The document provides dos and don'ts for visual merchandising in retail. It recommends placing high-priced and best-selling items in prominent locations to drive attention. Essential items like milk and eggs should be placed farther in the store to encourage customers to walk through more of the store. Discounts and offers should be prominently displayed to encourage faster purchasing. Shelves should be filled adequately but not excessively, and displays should be changed with the seasons to attract customers. Like items should not be separated and shelves should not be overcrowded.

1. Top 5 Dos and Don'ts in Retail Merchandising

2. Visual
Merchandising
Do’s
Make it easy
Placing essential items on shelves
Focus on shopper importance
Connect with people's senses
Provide discounts and offers

3. Make it easy & Placing essential items on
shelves
While executing products on
shelves, place high-priced, best-
selling items on the topmost
shelves to drive customers’
attention. Also, don’t forget to
put the significant items in the
top-left corner of the shelves.
Always try to place essential
items like milk and eggs in the
furthest corner to encourage
customers to walk through the
store and purchase.

4. Focus on
shopper
importance
& Connect
with
people's
senses
Create visual displays that stimulate
shopper’s interest in engaging with senses
like sight, smell, sound, touch and taste.
Shopper’s always like to do self-selection. So,
placing highly impulsive, promotional and
enticing products at eye-level and changing
the store layout as per seasons and market
demand could bring the highest profits

5. Provide discounts
and offers
1. Placing discount labels on products
can make customers purchase items
faster.
2. Also, this reduces out of stocks and
fills the shelves with new and other
products efficiently.

6. Visual Merchandising Don’ts
Don’t separate
like-items
1
Try to avoid
overcrowded
store space
2
Don’t fill
shelves with
excess stock
3
Don’t forget to
change displays
on seasons
4
Don’t forget the
shelf life of
items
5

7. Don’t separate like-items & Try to avoid
overcrowded store space
Retailers should not places like-items like beverages, chips, and jams
separately. This will cause shoppers to find more time to find other
brands of beverage items.
Do not fill many products on display, which makes it difficult for
shoppers to walk through the store.

8. Don’t fill shelves with excess stock & Don’t forget
to change displays on seasons
Always fill the store shelves
with adequate inventory.
Otherwise, people will miss
out on the essential products.
Always use the seasons to
change displays. This helps
customers to walk inside your
store and make purchases.

9. Don’t
forget the
shelf life
of items
Do not ignore the shelf life of items on
your store shelves.
Make sure that everything is good for
shoppers to purchase,
and keep inventories properly stocked to
drive sales.

10. Use Nexgen POG to effectively plan and execute
retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com