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How to leverage social media influence in B2B
The document discusses how influencer marketing can be leveraged in B2B markets. It notes that influencer marketing is already a key strategy for major B2B brands. The presentation encourages selecting influencers based on their target audience and involving influencers in content creation, co-creating content with them, and supporting them. It asserts that influencers can support content strategies and that leads are a key measure of the success of B2B influencer outreach.
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