Social Media & Teens

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Your Social Status
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Your Social Status

@YourSoclStatus

Your Social Status
Centerville High School 2012
Social Tech Soup

+ Kate Salyers

kate@YourSocialStatus.com

Kate Salyers

by Kate Salyers
Copyright 2012 Your Social Status.
All Rights Reserved. Owner, Your Social Status

About Me

Copyright 2012 Your Social Status. All Rights Reserved.

Reputation

“It takes many good deed
to build a good reputation
and only one bad one to
lose it.”
-Benjamin Franklin


Social Media Stats


Social Media Stats
•Sharing videos-
•30% of online students say they download and view
videos uploaded by other users at least once a week.
•9% say they upload videos of their own creation at
least weekly.
•22% say they have uploaded videos they created at
some point.
•Sharing photos-
•24% of online students say they post photos or artwork
created by others at least once a week.
•22% say they post photos or artwork of their own
creation at least that often.


Social Media Stats

•Blogging.
•17% of online students say they add to blogs they’ve
created at least weekly;
•30% of students have their own blogs
•Creating content.
•33% said they were involved in online art and story-
sharing, either creating it or looking at others’ work.


Teens & Social Media



Social networking sites are now a big
part of a teen’s day:

• 51% check the sites more than once
a day

• 22% check more than 10 times a
day


Parents have a lot to learn about their children’s social
networking behaviors:

• Just 4% say their children check social networking sites
more than 10 times a day (22% of teens do)

• 23% of parents say their children check more than once a
day (51% do)

• 12% of teens with Facebook or MySpace pages admit their
parents don’t even know about the account

• Just 16% of parents think their child has shared information
they would not normally share with the public (28% have)



There’s a Good Side to Social Networking

•The Internet is also helping teens support charities,
volunteer, be creative, and even study.

•Parents and children agree that the Internet is helping
their academic performance in school:

•75% of parents say the Internet helps their child’s
academic performance

•67% of teens say the Internet helps their academic


Social Media Is Unavoidable

Daily News
On TV
Conversation
On-line & Off-line
Who’s Talking?
Social Media’s Influence


Your Digital Reputation

What is a digital reputation?
Who does a digital reputation apply
to?
Why should I care?
Who else cares?
What should I look for?
How do I manage it?
How do I prevent it?
How do I maintain it?


What Is A Digital Reputation

What Is A Digital Reputation?
How I See Me
How Others See Me
How I Want Others to See Me


Who Does It Apply To?

Who Does A Digital Reputation Apply
To?
Everyone On-line & Off-line
Individuals
Companies


Why Should I Care?

Why Should I Care?
Reflects Who You Are
Current Position
Future Position
Family & Friends
Facebook, Twitter, Google+,
Pinterest, LinkedIn & YouTube
What Weight Do They Each Hold with
Google, Bing and Yahoo


Who Cares?

Who Cares?
You
Potential Employers
Current Employers
Family &Friends
Schools
College Admissions


Who Cares?

Each year, Jobvite publishes the industry
barometer on how employers use social networks
to recruit.

•89% will recruit in social networks this year
•55% will spend more on social recruiting
•64% use 2 or more networks for recruiting
•78% expect increased competition for hires

What Should I Look For?

What Should I Look For?
Photos
Videos
Posts
Groups
Brand Likes
Events
Private Information
Religious/Political Affiliation
Sites You Are Not Active On
Any Negative Associations


How Do I Manage It?

How Do I Manage It?
Damage Control
Research
Correct
Respond
Keeping Profile Private
Become Friends with Boss and/or
Co-workers


How Do I Prevent It?

Prevention
Google/Yahoo! Alerts
Monitor Blogs (Technorati)
RSS To Track Brands
When It Starts
Now
Facebook Timeline
Twitter
Pinterest


How Do I Maintain It?

How Do I Maintain It?
Conduct Monthly Profile Audits
Google search name + review
Participate
Influence
Engage
Build A Network


How Do I Get Involved?

Talk often about life in the digital world and what it
means to be a safe& smart user:remind kids that online
posts can last forever, and that potentially anyone can see
them. If they wouldn’t put something up in the hallway in
school, they shouldn’t post it on their pages.

• Get yourself an account: see for yourself how your kids’
online world works – it’ll be easier for you to understand what
they’re talking about.

• Make sure your kids set privacy settings: they aren’t
foolproof, but they’re important

• Set rules for what they can and can’t say, post, and play
online: the bottom line – posts with drugs, drinking, sexual
posing or activity will come back to haunt them. If they
wouldn’t say it to someone’s face, they shouldn’t post it.

Social Media & Teens

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