Social media from the point of view of Investor Relations. How should listed companies behave in relation to social media?
Christian Brosstad, Communication Director
SpareBank 1 Gruppen AS,
12th Nordic Investor Relations Conference - Stockholm, June 2010
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Social Media its Impact with Positive and Negative AspectsEditor IJCATR
Social media is a platform for people to discuss their issues and opinions. Before knowing the aspects of social media
people must have to know what is social media? Social media are computer tools that allows people to share or exchange
information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of
social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During
this paper we describe how these media will affect society in a broad way.
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--Download for full presenter notes--
Share some of my thoughts and results from a simple survey
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If employees are allowed to use social media, will this improve the business?
--Download for full presenter notes--
Share some of my thoughts and results from a simple survey
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From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
Whether you are going away for a conference, vacation or holiday, there are times when you will not be able to personally manage your social media sites. In this webshop we’ll teach VISTA how they can keep their sites active
and their audiences engaged even when they are offline for a short or extended period of time. For the video presentation visit http://youtu.be/IX_kfVY9Qvs
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My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
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These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
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Her er presentasjonen min fra Yggdrasilkonferansen 2016 - Christian Brosstad, Direktør kommunikasjon og digital utvikling
mob +47 970 80 686
http://yggdrasilkonferansen.no/keynote/40-uxting-elsker/
Five digital trends from SXSW Interactive 2014.
Her er presentasjonen fra Gambits frokostmøte #HeltTexas - Hotte Digitale Trender fra Texas - fredag 21. mars 2014.
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Her er oppdatert presentasjon som ble brukt på tre forskjellige seminarer siste uken: Nets betalingskonferanse i Tønsberg, Rygge-Vaaler Sparebank og SpareBank 1 Oslo Akershus kundesenter.
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Annonsørforeningen 2010
Utdrag fra forelesning på Handelshøyskolen BI torsdag 21. oktober 2010.
Christian Brosstad, informasjonsdirektør , SpareBank 1 Gruppen AS
Stor takk til - som kilder og inspirasjon: Bloggskolen.no, Ole Emil Johnsen og SpareBank 1.
Hvordan skrive for web? 21 skrivetips for digitale flaterChristian Brosstad
Utdrag fra forelesning på Handelshøyskolen BI torsdag 21. oktober 2010.
Christian Brosstad, informasjonsdirektør , SpareBank 1 Gruppen AS
En stor takk til kilder + god inspirasjon: Øystein Bonvik og Peggy Simcic Brønn, «Virksomhetens stemme», nettskriving.no, www.useit.com/jakob/ og www.alistapart.com/topics/content/writing/
Collective Mining | Corporate Presentation - May 2024
10 tips on Social Media and Investor Relations - Christian Brosstad, 12th Nordic Investor Relations Conference - Stockholm, June 2010
1. chrisbros
christian.brosstad
pengeroglivet.no
10 tips on S ocial Media and
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Investor Relatio stor Relations of Inve
the point of view
Social media from tion to social med
ia?
http://www.flickr.com/photos/rosauraochoa/3317861210/in/set-72157615199620315/
d compani es behave in rela
How should liste
ation Director
Christian Bro sstad, Communic
ppe n AS ,
SpareBank 1 Gru
rence
Relations Confe
12th Nordic Investor
juni 2010
Stockholm, 17.
3. Takk for oppmerksomheten!
I’ve got a reading
recommendation
for you!
[…and I don’t get paid to say this….]
http://www.flickr.com/photos/qualman/3742718341/sizes/o/
7. BP can’t control its oil leak, and
it’s also having a rough time with
image control.
BP’s reality?
Photo: http://www.wired.com/images_blogs/epicenter/2010/06/beach.jpg
8. The public’s reality?
A Brown Pelican covered in oil sits on the beach at East Grand Terre Island along the Louisiana coast on Thursday, June 3, 2010.
(AP Photo/Charlie Riedel)
9. Things happening right now!
A mash-up of information
1. 25 % of search results for the World’s Top 20 largest brands are
links to user-generated content.
• 34 % of bloggers post opinions about products & brands
• 78 % of consumers trust peer recommendations. Only 14% trust
advertisements
2. 43 % of institutional investors and analysts regularly read blogs for
business information
3. 47 % read blog posts which made them investigate an issue further
4. 85 % of financial services professionals under 50 are using social
media
5. 63 % of US pro investors say social media will play an increasingly
important role in decision making
Sources: Socialnomics by Eric Qualman, Brunswick Group, Ledermark and SpareBank 1 Gruppen
10. A NEW
media landscape
• New technology
– 24-hour news cycle
– The sender and the receiver are equal
– Instant news on your mobile
• The new ‘journalist’
– ‘Everyone’ can become a journalist
– Operates outside traditional rules and conducts
– Trusted as sources of information
11. This is a challenge for
corporations
• New technology makes everyone a
‘witness’
– Everyone can listen, talk, share and
publish
– News spreads faster than ever
– Big corporations are under
‘investigation’ by ‘everyone’
– One unhappy customer can easily
create a huge crisis
• You can’t ‘control’ the news flow
– Less control of corporate reputation
– Need to engage and communicate
through social media
Photo: http://www.mccullagh.org/image/d30-6/inauguration-protest-corporations.html
21. 6. Investors are consuming all
your content whether published
by IR or not
”SpareBank 1 har lansert en egen
iPhone-app med de nyttigste
banktjenestene - nok til å bytte
bankforbindelse, spør du oss”.
http://icons.mysitemyway.com/wp-content/gallery/magic-marker-icons-arrows/114823-magic-marker-icon-arrows-arrow-styled-left.png
22. 7. Use social media to build trust
with stakeholders –
Be a part of people’s info stream
23. 8. Social Media is not just about
Facebook, YouTube and
Twitter….it’s also about culture,
and the way we do business
Everyone has to think
about social media in an
organisation
Fraud!
Social products
and services
24. 9. Don’t make your own
communities.
’Fish where the fish are’.
http://www.flickr.com/photos/changeforge/4265145390/
25.
26. 10. Live your life as if your
grandmother is watching.
http://www.flickr.com/photos/davidbessent/89100289/
27. Thanks for your time!
christian.brosstad@sparebank1.no
http://twitter.com/chrisbros
http://www.facebook.com/christian.brosstad
http://www.slideshare.net/Christian.Brosstad
http://brosstad.posterous.com
http://pengeroglivet.blogs.com