-dont-understand-influencer-marketing/
French marketers see the value of marketing in context
and are trying to find the right balance between
promises to the customer, data privacy, and the marketing
goals of the brand.
10 Key Strategies for Incorporating Influencer Marketing in Your Content Mark...Holly Hamann
Rustin Banks presents at Content Marketing World 2013 and shares best practices for tapping the power of social influencers to scale and amplify content marketing efforts.
Presentatie van Influo (Maarten Kesteloot), Marnix & Ally (An-Katrien Dullers en Yayzine! (Nathalie De Schepper) voor het Lab influencer marketing in Antwerpen
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Navigating Influence 2.0: The Future of Influencer MarketingTraackr
Discover new and compelling data revealing the current state and future evolution of the practice of influencer marketing. With data from 102 enterprise brand leaders, this presentation gives you the know-how to push influencer marketing from campaign add-on to strategic game changer.
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Influencer Marketing Tips and Best Practices for the Retail IndustryCleverGirlsColl
At National Retail Federation's Big Show this year, our panel of experts from all sides of the retail industry (blogger, retailer and agency) share their tips for successful influencer marketing.
This Guide to Influencer Marketing is a step-by-step guide complete with tools to identify influencers, templated outreach emails, negotiating tips, and examples of different ways to incorporate influencers to any B2B or B2C campaign.
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
What's the future of influencer marketing?Mike Phillips
If there's been a big marketing buzzword in the last year it's been 'influencer marketing' - Bloggers / vloggers / internet superstars / social media celebrities / platform power users…Whatever we choose to call them, they matter.
They matter because many brands believe they are the magic wardrobe-esque shortcut to reach and engage large passionate audiences who value the emotional connection they have with their online idols over and above anything that a brand says or does.
But the vast majority of talks on this subject obsess over predictable areas like product placement and creating 'content'. In this presentation we explore what the future of influencer marketing might look like by asking what the future of influencer partnerships might look like, whether there should be stricter regulation and if influencers have a responsibility to great 'good' content.
This presentation was originally given at a Creative Social event in April, 2015.
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Influencer best practice masterclass - social soupSocial Soup
Key topics we will cover in the masterclass are:
- Platforms of social influence
- Understanding the Influencer Ecosystem
- Building strategic influence programs
- Maximising and amplifying content
- Building your brand’s influence canvas
- Following industry best practice for responsible campaign execution
Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges and opportuntities as well as best practice examples and tips on how to position this channel in the digital mix.
Finally recommendations on how does success look like and measurement advice.
Start with your email: http://eepurl.com/gNoJBL
Benefits; Reasons why Brands Need IM; How to Build a Strategy; How Many Influencers You Need; How to Find Relevant Influencers; How to Build Relationships; Which Social Networks Work Best; How to Measure Success & ROI.
This article was originally published on https://www.ergoseo.com/influencer-marketing.html
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
Linqia: State of Influencer Marketing 2020 and COVID-19 RecommendationsLinqia
In this webinar, Linqia's Director of Marketing, Alicia Mickelsen, will highlight key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, Linqia's Brand Partnerships Lead, Keith Bendes, also provides real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
- 89% of marketers plan to re-use influencer content across social, website, email & display ads
- 77% of marketers say they plan to work with micro-influencers over other types
- Nearly 100% of respondents plan to use Instagram for influencer marketing this year
- Influencer content outperforms typical branded content by 2.7x on paid channels
People trust word-of-mouth recommendations over brand advertisements. And that's why influencer marketing is disrupting traditional advertising as we know it. In this white paper, you will learn what influencer marketing is and how to run influencer-driven social media campaigns.
Influencer Marketing: Why it is Key for the Growth of Small BusinessesNada Tadros
In this short deck, I walk through the basics of Influencer Marketing and why its important for small businesses to consider it a key part of their local marketing strategy.
How to Audit Your Influencer Marketing AgencyThe Shelf
In this guide, we take you through 14 of the most common problems marketing teams face with launching and running effective influencer campaigns, tell you the 4 mistakes that are causing the problems, and show you how to fix them. Get the guide now.
We’ll unveil three H2H (human to human) marketing best practices you can use in 2017, with examples of H2H marketing successes, and most importantly how to measure that success.
You'll learn:
-The Power of H2H and its role in today’s marketing
-H2H and Influence
-H2H and Loyalty
-Intersection of loyalty, influence, and growth marketing
-Best practices
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Digital marketing experts believe that today social media is not only to socialise but is a source of keeping an insight into your favourite influencers' life.
Outsource to Us || Presentation to Brisbane Inner West Chamber of CommerceAnna Budd
An Outsource To Us presentation about:
- Marketing in 2015: how do social and media fit into the mix?
- How do you match the right tactics to your target audience to increase conversion?
- What can a business do to increase customer engagement on a minimum budget?
- How to track and analyse what works and which tactics deliver the best ROI
Similar to How To Make Influencer Marketing Your Top Performing Channel in 2016 (20)
The most successful eCommerce businesses turn a higher percentage of first-time purchasers into long-time, high LTV, all-star customers. Those all-star customers drive referrals, brand awareness, revenue, and growth!
But how do they do it? It comes down understanding your customer by creating granular segments and creating highly targeted interactions with them.
Kissmetrics for eCommerce integrates seamlessly with Shopify to give you the insights you need to turn more one time purchasers into all-stars and power growth!
eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer.
You have to outmaneuver your competition with superior sales and marketing tactics.
What promotions best engage onsite shoppers?
Which strategies inspire visitors to place products in their carts?
How do you win and retain the trust of your buyers?
Where does content marketing enter the equation?
How do you gather useful data about your shoppers to help you create more effective marketing?
What tactics work best for retaining customers and upselling?
What tactics make the shopper’s user experience special?
How do you bring back shoppers that slipped away?
What effective social media approaches might you be neglecting?
What “value-add” ideas can you present to turn undecided shoppers into buyers?
Which advertising tactics generate click-throughs and purchases?
Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.
When it comes to eCommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how social can play a pivotal role in your eCommerce email targeting plan.
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
You’ll learn:
Where you get email lists and where to use them
Ways to creatively layer your audiences into your digital marketing strategy
How to identify where social comes into play for your email targeting
Real life examples of success, failure, and the unknown
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back?
A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it!
During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities.
You’ll learn:
A wide range of opportunities for re-engaging with customers
Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
Real-life examples of how our customers have increased revenues through successful customer retention strategies
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
What exactly constitutes "good" content? Is it content that goes viral? Is it content that gets a ton of shares and views? Sure, all of those things are great if they happen, but content is only as good as the goals it helps you and your team achieve.
As marketers, you already know that so much content is being created daily and that yours needs to stand out for it to even attempt to make a lasting impression. In order to achieve this, you need to know what the members of your audience are looking for in the content they consume. Then you have to apply art and science to craft a compelling story, measure adequately, and use this content in each department of your company.
In this webinar, Brittni Kinney, VP at Influence & Co., will dive into the identifiers of good content, discuss what kinds of insights are helpful in creating a content story that speaks to your audience, and explain how to use this content to achieve the various goals of your company.
You'll learn:
The art and science of storytelling
How to use qualitative and quantitative insights to inform your content
How content can fuel your business and how various departments can use the content you create
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.
In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.
You'll learn:
The differences between qualitative and quantitative and how they complement each other
Why building a community of active users and what you can learn from them
How to scale by automating feedback collection through various channels and campaigns
How to structure your team and put this data in the center of your product development
If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.
From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.
Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:
Create the right Populations for your business
Gather important insights about any Population
“Operationalize” your Populations to drive growth
Are you underutilizing email marketing and marketing automation? The chances are that you're only scratching the surface of what's possible. The customer lifecycle should be your primary focus when looking to communicate with your customers and you need to map out the key touchpoints to effectively target customers with relevant messages and offers.
99% of retailers are merely doing the basics with email marketing automation. In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing.
You’ll learn:
The fundamentals of the customer lifecycle
Why email marketing is still the most effective channel for nurturing customer relationships
The importance of really listening to your customers
How to map out your customer lifecycle for email
How to create new interactions that generate revenue and improve the customer experience
Great lifecycle email examples from top brands across different industries
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.
In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business.
You’ll learn how to use Kissmetrics to:
Segment your audience to focus on the prospects that matter the most
Target your best segments with the help of Kissmetrics
Engage your best segments at the most impactful time to win their business
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
Join Kissmetrics and Effin Amazing in this upcoming webinar to learn:
The tool stack that drove record-breaking growth for Effin Amazing's clients
How to integrate your stack for maximum marketing impact and minimum effort
Cool stack use cases including data enrichment, lead scoring, and workflow automation
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust.
In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation.
You'll learn:
Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail.
How a little detail like event names can make your data a joy or a pain to work with.
Why adding more tools isn't always better despite how fun it may seem.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
3. Rachael strategizes, designs, implements, and
optimizes influencer marketing campaigns and
programs for top brands and leading digital and PR
agencies, in addition to relentlessly monitoring trends
and data in consumer buying behavior.
RACHAEL CIHLAR
Senior Influencer Marketing Strategist,
TapInfluence
@raisinann
Laura is the Director of Product Marketing, melding
agency and SaaS experience with an obsessive quest
for knowledge about the market, our customers, and
our product to build actionable strategies that help
grow revenue with influencer marketing automation.
LAURA SMOUS
Director of Product Marketing,
TapInfluence
@laurasmous
4. 1 Why IM Became a Powerhouse Channel
2
3 How You’re Losing Money If You’re Not Always-On
WHAT YOU’LL LEARN TODAY
2 Creating a Revenue Driving IM Practice
64 Identifying Metrics That Matter (And Those That Don’t)
5 Continuously Improving Your IM Effort with Analytics
Driving Programs & Performance with Goal Setting
Optimizing Influencer Selection for Maximum ROI
Reaching the Right Consumers with Audience Targeting
8. Both the U.S. Congress and the federal government
rank above advertising and marketing when it comes
to who consumers believe practices integrity.
CONSUMERS DON’T TRUST BRAND ADVERTISING
9. IT’S REACHED A TIPPING POINT
–PwC“ 62% of people trust brands less.
”32% of online consumers trust a
stranger more than a brand.
–Forrester
–Meaningful Brands Study
“ 73% of people wouldn’t care if
brands disappeared tomorrow.
10. ESPECIALLY WITH AD BLOCKING
As consumer distrust of brands grows, so does their use of ad
blocking technology—so much so that consumers are more likely
to survive a plane crash than click on a banner ad.
Brands are losing billions.
11. …AND BOTS
$29.6 billion was lost by advertisers to bot fraud in 2015 alone.
Even Google admits, more than half the ads served on the Internet
are never seen.
Image via Incapsula
12. THE RESULT
No one’s listening to you.
90% 40%
Percent of ad revenue
loss by websites that
target millennials due
to ad block.
– President of IAB
Percentage of
Americans Who
Ignore Digital Ads
- Harris Interactive, 2015
The Click-Through
Rate of Display Ads
- DoubleClick, 2015
0.04%
13. How do you reach today’s social consumer, who
trusts strangers more than YOU?
THEY ARE LISTENING TO EACH OTHER
74% 84%
Take action based on
the opinion of others.
– Nielsen
Rely on social
media to inform
purchase decisions
- ODM Group
Trust peer
recommendations.
Only 33% trust ads.
- Nielsen
90%
14. Forcing the same product messaging into new channels
wasn’t working (we tried that with social).
Trying to meet consumers at every conceivable point on
their journey with stuff we wanted to say was exhausting
and costly (we tried that with content).
What emerged was a new way to reach consumers, with
messages about your product they actually want to hear,
coming from voices they already trust.
That’s influencer marketing.
ENTER INFLUENCER MARKETING
15. 75% of marketers are
using influencer
marketing.
– AUGURE, THE STATE OF INFLUENCER ENGAGEMENT IN 2015
16. THE RISE OF INFLUENCER MARKETING
59%
11%
10%
20%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Increase budget Maintain budget Decrease budget Unsure
Shareofrespondents
Are you expecting your influencer marketing budget to
increase or decrease over the next 12 months?
Change in influencer marketing budgets in the U.S. 2015
Note: United States; March 10 to 16, 2015; 125 Respondents; among marketing professionals
Source: Various sources (Tomoson); ID 432177
Further information regarding this statistic can be found on page 39.
17. Average $9.60 earned media value for every $1.00 paid
51% report better customers—who spend and refer more—from influencer campaigns
81% of marketers who ran at least one IM program found influencer engagement to be effective.
THE ROI IS CLEAR
18. THE CATCH
To unlock the high potential ROI of influencer marketing
—repeatably, predictably, scalably and cost effectively—
you need influencer marketing automation.
19. AUTOMATED THE MANUAL WAY
IDENTIFICATION
(200 INFLUENCERS FOR
TARGET OF 20
INFLUENCERS)
5 HOURS X $38.50 = $192.50 40 HOURS X $38.50 = $1540
OUTREACH
(200 INFLUENCERS)
N/A, INFLUENCERS ARE OPT-
IN
200 INFLUENCERS, 10-15 MIN (ea) VIA
EMAIL
40 HOURS X $38.50 = $1540
NEGOTIATIONS 0.5 HOURS X $38.50 = $19.25
20 INFLUENCERS X 1 HOUR X $38.50 =
$770
CONTENT CREATION
MANAGEMENT
8 HOURS X $38.50 = $308 80 HOURS X $38.50 = $3080
DAILY MEASUREMENT &
REPORTING
0.25 HOURS X 5 DAYS X 4
WEEKS = $192.50
2 HOURS X 5 DAYS X 4 WEEKS = 40
HOURS
X $38.50 = $1540
COST OF YOUR TIME
$885.50
FOR A SAVINGS OF
$7584.50
AND ALMOST 200 HOURS!
$8,470.00
TIME TO VALUE: MANUAL VS. AUTOMATION
24. • Budget
• Goals
• Competitive Offerings
• Resources
WHAT YOU NEED TO BUILD A PRACTICE
25. What is our total influencer marketing budget?
What’s the cost-benefit of building an IM practice in
house versus outsourcing to an agency?
How much will we need to spend on influencers to
reach our goals?
What is our plan for distribution to maximize the value
of influencer generated content?
BUILD A REALISTIC BUDGET
26. Set goals upfront and expectations for meeting them:
• Agencies – influencer marketing as a revenue
stream, core competency to win new business
• Brands – influencer marketing for brand awareness,
market share, product launches, events, etc…
SET GOALS AS AN ORGANIZATION
27. Agencies:
• Pricing versus competitors
• Campaign value versus competitors
Brands:
• Marketing plan versus competitors
• Content advantages versus competitors
START WITH A COMPETITIVE OFFERING
28. 1. Build a team
2. Scale to fit your
business
3. Save on
resources
GET RESOURCES READY
29. In six months: from 1 program a month to almost 30 programs per month.
0
5
10
15
20
25
30
35
March April May June July August September
Programs
PLAN FOR GROWTH
Agency A – Program Growth
30. In six months: from using 1 influencer per month to over 600 per month!
0
100
200
300
400
500
600
700
March April May June July August September
Influencers
PLAN FOR GROWTH
Agency A – Influencer Utilization
31. In six months: from $50 in influencer spend to over $160,000!
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
Influencer Spend
PLAN FOR GROWTH
Agency A – Influencer Spend
32. In six months: from 1 person team to 8!
0
1
2
3
4
5
6
7
8
9
March April May June July August September
Influencer Team
PLAN FOR GROWTH
Agency A – Influencer Team
34. Know how to search the basics:
• Categories
• Channels and Reach
• Cost Per Engagement (CPE)
• Experience and Voice
GUIDING YOUR INFLUENCER SEARCH
35. Then learn how to search smart:
• What are my goals and will this
influencer help me achieve them?
• Would this influencer normally speak
about this topic or product ?
• Which search criteria are most
important for my goals?
GUIDING YOUR INFLUENCER SEARCH
36. TRICK QUESTION
“
Which is more important: getting your message in
front of a massive number of consumers—very few
of whom will ever care about or be able to afford
your product—or surgically targeting those that
closely resemble your ideal customer?
YOURS TRULY
TapInfluence
37. More isn’t necessarily better.
We are much more likely to influence buying behavior by talking
to people wo actually have the ability and inclination to buy.
Activating that inclination to buy is much more likely to occur in
close personal discussions than in massive groups, where the
audience is only very loosely connected to the speaker.
For that reason, when identifying influencers, look to individuals
who have meaningful influence over your buyers rather than
celebrities with massive followings.
“54 percent of consumers agree that the smaller the community,
the greater the influence.”
KNOW YOUR AUDIENCE, AND TARGET THEM
38. Pre-campaign:
• Influencer focus groups
• Previous influencer performance
Post-Campaign:
• Evaluate results & top performers
• Test new influencers
THERE’S NO END TO WHAT YOU CAN OPTIMIZE
41. SNAPCHAT
• 48%* of influencer
polled have Snapchat
• 81%* of those
influencers want
sponsored opportunities
PERISCOPE
• 52% of influencer polled
have Periscope
• 90% of those influencers
want sponsored
opportunities
TRENDS: EMERGING CHANNELS
42. How You’re Losing
Money If You’re Not
Always-On
WHY YOUR IM STRATEGY WILL MAKE OR BREAK YOUR SUCCESS
44. Consumers are asking their own questions, in their
own buying cycles.
Millions of people are forming their own opinions,
whether or not you’re part of the conversation, that
you won’t be able to overcome later.
That’s why your marketing must feel like a natural
continuation of a conversation with your customer.
TRUST ISN’T SOMETHING YOU TURN ON AND OFF
45. Continuous engagement
ensures that the initial
purchase is only
beginning of a
customer’s value.
– MARKETO, THE FIVE PRINCIPLES OF ENGAGEMENT MARKETING
46. Repeat customers spend as much as
67% more than new customers, and
49% of companies say they achieve a
higher return-on-investment by focusing
on engagement rather than acquisition.
IT WILL MAKE YOU MORE MONEY
– BAIN & COMPANY
47. Loyal customers are positioned to become
advocates for your brand, helping you to
create new business.
Engaging with customers throughout their
lifecycle isn’t just about individual value—it’s
also about the value of their networks.
IT WILL SCORE YOU MORE CUSTOMERS
– BAIN & COMPANY
49. 1 Consistency
2
Brand Lift and Amplification of All Other Marketing
4
3
Saving Time and Money
Sustained Growth and Earned Media Value
5 Predictable Results and Scale
WHY ALWAYS-ON
50. TWEET OF THE DAY
The best influencer marketing
campaigns don’t end with
content creation.
@NEILPATEL
@Kissmetrics @TapInfluence #KissWebinar #TapMetrics
51. Repurpose on your brand’s site:
• Blog content
• Content hub
• Branded community
• Newsletters
• Marketing materials
HOW TO MAKE EVERY PROGRAM ALWAYS-ON
52. Repurpose on your brand’s channels:
• Social editorial calendar
• Social ads
• Social artwork
• Social testimonials
HOW TO MAKE EVERY PROGRAM ALWAYS-ON
53. Influencer distribution allows you to:
• Increase the efficacy and lifespan of content
• Generate revenue
• Drive exponential additional value from existing programs and
content, at only incremental additional cost
• Gain predictability and ability to drive scale with spend
• Get speed to performance
• Bridge gaps between programs and remain “always-on”
DON’T FORGET DISTRIBUTION
55. TWEET OF THE DAY
When you know better, you measure
better. When you measure better, you
know better.
@NEILPATEL
@Kissmetrics @TapInfluence #KissWebinar #TapMetrics
56. Thou shall always:
1. Know goals ahead of time
2. Know how to measure success
3. Know how to communicate success
INFLUENCER MARKETING METRICS
58. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY
Reach Clicks Sharing Clicks to e-commerce Sharing
Views Votes Likes / Follow Conversions to sale Referrals
Content Views Data Capture
Coupons/
Exclusive Offers
User-generated
content
Brand Study Social Listening Tracking tags
Comments Brand Study
METRICS ALONG THE BUYER’S JOURNEY
61. DID YOU KNOW
“ WOM is 50% more likely to
trigger a conversion than ads.
MAVRCK
62. Step 1: Find a solution for analytics.
Your solution should:
• Report on all relevant metrics
• Report in real-time
• Measure different campaign types
(video, blog, etc)
• Optimize for you
INFLUENCER MARKETING ANALYTICS
65. You Need: SCALE
Access to the right, vetted influencers, through an automated tool,
allowing streamlined workflow and time efficiencies.
You Need: QUALITY
Ability to control the content, timelines and FTC disclosures, without
having to manually check and schedule each post and share.
You Need: PERFORMANCE
Measurement of performance, down to an ROI on an influencer-by-
influencer, action-by-action, channel-by-channel basis with the
ability to optimize
TO DO INFLUENCER MARKETING WELL