This document discusses visual literacy and its importance in today's digital world. It defines visual literacy as having three key skills: navigating, evaluating, and communicating visually. It then discusses how visuals are processed biologically and how emotion and visuals are closely linked in communication. The document emphasizes that individuals are powerful producers of visual imagery and have tools like smartphones, social media, and the internet to create and share visual content globally. It highlights principles of visual learning and multimedia design and argues that visuals allow individuals a voice when combined with other media.

1. Towards a Framework for Visual Literacy InstructionDavid Jakes

2. Today…Jakes.editme.com

3. Visual literacy is composed of three discrete skills: Navigating Evaluating Communicating

4. There is a biological basis for visual communication

5. 3.5 pounds or 1.6 kilograms12 billion cells

6. 30,0001,000,000

7. Emotion, depicted through visual means, sells the message…

8. “Communication is the transfer of emotion…”Seth Godin

9. Photo from flickr/bill biggert

10. 6679 Polaroids, March 31, 1979 to October 25, 1997Image from mentalfloss.com

11. Water buffaloWater Buffalo Movie

12. Video obituaryThe Last Word, Art Buchwald, literally…

13. Writing

14. Accessing, evaluating and synthesizing media

15. Project management

16. Technical and computer use

17. Understanding how to use intellectual property in an ethical and socially acceptable manner

18. The most powerful producer of visual imagery is the individual, it’s you…

19. Photo by Eliot Ward of Adam Stacey

20. Image from America2050.com

21. Photo by Janis Krum

22. Nasa.gov

24. Instagr.am

25. Flickr and Facebook are two of the world’s largest photo sites. Which is bigger?5.1 billion images on Flickr2.5 billion per month on Facebook, 30 billion per year! pingdom

26. A day’s worth of content is uploaded into YouTube every minute.YouTube serves 1 billion videos in a single day. pingdom

28. You have to share it.

29. “You are now defined by what you create, share, and allow others to mash up.” John Seely Brown

36. Creative Commons

37. Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual literacy.

38. Stories for Change

39. Create content in Google Earth

40. Photosynth

44. From Good.is

45. Image from fastcodesign.com

46. Image from fastcodesign.com

47. Many Eyes Visualizations

50. 10%

51. 35%

52. 65%From Brain Rules, Dr. John Medina | See Multimodal Learning

53. Richard Mayer, Multimedia LearningInformation presentation vs. Cognitive guidance

54. Richard Mayer, Multimedia LearningMultimedia PrincipleCoherence PrincipleContiguity PrincipleSignaling PrinciplePersonalization Principle

57. Visuals, when combined with other multimedia, provide individuals with a competitive voice.

59. True America, Digital Diplomacy Project

60. 179,997 views, 2,046 ratings and 2,500+ comments

61. Networks for sharing and collaboration extend that voice…Courtesy of Gapingvoid.com

62. …and that voice forms the basis of community as a contributing member of a conversation.