This document provides an overview of how to implement an influencer marketing strategy using Traackr's influencer discovery and analytics tools. It discusses five key ways marketers have used Traackr: 1) drive awareness for products, events, and campaigns; 2) cultivate advocates and community; 3) build owned media programs; 4) research and uncover insights; and 5) measure impact and report on performance. For each use case, it provides examples and outlines how to identify relevant influencers and leverage their networks.
How to leverage social media influence in B2BNicolas Chabot
I presented this deck at the PRMoment conference on B2B and Social Media in London on Dec 3rd, 2013. It provides illustrations on how influencers can support your content strategy and insights in the future on B2B social marketing
Content Marketing & Influencer Strategy Framework by TraackrTraackr
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
How to leverage social media influence in B2BNicolas Chabot
I presented this deck at the PRMoment conference on B2B and Social Media in London on Dec 3rd, 2013. It provides illustrations on how influencers can support your content strategy and insights in the future on B2B social marketing
Content Marketing & Influencer Strategy Framework by TraackrTraackr
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
How to Build an Influencer Program (That Gets Results)Onalytica
Whether its PR, Corp Comms, Content Marketing or otherwise, chances are you're already running an Influencer Program. However, while influencing activity is becoming increasingly critical to businesses, traditional programs are difficult to scale, and it's hard to demonstrate their value - here are some tips to get some real results out of your Influencer Program, and boost your Influencer Marketing strategy.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
5 Ways Influencers Help You Sell (Social Selling)Traackr
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy.
To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat.
Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Today’s Top Influencer Marketing Methods and How to Master Themtracx
Webinar discussing the challenges of influencer marketing, how data solutions can help, and what metrics to report on to measure your campaigns success.
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
How to Build an Influencer Program (That Gets Results)Onalytica
Whether its PR, Corp Comms, Content Marketing or otherwise, chances are you're already running an Influencer Program. However, while influencing activity is becoming increasingly critical to businesses, traditional programs are difficult to scale, and it's hard to demonstrate their value - here are some tips to get some real results out of your Influencer Program, and boost your Influencer Marketing strategy.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
5 Ways Influencers Help You Sell (Social Selling)Traackr
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy.
To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat.
Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Today’s Top Influencer Marketing Methods and How to Master Themtracx
Webinar discussing the challenges of influencer marketing, how data solutions can help, and what metrics to report on to measure your campaigns success.
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social Mirror’s objective is to work with companies who are looking to utilise the power of Social Media for their Business, but need a helping hand. By creating a personalised strategy tailored towards your business, we will help you make the most out of your target Social Media audience so your business can grow.
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
The pace of change is ferocious. The speed of progression, exponential. To thrive in today’s world, companies must adapt fast – and react faster still.
We work with those who embrace the challenges and trends of marketing in the digital age. We back the brands, the innovators and the entrepreneurs, helping them to achieve growth through relevance and reinvention.
We are Cafecreate.
Social media has been around long enough and has a good enough track record as a great way to engage customers that no one really doubts its potential as a marketing medium.
As social engagement matures, one of the key questions now is how to offer content that people love and want to share with others.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. Learn how savvy
organizations are using
influencer discovery
and analytics to identify,
engage, support and learn
from the people creating
conversations impacting
their brands, products
and services.
4. INTROTO
INFLUENCER
MARKETING
Influencer Marketing
is the process of identifying,
researching, engaging and
supporting the people who
create the conversations
impacting your brand, products
or services.
At the core of Integrated
Marketing Communications,
Influencer Marketing aligns
PR,marketing,salesandproduct
around a common strategy.
5. 8 | TRAACKR | 9
WHY FOCUS ON
INFLUENCERS?
Influencers by definition have an audience. One person can
easily encourage 10,000 people to visit your site. One person
can easily send hundreds of leads your way. One person can
stop a rumor and save you face. Influencers make it possible
to go from one to many, effectively.
Influential people serve as filters on the web. If you happen
to blink, or heaven-forbid sleep, you shouldn’t miss out on
what matters to you. Influencers act as conduits to the most
important content, thereby saving you from wading through
the irrelevant muck.
Influencers are also trendsetters. They create waves. Since
they are passionate about their topics, they not only pay
attention to what’s next, they define the trends. Influencers
shape the future of the conversation. By listening,
you anticipate obstacles and harness opportunities.
Marketing to and with these wavemakers will make it
dramatically easier to do three very valuable things:
• Get your messages out to your audiences.
• Pick the right content and channels.
• Make better decisions about content and strategies.
WHAT IS AN ONLINE
INFLUENCER?
Blink. I dare you. Do so and you’ll miss more than 1600
tweets, 48 minutes of video and 18.5 blog posts. People are
creating, consuming, and acting on digital content at rates our
Mad Men predecessors couldn’t have ever imagined.
In this highly social web, information travels like waves.
These waves are created by people who generate content
and build followings. A subset of these people create stronger
waves than others. These wavemakers drive their audiences
to believe, buy and care. So, what makes someone a
wavemaker? Influence.
Influence simply means you are recognized as a thought
leader or expert on a topic. People want to listen to you and
relay your opinions and ideas when it comes to that topic.
Influence is inherently authentic, contextual and, in many
cases, geographical.
For the marketer, these wavemakers are doubly important:
Filters: Wavemakers serve as a proxy to the larger, unruly
web and help focus limited time and resources on the most
powerful channels and conversations.
Amplifiers: Wavemakers are the most effective partners for
sharing your messages and driving business your way.
Influencer Marketing is the process of finding, engaging and
learning from your organization’s specific wavemakers to
support your business goals. This guide will show you how
Traackr helps you discover your influencers and what to do
with them when you find them!
6. Traackr’s influencer discovery
and management tools support
influencer marketing initiatives
for over 140 enterprises and
40% of the top communications
agencies. Broken down by
marketing objective, here’s
a look at the top five ways
marketers and communicators
have used Traackr’s people
discovery engine and influencer
analytics to reach their goals.
1. Drive Awareness for Products, Events & Campaigns
2. Cultivate Advocates & Community
3. Build Owned Media Programs
4. Research & Uncover Insights
5. Measure Impact & Report on Performance
5WAYSTOUSE
INFLUENCER
ANALYTICS
7. TRAACKR | 13
AWARENESS1 DRIVE AWARENESS FOR
PRODUCTS, EVENTS
& CAMPAIGNS
To create or raise awareness, you need to discover who has
the greatest ability to support your messages and relay your
news to the right audience. When you work with influencers,
your message can go from one to many without relying on
paid media.
Traackr helps by automatically discovering the right people
and pulling together their relevant content based on your
custom criteria.
LAUNCH A NEW PRODUCT
Generate buzz and drive interest for a new product.
How to do it:
• Define the online conversation you need to be a part
of using keywords. Tip: think about terms your ideal
customers would use to discuss your product category or
to describe the context where they would use it.
• Use those keywords to find the people who are leading
the conversation you are interested in and create your list
of influencers.
• Reach out to these individuals with a compelling offer that
adds value to their work and creates an opportunity for
you to earn their attention.
• Monitor mentions of your product and other terms that
indicate awareness as your campaign unrolls to measure
the success of your outreach.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Share of Voice Report
8. 14 | TRAACKR | 15
PROMOTE AN EVENT
Drive attendance and extend your event online.
How to do it:
• Use the event themes or conference tracks to define
several lists of keywords that encompass the content.
• Using keywords, find people interested in the theme of
your event who can help you spread the word. Tip: geo-
target your search to find people near the event venue.
• Make influencers aware of your event (share event
hashtags) and offer a discount for their audience or create
a referral program to drive registrations (point them to the
specific sessions that are most exciting for them).
• Follow real-time when influencers mention your event and
promote their content to attendees. Tip: engage during the
event and point influencers to content that interests them.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Pulse, Share of Voice Report
LAUNCH A BRAND AWARENESS CAMPAIGN
Increase share of voice and boost positive brand mentions.
How to do it:
• Identify conversations where your brand should be noticed.
• Define your influencer lists by thinking about the bigger
stories your company plays a role in: industry trends,
corporate philanthropy projects, new markets, etc.
• Reach out to the influencers to brief them and build a
relationship. Some ideas include inviting them to your
events and introducing them to your leadership teams.
• Monitor mentions, message pull-through, sentiment and
share of influential voice to measure brand awareness.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Sentiment Report
Influence Drives Revenue
NetBase
NetBase, the enterprise social intelligence company, was
getting ready to launch an entirely new product line into
the social media market while also overhauling its brand.
Spearheaded by its strategic communications agency,
Eastwick, NetBase used Traackr to identify the top influencers
in their target market and then crafted a strategic and
personalized outreach program, pairing key members of their
executive team with specific influencers. The program created
influencer relationships that have so far spanned over three
years and what’s more, these relationships lead to articles
and webinars, which directly resulted in winning significant
enterprise business.
9. TRAACKR | 17
ADVOCACY2 CULTIVATE ADVOCATES
& COMMUNITY
An advocate is someone who promotes your company without
being on payroll. Finding and cultivating influential advocates
is the Holy Grail for brands.
Traackr helps you identify and learn about your potential
advocates by giving you their entire online footprint and letting
you filter your social listening to these impactful individuals.
SEED A PRODUCT
Find early adopters who will jump start activity in your
product or platform.
How to do it:
• Start with your customer personas and pull out their major
interest areas.
• Use these keywords to create lists of people who are likely
to use and have strong opinions about your product.
• Invite them to participate in a beta cycle or give them a
direct way to contribute to shaping the product.
• Acknowledge their feedback, share it with your product
team, and let influencers know how their contribution has
been be accounted for or incorporated.
• Track when they talk about your product on the social
web in real-time so you can engage and set up monitoring
projects to stay on top of global conversations.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Pulse, Share of Voice Report
10. 18 | TRAACKR | 19
CREATE A COMMUNITY
Help a group of influential customers and advocates connect.
How to do it:
• Find common attributes that unite your most influential
customers and advocates.
• Study their profiles for clues to what motivates them.
• Invite them to your community where they can meet like-
minded people and get access to your resources.
• Keep this community invite-only and only expand it to a
larger audience once it’s reached critical mass.
• Stay on top of your influencers in real-time so you can
engage with them at opportune moments.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Detailed Influencer Profiles,
Share of Voice Report, Pulse
MANAGE A CRISIS
Reduce the impact of a communications crisis.
How to do it:
• Start by briefing the trusted circle of influential advocates
with whom you have already built a strong relationship.
• Engage in a conversation with your detractors. Share
facts to avoid the snowball effect of misinformation.
Acknowledge the problem, if necessary apologize, and
communicate your plan to remedy the situation.
• Closely follow key conversations that represent risks
(competitors, weaknesses, industry scandals, etc.).
• Track how the tone of the conversation changes over time.
• Watch during good times how others handle mishaps.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Pulse, Sentiment Report,
Share of Voice Report
Look for Win-Win Opportunities
Mi6 Agency & SAP
Mi6 Agency is using Traackr to discover and monitor
thought leaders and influencers in the areas of Finance and
Retail as part of an Influencer Network program for global
enterprise software provider SAP. This program provides
network members with research, exclusive interviews and
unique engagement opportunities that help further educate
key stakeholders in Finance and Retail on key issues and
opportunities to improve productivity, reduce costs, increase
corporate performance and predict business outcomes.
Executive Activation
Juniper Networks
Juniper Networks, the industry leader in network innovation,
recognized the power of a strong influencer community and
set out to build individual relationships with the thought
leaders and conversation drivers in the enterprise networking
industry. Early on, Juniper Networks empowered its executive
team to directly own the relationships with influencers. Using
Traackr, Juniper Networks matched executives with specific
people from the influencer lists and gave them social media
training and guidance to get going.
11. TRAACKR | 21
OWNEDMEDIA3 BUILD OWNED MEDIA
PROGRAMS
Leading consumer and business-facing companies use their
own media platforms to provide timely, compelling and useful
information. To develop content an audience will appreciate,
the marketer will always start with research.
Traackr helps by surfacing social insights so you can identify
topics and trends that impact your editorial decisions.
DEVELOP PARTNERSHIPS FOR WEBINARS
Find thought leaders you can work with to deliver
compelling presentations.
How to do it:
• Use your content strategy and communications pillars to
identify keywords that define your topic areas.
• Instead of building your webinars in isolation, look to
your influencer lists for people who could augment your
content or share a different perspective. Tip: don’t be
afraid of people with opposing viewpoints, they could
provide the right dose of intrigue to bring your audience to
the screen.
• Zoom in on your influencers’ content to discover who is
passionate about specific topics within your campaign.
• Reach out to individuals to be part of a panel or featured
guest on a webinar. Keep in mind you may need to
compensate people depending on their experience and
the work required.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Detailed Influencer Profiles
12. 22 | TRAACKR | 23
CREATE CREDIBILITY THROUGH CONTENT
Become a go-to source for trusted information.
How to do it:
• Organize your influencers by content themes.
• Review the content written by your influencers to figure
out what is trending, what types of questions they may
have and what types of information they and their
audiences are looking for.
• Build your content and SEO strategy around the topics
your influencers are talking about.
• Track your progress by monitoring what influencers are
talking about on social streams and following your themes
in your influencers’ content.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Pulse, Keyword Report,
Theme Report, Share of Voice Report
RAISE YOUR OWN INFLUENCER PROFILE
Become influential through content curation.
How to do it:
• Listen to the social web through a highly focused filter to
find the most relevant content and identify trends you see
across influencer conversations.
• Choose the most interesting content to curate through your
own channels.
• Setup monitoring systems to easily track specific topics
and themes.
• Publish your curated content to your site.
• Monitor how your profile rises through the ranks.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Pulse, Curated RSS Feed,
Share of Voice Report
Become a Leader in Your Field
Logicworks
Logicworks, a world-class scalable cloud hosting solutions
provider headquartered in New York City, operates in a noisy
space with heavy competition. Looking to stand a cloud
above the rest, Logicworks created an industry-specific blog,
Gathering Clouds, focused exclusively on news and opinion
on the cloud/IT spectrum. Logicworks uses Traackr to identify
niche themes within the overall technology field based on the
conversations influencers are having online. Contrary to most
companies, Logicworks foregoes self-promotion, even going as
far as, featuring a competitor on their blog. Their mission is to
build a solid reputation as a trusted source of information for
the entire industry.
Make Yourself the Center of Information
Eastwick Communications
Eastwick, a leading independent public relations agency,
helps technology companies shape markets and connect with
audiences. To lead in this space, Eastwick must convey their
industry expertise to prospective clients and understand how
to identify the highest-impact tactics for each client. Using
Traackr, Eastwick forms strategy and unique tactics for each
influencer, for each client. As a result, Eastwick is able to
create holistic campaigns that encompass media relations,
analyst relations and influencer cultivation to maximize
message penetration and impact for its clients.
13. TRAACKR | 25
INSIGHTS4 RESEARCH &
UNCOVER INSIGHTS
Harnessing the power of the social web starts by listening and
understanding the dynamics of the communities that interest
you. But from listening should come action. At the very least,
listening enables you to react in a timely manner. At the very
best, listening makes it possible for you to anticipate needs,
problems and opportunities.
Traackr helps by focusing your social listening on the most
important people and content so you are more prepared and
act faster than your competition.
GET FEEDBACK FOR PRODUCT DEVELOPMENT
Gain essential insights on the feelings and opinions around
your product and drive a smarter product development.
How to do it:
• Identify the top influencers around your product category.
• Collect data and insights from your influencer’s content.
• Find the themes driving opinions of your product.
• If you want to generate more direct feedback from your
influencers, allow them to test the product, provide
feedback or get members of their audience to participate.
Tip: create a product advisory board with members from
your influencer lists.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Detailed Influencer Profiles,
Keyword Report, Theme Report
14. 26 | TRAACKR | 27
CONDUCT COMPETITIVE ANALYSIS
Understand your competitors and track how your
organization is situated in the competitive landscape.
How to do it:
• Use keywords to find the influencers who cover the
general conversation where you compete.
• Track how often influencers mention you and competitors.
• Segment mentions by theme and sentiment.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Share of Voice Report,
Sentiment Report, Theme Report
GET TO KNOW YOUR PROSPECTS
Follow prospects and generate high quality leads.
How to do it:
• Create a list of your top prospects.
• Identify all of the places they publish and share online so
you can access all of their content.
• Set up monitoring systems so you know when your
prospects talk about important topics in real-time.
• Study your prospects’ content to tailor your materials and
reach out on social channels.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Detailed Influencer Profiles, Pulse
Sell Smarter
Widmeyer Communications
Widmeyer Communications, a leading independent public
relations agency uses Traackr to follow their prospective clients
so they know which issues are most important to them, what
types of activities they are trying, the tone of their conversation
and the challenges they may be facing. This way Widmeyer
Communications has all of the information and insight they
need to win the account when the time is right.
15. TRAACKR | 29
PERFORMANCE5 MEASURE IMPACT &
REPORT ON PERFORMANCE
If a marketing campaign is successful, but no one measures it,
does it make an impact? Jokes aside, it’s vital to track progress
towards business objectives. In communications, there are a
few notable measures for demonstrating performance: share
of voice, topicality, sentiment and message pull-through.
Traackr helps by keeping tabs on important metrics,
generating presentation-ready reports and making it easy to
track message-level themes and sentiment.
DEMONSTRATE SHARE OF INFLUENCE
Reduce time required to track and report share of voice.
How to do it:
• For each group of influencers, follow specific keyword
mentions (company name, product name, key people,
competitors, etc).
• Create reports and visualizations to demonstrate to your
team or clients the number and frequency of mentions.
• Break out important content by keyword and influencer to
show trends in coverage and message pull-through.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Share of Voice Report,
Theme Report
16. 30 | TRAACKR | 31
TRACK CRISIS MITIGATION EFFORTS
Determine if communications programs and messaging are
making an impact.
How to do it:
• Create a list of people who are influential in the topic
affected by the crisis.
• Target your mitigation efforts on the individuals who can
help you spread your messages widely.
• Develop a system to categorize posts and mentions by the
themes of your campaigns.
• Run reports to show how messaging is being picked up
and transmitted by your influencers.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Detailed Influencer Profiles,
Pulse, Theme Report
FOLLOW CHANGES IN SENTIMENT
Report accurately on sentiment.
How to do it:
• Read the most recent content by your influencers.
• Monitor their content to associate sentiment to mentions
(positive, negative or neutral).
• Report on changes in sentiment across your influencers.
Traackr Features:
Influencer Discovery, Dynamic A-Lists, Pulse, Sentiment Report
Keeping an Ear to the Ground
JPMorgan Chase
For JPMorgan Chase, listening is a critical part of its social
media strategy. While the social noise around a large brand
such as Chase can be almost deafening, Chase uses Traackr
to navigate through all the sound and take away clear,
actionable messages – about the brand, its products and the
industry as a whole. With this knowledge, Chase can then
tailor its messages in a way that is productive and meaningful,
rather than just adding more noise.
Using Social Listening to Monitor Trends
SocialxDesign
Traackr helped SocialxDesign, a strategy firm that builds
brands and loyalty by bridging online engagement and offline
experience, follow the 2012 US Presidential Election and
map campaign issues to social conversations. This sped
up understanding, response, and above all, engagement in
the audiences that mattered most. Traackr enabled SxD to
pinpoint the most influential conversations as they happened,
letting them cut throughout the chatter and follow key ideas
and topics in a way that drove action. This research paid off
not only in engagement, but in follow-up reporting and data
sharing reported by SxD in publications like Forbes.
17. INFLUENCER
OUTREACH
BESTPRACTICES
Engaging with influencers
is more an art than a science.
What makes excellent influencer
engagement stand out
from mediocre attempts
is creativity and customization.
This is a lot easier to accomplish
when aided by Traackr’s
influencer insight and analytics
tools that let you deep dive into
the online profiles of the people
you want to engage.
18. 34 | TRAACKR | 35
BEST PRACTICES
FOR ENGAGEMENT
BE RELEVANT, DO YOUR HOMEWORK
Look at an influencer’s entire online footprint including
everywhere they publish: blogs, co-authored sites, Twitter,
Quora, etc. Before reaching out to someone, find out their
topics of interest, how often and where they publish, and what
they enjoy doing outside of their influential zone.
“I always start my influencer outreach with research. With Traackr we are
able to go really deep for each of our influencers – digging into their interests,
communication style, resources they use, etc. We are able to create very
personalized pitches from this research that results in great relationships
and stories for our clients. I was struggling to get our client on the radar of an
influencer and after some digging on our Traackr list, I discovered he had a
side blog covering his interest in sports technology! When our client (a tech
company) held an event at Fenway Park, I was able use that knowledge to
send him exactly the right information to secure his attendance and long-term
interest in our client.”
Jesse Hamlin, Account Manager, Eastwick Communications
ENGAGE EARLY, OFTEN AND AUTHENTICALLY
Sometime influencer relationships take off quickly on the first
email or Tweet, more often they require nurturing. Engage
by joining their conversations, leaving comments, asking
them questions. You’re interested in them so there will be
opportunities to connect.
EMBRACE COMPETING VIEWPOINTS
Different opinions make the world go round! Embrace alternate
views and use them to your advantage. Find your comfort
zone and understand how your point of view is different than
others. What’s great about competing ideas is they make for
truly engaging conversations.
COMMUNICATE WITH CONFIDENCE
We all want to be valued and influencers are just like the rest
of us. Imagine how great you would feel if you received a
thoughtful email asking for your opinion. The only difference
between you and an influencer may be they have an audience
and topic matter experience. Bear in mind you don’t need
to convince a well-chosen influencer that the topic you care
about is important, they know as they are an opinion leader in
that conversation.
“What makes an influencer an ‘influencer’ is that they are connecting good
content – content that’s interesting, useful, provocative, funny – with an
already-engaged audience. This audience is inherently interested in what this
influencer has to say or share. But they don’t necessarily create all of that
themselves. You can help both the influencer and yourselves by reaching out
to the right influencers with the right content at the right time.”
Alan Belniak, Director of Social Media Marketing, PTC
TRY ALTERNATE CHANNELS
A good rule of thumb is to start by engaging influencers on
active online platforms they own (rather than contribute) but
not everyone you address will be game to engage with you.
They could be busy or simply uninterested. Some will respond
to let you know and others will leave you hanging. It’s a good
idea to follow up or try alternate channels. Set goals and make
adjustments if needed.
COMPENSATE WHEN IT MAKES SENSE
Influencers are excellent sources for content, but keep in
mind the difference between briefing an influencer and
asking them to generate fresh content for your benefit. When
it makes sense, approach the relationship as you would with
a service provider. Trade carefully though as ‘real’ influencers
will always value their audience over a deal (as the trust they
earned in their community is their real currency). If you enter
in a business relationship with an influencer, you’re really
buying their expertise, not their influence.
19. 36 | TRAACKR | 37
ABOUT TRAACKR
Traackr is a powerful influencer analytics suite that supports
successful influencer marketing strategies by giving you the
knowledge you need to craft smart strategies and effective
plans. Traackr helps you understand your audience and focus
your attention on the most important data on the social web.
Influencer Discovery
Traackr’s Discovery Engine finds the most influential people
on any topic as you define it. Traackr automates the influencer
mapping process to give you a complete list of relevant people
based on your custom keyword phrases.
Dynamic A-Lists
The dynamic influencer lists refresh on a regular basis,
continuously pulling in fresh content and changes to
influencer ranking. Your A-lists are fully customizable so you
can add your own influencers to the list, exclude individuals
and export contact details.
Detailed Influencer Profiles
Influencer Profiles give you the entire online footprint for every
influencer on your list, including contact information, direct
links to their publishing platforms and relevant posts on your
specific topics.
Pulse
For real-time listening, Pulse helps you stay on top of what
your influencers are saying as they publish and interact. You
can configure Pulse to display real-time brand mentions, event
hashtags or any other keywords.
Sentiment Report
Assign sentiment at the influencer- and content-level from
anywhere in the application. Then run reports to monitor
changes to opinion on your brand or topic over time.
Theme Report
Throughout the application you can apply custom themes to
content so you can simplify processes like tracking message
pull-through, managing influencer follow up and keeping on
top of your outreach to influencers.
Share Of Voice Report
Automatically track mentions of your products, brand, or
competitors by influencers and monitor your share of voice
over time. You can also create presentation-ready performance
reports for custom time frames.
Keyword Report
Get deeper insight into your influencers and emerging content
trends. Browse content by your influencers and see which
topics are most talked about by influencer.
Geo-Targeting
Geo-target searches to include or exclude geographical areas.
All influencer lists can also be sorted by location to find
influencers by geography.
Curated RSS Feed
Get a curated stream of your influencers’ content for yourself,
team members and clients. From the Share of Voice Report,
you can grab an RSS feed of content to integrated into your
reader or mobile app.
20. THANK YOU
Special appreciation to the following people for sharing their
stories with us. These individuals are at the leading edge of
influencer marketing, making waves and showing the way.
Manny Ataebi, Logicworks
Alan Belniak, PTC
John Demarchi, Social Czar
Jake Gardner, Logicworks
Jesse Hamlin, Eastwick Communications
Chris Herbert, Mi6 Agency
Barry Reicherter, Widmeyer Communications
Giovanni Rodriguez, SocialxDesign
Lisa Joy Rosner, NetBase
Jessica Sheehan, JP Morgan Chase
Ben White, Edelman
21. For more information
contact info@traackr.com
“We all know that influencer marketing
has been around since the beginning of time.
So, what’s new today? There is just so much
noise out there that it’s increasingly difficult
to know who is authentically influential to your
target customer. The value of Traackr is that
it surfaces the right people who can have
a disproportionately powerful impact on your
brand so you can get the most out of your
engagement efforts. If you don’t know who your
influencers are today, it’s time to get started!”
Lisa Joy Rosner, CMO NetBase