Total Quality Management (TQM) is a management theory based on quality assurance principles that integrates all organizational functions and processes to continuously improve quality. TQM aims for total customer satisfaction through quality products and services as well as continuous process improvements. When applied to the food industry, TQM can strengthen competitiveness, enhance reputation, increase customer loyalty and retention, and provide job security by continuously improving products and services to meet or exceed customer needs and expectations. Common obstacles to implementing TQM include a lack of quality definition, strategic plan, customer focus, communication, and employee empowerment within an organization.