This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Social Media Marketing 2010: Hype or Real? By Roy YoungBeyond B-School
Based on interviews with over 5,000 marketers, MarketingProfs published a comprehensive research report on the State of Social Media Marketing in 2010. This presentation provides highlights from the research.
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
Pay to Play-SocialMedia & Advancement 2016Michael Stoner
This white paper explores new challenges for higher ed advancement's use of social media for outreach, engagement, and fundraising. We explored how institutions are using tools for boosting, promoting and advertising their social initiatives as organic reach of posts, tweets, and images has declined. Download at: http://mstnr.me/2g22TNr
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Social Media Marketing 2010: Hype or Real? By Roy YoungBeyond B-School
Based on interviews with over 5,000 marketers, MarketingProfs published a comprehensive research report on the State of Social Media Marketing in 2010. This presentation provides highlights from the research.
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
Pay to Play-SocialMedia & Advancement 2016Michael Stoner
This white paper explores new challenges for higher ed advancement's use of social media for outreach, engagement, and fundraising. We explored how institutions are using tools for boosting, promoting and advertising their social initiatives as organic reach of posts, tweets, and images has declined. Download at: http://mstnr.me/2g22TNr
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
This report looks at data from CASE/mStoner/Slover Linett survey of social media in advancement. This data provides a compelling view of what has changed — and what has remained the same since 2010 in the way institutions use social media for advancement. One big change is that some 50% of institutions surveyed use social channels as part of a multi-channel campaign. Contains six case studies of how seven colleges and universities used social media in campaigns.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
What I Learned About #SocialMedia Editing Social WorksMichael Stoner
This is a handout for the presentation I did at PRSA's summit for the Counselors to Higher Ed section on 18 April 2013 in Washington, DC. I shared reflections about what I learned about social media in researching and editing the case studies for our book, Social Works.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Risks of social media for businesses (and how to manage them)CrowdControlHQ
In a meeting with Security specialists held at the University of Loughborough we discussed the risks of social media and how they can be managed. This is our contribution to the topic.
Who is the social consumer and how did the 'social' behaviour affect organisations? How does the 'social shift' affect local government organisations?
This presentation was delivered by James Leavesley - CEO of CrowdControlHQ, to the LGComms meeting on the 8th of March 2012
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Social Media Comes of Age: Universities Get Results From Social-Powered Campa...Michael Stoner
This is an article I wrote for SCUP’s Planning for Higher Education Journal (July–September 2013) that shares some insights about how universities have used social media in different campaigns. It contains three case studies: William & Mary’s Ampersandbox; Florida State’s Great Give; and Missouri University of Science and Technology’s use of social media in crisis communications. Examples are taken from case studies in our book, Social Works.
#SocialMedia, Advancement, and Fundraising in Education 2013Michael Stoner
This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013, by Huron Education and mStoner in partnership with The Council for Advancement and Support of Education. [Results do not represent perspectives on the use of social media in learning and teaching or student recruitment and admissions.] Published October 2013.
This case study includes 6 new case studies of how schools, colleges, and universities use social media to raise money.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
There are many reasons why college and university presidents find the use of social media invaluable--and why they're concerned about it. Presented at CASE Europe, 29 August 2012.
This is a reprint of a chapter I wrote for Public Relations and the Presidency: Strategies and Tactics for Effective Communications, ed. by John Ross & Carol Halstead (CASE, 2001). I wrote this in late 2000; interesting to read the conclusions and recommendations a decade later.
Findings & Reflections: CASE/mStoner/Slover Linett Social Media Survey 2011 Michael Stoner
This presentation presents data from an international survey in spring, 2011, of how schools, colleges and universities use social media in their advancement activities (alumni relations, external relations, marketing, fundraising). We reflect on what some of what we learn means as far as staffing and managing social media. We also explore characteristics of institutions that are successful with social media.
Findings from 2011 CASE/mStoner/Slover Linett Survey of Social Media & Advanc...Michael Stoner
These slides are from a presentation that Cheryl Slover-Linett and I did at the CASE Social Media & Community Conference. It's a report on key findings from the 2011 CASE/mStoner/Slover Linett Survey of Social Media & Advancement, along with some implications and recommendations.
Slides for presentation I did on 6 April at Congreso CASE Latinoamérica 2011. Explores six significant themes that marketers, social media people, and other leaders in higher education need to focus on this year. I discuss how all communications & marketing channels are connected, how everyone needs to
Susan Evans, director of creative services at William & Mary, and Michael Stoner, president of mStoner, gave this presentation at the edUi conference in Charlottesville, CA, in November. It contains a case study of how the College of William & Mary conducted a search for a new mascot using primarily social media and offers insights into how to use multiple channels--online and offline, print and web, social and conventional--to conduct a successful campaign.
This presentation was given by Michael Stoner, president of mStoner, and Heather Sullivan, director of communications at Northfield Mount Hermon School in Gill, MA, at the CASE V conference in Chicago, IL, on 12 December 2010. The presentation focuses on campaigns that blend social media with other channels. It includes case studies of Northfield Mount Hermon School and Oregon State University's Powered By Orange campaigns.
Succeeding with Social Media in Advancing EducationMichael Stoner
This white paper provides highlights of research into how schools, colleges, and universities use social media in institutional advancement--raising money, building affinity, and marketing the institution. It's based on research conducted in spring, 2009, by CASE, mStoner, and Slover-Linett Strategies, the first-ever study of these activities. It includes an appendix on how colleges and universities use social media in admission and enrollment and four case studies of social media in action.
This is a handout for the presentation on campaigns using social media, presented at the CASE Social Media & Community conference, Chicago, IL, 15 April 2010.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. social media in advancement: year 3
Succeeding
with Social
Media 2012
18 April 2012: CASE Social Media & Community Conference
2. Contact us
Bill Hayward
Bill@SloverLinett.com
773.348.9215
SloverLinett.com
Michael Stoner
Michael.Stoner@mStoner.com
mStoner @mstonerblog
mStoner.com/mStonerblog.com
Slideshare.net/mStonervt
4. Overview
• Third year of survey: to learn how education
institutions manage social media
• Sponsors: CASE, mStoner, Slover Linett Strategies
• Method: survey mailed to 18,000 representative
CASE members; blogged on mStonerblog;
tweeted by Michael and other mStoner team
members
5. Some things stay the same
• Facebook: still the dominant channel
• Most (82%) departments handle their own
social media: but they have input from others
• Top goals are still focused on engaging alumni and
enhancing brand image
• Just 1/4 of respondents say they are “very
successful” in their social media efforts
6. But others change this year ...
• Twitter is up, both in effectiveness and usage
• LinkedIn and YouTube grew in importance, but
not as much as Twitter did
• Fewer institutions are using vendors community
solutions like Harris Connect and iModules
• Growing acceptance of social as effective: there
is a slow but steady increase in acceptance that
social media can be an effective communication
tool
7. Channel usage + channel growth
% Use % Growth
Facebook 0 96
Twitter 80 5
YouTube 73 8
LinkedIn 68 3
Blogs 55 12
Flickr 51 11
Web.edu 43 2
Vendor community -3 33
Home-built community 27 15
Geosocial 0 17
-25 0 25 50 75 100
Facebook: 96% usage, 0% growth
Twitter: 80% usage, 5% growth
YouTube: 73% usage, 8% growth
LinkedIn: 68% usage, 3% growth
Bogs: 55% usage, 12% growth
Flickr: 51% usage, 11% growth
An institutional website that is an aggregator of social network sites: 43% usage, 2% growth
Social communities provided by vendors through proprietary software (such as Harris Connect,
iModules, etc.) 33% usage, -3% (shrinkage)
A community created in-house by your unit (create/manage communities)27% usage, 15% growth
Geosocial services (such as Foursquare or SCVNGR) 17% usage [new question this year]
8. Social helps .edu engage
How has social media been most successful for your
institution?
Increasing engagement with our target audiences 57%
Increasing awareness of your school 14%
Building a stronger internal community 9%
Creating awareness of key institutional initiatives 7%
Increasing attendance at our events 4%
Recruiting students 3%
Communicating during campus issues/crises 3%
Increasing donations 1%
Other 3%
9. Social is now woven into campaigns
Half use social as part How often is social a part of
of a campaign of campaigns?
21%
40%
50% 50%
20%
19%
yes no 1-25% 26-50%
51-75% 76-100%
Campaign: a broader, planned effort to achieve a goal
• Less than one-quarter use social media in every campaign
10. Tools used to promote social initiatives
Website 91%
Email 88%
Social media 79%
Blogging 23%
Search engine optimization or search engine 21%
marketing
Internal publications 67%
Direct print mail 52%
External publications (not your institution’s 21%
publications)
Outreach and marketing at events 52%
Radio 6%
TV 4%
Other 4%
11. Acceptance of social growing
internally. But slowly.
2012
2011
2010
0 20 40 60 80
Social media have great potential for achieving important goals in my unit
My unit benefits from institutional support and buy-in for social deployment
Expertise to help our social media efforts is readily available
12. More people working on social now
than a year ago
• At the institution level:
• 32% have at least 1 FT, dedicated staff person on SM, up
from 26%
• 67% have at least one FTE (includes PT staff), up from
64%
• At the unit level:
• 19% have at least 1 FT, dedicated staff person on SM, up
from 15%
• 38% have at least 1 FTE (includes PT staff) on SM, up
from 31%
13. We look internally & externally for
training
External best practices in social media 55%
Internal social media and branding policies 52%
Technical assistance, or how to implement 43%
social media
Content development 37%
Engagement strategies 28%
Other 19%
14. But: there are questions about training
• Are best practices shared widely enough for this
to be effective?
• Are social media and branding policies helpful, or
are they just guardrails?
• Should we be concerned that there’s little
training in engagement strategies if our main goal
with social media is to engage constituents?
16. Measuring
• “Clemson has a Social Media Listening Center in
partnership with Dell and Radian6, which allows
faculty and students to monitor conversations, ID
trends, etc., as well as do research and teaching.
We're a ‘guinea pig.’”
• “Conversions (targeted goals); analysis of
‘affinity’ growth”
• “Number of enrollees”
17. Lessons learned, 1
• Fish where your fish are.
“Conduct research to find out where your audience already is
before launching a new channel”
• Talk and train.
“Ensure internal communication is deployed along with training
to potential users and content creators to maintain the 'business
as usual' approach.”
• You aren’t in control, so pay attention.
“Facebook's changes to the "group" set-up really messed us up.
We thought we had enough recent activity to move us from
"archive" to "current" but we did not. Our group went from 750
members down to 10.”
18. Lessons learned, 2
• Buy-in is essential for success.
“It is important to have "buy in" from high ranking officials in
order for social media to succeed.”
• No it’s not.
“Jump in! If you wait too long for a plan, you will miss the boat.”
• Plan, stay focused, measure.
“My department creates a strategic plan before deploying any
new platform. We believe it is better to focus on the 3-5
channels on which to meet our objectives, rather than spread
ourselves thinly across every platform available.”
“Very important to create specific strategies for each channel,
identify metrics, target audience, medium specific content, and
create a culture where it is about a global (department)
communications plan that involves SM channels. We are also
exploring effectiveness/relevance of management/
measurement external applications such as Klout.”
19. Crisis communications
“We learned how many of our students use social media as
a news tool when we had to close campus on day last
winter for snow. Many of our followers told us they found
out first through the university's social media sites—before
they checked email for the standard notice or saw an
announcement on the morning news. That was fuel for us to
continue what we were doing and making sure that
breaking news is always on social media.
Recently, we used social media to diffuse rumors about a
lock-down situation on campus. The lock-down was
precautionary but rumors were rampant on Twitter and
Facebook. We used the official university account to post a
response and the chatter on social media quickly stopped.”
20. Policies and guidelines
• Look to the experts.
“All our policies are created by our governance and legal team,
they are the responsible owners for this content and we treat
them as a subject matter expert. Our role is to ensure the
policies are visible to the world. Talk and train.”
• Social moves fast: be prepared.
“Be prepared to respond quickly in emergency situations. We
have had a few situations where the social media response was
held up by the official response process and it looked bad that it
took so long to respond in our social media channels. You aren’t
in control, so pay attention.”
• “Policy” is cultural, too.
Consider your campus culture. For us, it would have been
impossible to get buy-in and approval for an official policy. So we
went with guidelines instead.
21. Policies and guidelines
• Social isn’t always special.
“General guidelines about use of IT equipment and equality and
diversity guidelines cover most unwanted/abusive behaviour on
social media sites.”
I'm working with our HR department to move away from a
punitive tone in our social media policy and toward a position
tone in which employees are encouraged to use their status as
brand ambassadors to enhance our work as the university's
fundraising foundation — we'll see how it goes
• People want help.
Guidance to units who manage social media properties on how
to moderate comments and set expectations with fans/followers
has been highly sought after and highly valued.
22. Policies and guidelines
• Teaching moments for student workers.
“We require our students keep their own social media private if
they choose to like or follow our pages/accounts. We remind
students to keep their social media tasteful and professional,
especially if their profiles are public. They sign a written
statement at the beginning of the year that they promise to do
this.”
23. Be real about expectations
“With the success of the Obama 2008 campaign many
thought they could translate that money-raising success to
higher education development. Our university hired a
consulting company who claimed they could significantly
elevate annual giving via social media. This never transpired.
There is a fundamental difference between a short-term
campaign with a defined cause, dollar goal and finish line vs.
long-term relationship building and consistent, lifetime giving
which is the main focus of the development office.
We continue to explore and implement social media to raise
awareness and also for micro-campaigns where there is a
defined cause and dollar goal. This micro-campaign can then
benefit from alumni sharing it with others and becoming
"virtual fundraisers" by driving others to the campaign.”
25. Success factors
• On average, Communications and Marketing staff
tends to think they’re more successful,
Development staff think they’re less successful
• Drive their own social activities, don’t take
direction from others
• Use multiple metrics to gauge success
• Have institutional support for social media
• Have policies around social activities (content,
branding, privacy)
• Have more staff focusing on social
• They plan—and want to do more planning
26. Success factors: experience
• Believe in the power of SM to help them reach
their goals
• Regularly use SM activity with multiple
audiences—they’re out there trying things
• Actively use Twitter—a sign of more active SM
institutions
• Really use Facebook well—have nailed it, since it’s
the most dominant medium
27. Success factors: reach
• Use social media to strengthen brand image
• Market their SM activities broadly
• Regularly incorporate social into a broader multi-
media campaign*
*Campaign: a focused effort to achieve goals using a
variety of channels appropriate to the results sought
28. mstnr.me/webstix
In 2011, Webster University secured 200 tickets to seven concerts through a partnership with Verizon Wireless Ampitheatre and
devised a plan to distribute these tickets to those who engage with the University on various social media platforms. The idea was
to build brand awareness and drive to drive web traffic during the summer months, a time with little activity on the Webster
website. There were three ways to win tickets from Webster University as part of the social media campaign:
1. Follow us on Twitter. Once a week we sent a tweet encouraging people to re-tweet a message. The message included links to our
twitter account and our blog. Example: 2 tix courtesy of @WebsterU to the first 5 ppl to tweet: "@WebsterU is hooking me up with
Styx/Foreigner tickets! http://ow.ly/1KcaN" #STL
2. Check-in to Webster University on Foursquare. We built a check-in special on Foursquare that people could unlock when they
checked-in to specific locations on campus.
3. Post a video to YouTube answering the question Why Webster?
Traffic coming from social media to the blogs.webster.edu server during the months of June and July was up from 230 in 2010 to
2,476 in 2011 and pageviews increased from 747 (2010) to 4,628 (2011).
Twitter proved to be the most effective tool for communication about the Summer Ticket Giveaway, generating 822 mentions; 263
new followers; 871 website referrals (204% increase from 2010). An additional benefit, although hard to measure, was the word of
mouth on campus talking about Twitter. While everyone following @websteru may not have re-tweeted the messages, they were
paying attention.
The campaign only resulted in one user-generated video on YouTube but it provides an authentic testimonial that has since been
viewed more than 250 times.
Webster University created nine separate check-in campaigns on Foursquare; 308 people view the various check-in specials and
213 people unlocked them.
29. print: box of cards with word
pairings web: ampersandbox.wm.edu
Admissions: mstnr.me/wmadmit
Chronicle of Higher Ed: bit.ly/A79rVn
In the first six months:
•33,500 page views
•9,500+ unique visitors
•1:55 average time on site
•Visits from 64 countries
•21% of traffic is Williamsburg
Anecdotal:
My daughter Holly (high school junior) and my wife went on a campus visit Monday and
brought back the new view book. It’s innovative and well done—very impressive compared to
the materials we are seeing from other schools.
Press:
Chronicle of Higher Ed coverage: http://bit.ly/A79rVn
“Naked & Friendly” (mStonerblog post): www.mstonerblog.com/index.php/blog/comments/
naked_friendly/
30. mstnr.me/NNMUflash
The Nelson Mandle Metropolitan University (NMMU) flash mob staged within a busy shopping centre in Nelson Mandela Bay, South Africa, was filmed and flighted on
YouTube as a branding and recruitment campaign aimed at raising awareness about NMMU beyond the region and to showcase it as a vibrant, multi-cultural, proudly South
African university. With only a small budget, we needed to be creative with our funds and so we turned to our own international award-winning choir, viral marketing and a
supportive communication strategy to spread NMMU's good name. Although flash mobs are fairly commonplace overseas, in South Africa they are still novel.
The main objectives of the flash mob video were to raise awareness of the NMMU brand (we are only six years old) and to advertise the closing date for undergraduate
applications using a medium that is particularly enjoyed by our target audience - future students. The vision of NMMU is to be "a dynamic African university recognised for
its leadership in generating cutting-edge knowledge for a sustainable future". We also wanted our staff and current students to be proud to belong to NMMU and share the
video with their networks too. We believe the visuals echo this claim with its vibrancy and multicultural mix of students. We were also the first South Africa university to
stage a filmed flash mob, setting an example to other institutions when it comes to using social media to great effect.
A supportive communication strategy was implemented to drive viewers to the YouTube site. This included the voluntary use of mavens and connectors - young people with
huge numbers of friends on Facebook, and other influential individuals who use social networks. The conventional media was also alerted once the video had been uploaded
on YouTube. Key NMMU staff worked closely with the advertising agency, the production agency, the choir and the media to ensure a co-ordinated approach.
Here are some of the indicators of the video's success:
• Within weeks of its release in July, the NMMU flash mob was "the most watched South African video" on YouTube and the "all-time most entertaining South African
video.
• The content of the feedback on YouTube - some 18 pages of feel-good messages
• The extensive television, radio and media coverage
• The national branding, video production and campaign awards we won as a result of our viral marketing efforts with the NMMU flash mob
• The award won by our agency Boomtown for the innovative campaign
• The vast number of bloggers who shared the link and sang the video's praises
• Apart from knowing that our brand now has reach beyond the Eastern Cape, the number of applications from undergraduates increased by 27% from 23 756 to 30
141
31. mstnr.me/rp2E7L
Using Facebook, email, the web, and other tools, Madison Area Technical College in Madison, Wis.,
won public support for a $134-million rebuilding project by almost 60 percent of the vote. mstnr.me/
rp2E7L
32. #goetownblue
www.bluevblue.com/
mstnr.me/HGJb3H
Elizabethtown vs. Messiah
In the fall of 2011, Elizabethtown College and Messiah College took a long-standing rivalry from the soccer field to the annual fund campaign through a giving challenge between young alumni—or those that
have graduated within the last ten years—called Battle of the Blues.
The campaign, which pitted young alumni of the two colleges against one another to tally the highest participation rate, launched in July 2011 and wrapped up on October 31, 2011. The E-town Blue Jays came
out on top a participation rate of 7.85%; Messiah checked in at a close 7.72%.
Melody Bitkoff, director of the Elizabethtown College Annual Fund, says that thanks to the support from young alumni, E-town not only clinched the title but also has made progress toward one of the College’s
primary fundraising goals: to increase alumni donor participation.
“To date 9.78% of young alumni have made a gift compared to 7.12% last year and our overall alumni rate for the Annual Fund has increased to date too, from 13.42% compared to 13.19%,” Bitkoff said.
In addition to emails and direct mail, the web and social media was used to heavily promote the giving challenge. First, a dedicated website, www.bluevblue.com was created; this site included details of the
challenge, linked to donation forms, and also, each Monday during the competition, updated the current standings. Second, special Twitter hashtags were created to create buzz, provide a mechanism for
participants to let their friends and followers know they gave and, of course, to encourage friendly trash-talking between the two colleges. Additionally, the Battle of the Blues website pulled in the Twitter feed
from each college’s designated hashtag: #goetownblue or #gomessiahblue.
Staff members from both College’s marketing and development offices also used the hashtag to inform those who may be on Twitter of the campaign’s progress and to “egg-on” or entice their young alums to
respond and, most importantly, make a gift. Finally, E-town produced several short videos—mostly humorous in nature—to promote the contest. These videos were shared via email messages, Twitter and
Facebook.
But it wasn’t just an online campaign; Battle of the Blues also had some face-to-face time with alumni through a table at the Oktoberfest tent during the Elizabethtown College Homecoming and Family
Weekend. The winning team was announced during the famous, annual soccer game between the archrivals. Will there be a rematch?
--Donna Talarico, Integrated Marketing Manager, Elizabethtown College
33. [bit.ly/aSJZQZ+]
More: [poweredbyorange.com; case study: mstnr.me/
Though it originally targeted Portland, the campaign expanded quickly. PBO evolved into a broader
awareness-building campaign for OSU. To make this shift, PBO initiated the Orange Spotlight in 2010.
The feature invites nominations for businesses that are “Powered by Orange” — “owned by an
Oregon State alum, have lots of OSU alums working there, or are just friends of OSU. They also drive
innovation, support economic growth, and serve in the community.” Each month, a winning business
is selected for the “Orange Spotlight,” which includes a feature story on OSU’s website, promotion on
its social networks, and inclusion in a campaign to push OSU fans to featured businesses via Powered
by Orange. People who nominate businesses are entered in a drawing for OSU Football season tickets.
The result? Baker said, “We’re getting hundreds of nominations for businesses with some kind of OSU
connection.” The benefits can be real for businesses profiled. “We just spotlighted a vineyard in Napa
Valley, Lamborn Family Vineyards. Its owners are graduates of the OSU horticulture program and
using sustainable growing techniques. Lamborn got great publicity when WineBusiness.com picked
up the story. This gave us a great story to reuse as we talk about OSU’s new wine institute. It was a
win-win for all concerned.”
The “Orange Spotlight” nominations have enabled OSU to gain detailed information on hundreds of
businesses. Baker noted, “That’s a pretty significant result for us.”
34. bit.ly/dmRg3O
bit.ly/9li6EU
bit.ly/czaavP
Using a blog, Facebook, YouTube, Twitter and other tools, friends and fans of the College of William and Mary
offered 839 suggestions for a new mascot; the site where their Griffin was revealed got 16,913 unique visitors;
and they earned coverage on The Daily Show, the Chronicle, ESPN, and other major outlets.
Other results: 839 mascot suggestions/90 days; 11,183 survey completions/4 wks; 3,345 view of mascot
search YouTube vid; 16,913 unique visits of finalist unveiling; earned media= Daily Show, WaPo,ESPN, USA
Today, CHE, etc.
URLs for assets associated with this campaign:
blog: wmmascot.blogs.wm.edu
Facebook: bit.ly/8YnyHl
Twitter: @WMMascot
YouTube: www.youtube.com/wmmascot
Flickr: bit.ly/cYVYk3
Featured in Jon Stewart video: bit.ly/czaavP
35. electionblog2010.blogspot.com
www.youtube.com/user/60secondpolitics
nottspolitics.org
The communications and marketing team at the University of Nottingham created a campaign focused on positioning Nottingham
as the definitive source of expert commentary on the 2010 UK elections. This involved both staff members in the communications
and marketing team as well as faculty with expertise in politics. By live blogging 24/7 during the election season, they wanted to
draw the attention of reporters and major media , scholars at other institutions, the general public, potential students, and public
opinion influencers.
Before the effort began, they developed a series of goals to which they attached specific numbers. For example: “to generate 20
pieces of national and international [media] coverage…”; “… to help increase applications by at least 5%.” In preparation, the
team researched reporters, bloggers, and experts, developing extensive lists of media contacts.
One staff member worked closely with the faculty experts and bloggers to time tweets and posts in response to developing
election themes. Traffic was largely driven by Twitter (123 tweets with 7,779 click-throughs), online PR, and linked placement of
faculty experts supported by their blog posts and traditional PR work.
By the campaign’s end, 104 blog posts had delivered more than 90,000 page views. The campaign exceeded all the targets set by
the office. And: “Every item of national media coverage on Election Day featured a University of Nottingham spokesperson,” for a
total of 466 national media hits. Applications to the School of Politics & International Relations rose 15%.
Relevant URLs:
electionblog2010.blogspot.com
www.youtube.com/user/60secondpolitics
nottspolitics.org