The document discusses Total Quality Management (TQM) and its importance in the pharmaceutical industry. It defines TQM as managing the whole organization to achieve excellence by focusing on quality. The key elements of TQM include focusing on customers, employee involvement, and continuous improvement. TQM aims to prevent defects through strategic quality planning rather than detecting defects. When implemented in the pharmaceutical industry, TQM can help ensure strict adherence to good manufacturing practices, proper storage and handling of drugs, and maintenance of sterile areas.