This document provides an overview of store operations and retail marketing. It discusses key aspects of managing a retail store including store atmosphere, cash handling, prevent shoplifting, customer service, refunds/returns, visual merchandising, training programs, inventory/stock management, and legal compliance. It also describes the role of the store manager and their responsibilities which include ensuring the store is clean, properly stocked, offers a positive customer experience, and meets business targets and profits. Additionally, it covers retail location strategies, factors affecting location selection, and the STP (segmenting, targeting, positioning) approach to retailing.
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
For us “Management Consulting” is not a mere profession, but our passion. Every team member of Align is focussed on ensuring results and making businesses profitable.
Align Associate has helped numerous corporates in meeting their business goals. A smart organization whose team have expertise of working for Global major corporates and have evolved a unique methodology of solution coupled with strong implementation approach. The organization has a team of ACAs, MBAs, Engineers, Tech Experts having all round corporate strategy and business process expertise who work as a team to bring results. It is quite appreciated by the corporate world at large for its commitment to deliver value.
This presentation is designed for people who sell or market to retailers. It is also suitable for those who are new in a retail business such as management trainees, IT and finance teams.
The term "merchandise mix" is essentially the product assortment a retail store offers. It refers to the breadth and depth of the products a given retail store carries on a regular basis. It's not always easy to find a good balance among the products a store could choose to offer, so it's worth considering carefully.
Retail Merchandising Strategy for Fashion MerchandiseVISHWA VARUN
Research provides a basic understanding of the merchandising concept to underline the relevance of merchandise planning in a retail organization. To provide information on merchandise grouping, defining the concept of merchandise hierarchy. It explains what is meant by merchandise buying and replenishment planning.
This research also covers the planning and carrying out of buying and selling activities including the responsibilities of buyers. It follows the flows of merchandise from arrival in the store to purchase by the customers. Today, stores use aggressive merchandising techniques for men’s and children clothing too. Fashion influence has also spread to all other areas of retailing from cosmetics and home furnishings to cookware.
Every area of merchandising responsibility needs planning and organization to make it function properly and to ensure successful buying and selling. Merchandising responsibilities are usually divided between two chains of command .The buying line has responsibility for merchandise content and assortment; the store line is the liaison between the merchandise organization and customers. The buying line works behind the scenes; the store line interface with customers on a daily basis. The goal is to sell merchandise.
The merchandise managers and buyers of the buying line must do all the planning and other activities necessary to bring the right merchandise in to the store at the right time to satisfy the store customers.
For us “Management Consulting” is not a mere profession, but our passion. Every team member of Align is focussed on ensuring results and making businesses profitable.
Align Associate has helped numerous corporates in meeting their business goals. A smart organization whose team have expertise of working for Global major corporates and have evolved a unique methodology of solution coupled with strong implementation approach. The organization has a team of ACAs, MBAs, Engineers, Tech Experts having all round corporate strategy and business process expertise who work as a team to bring results. It is quite appreciated by the corporate world at large for its commitment to deliver value.
This presentation is designed for people who sell or market to retailers. It is also suitable for those who are new in a retail business such as management trainees, IT and finance teams.
The term "merchandise mix" is essentially the product assortment a retail store offers. It refers to the breadth and depth of the products a given retail store carries on a regular basis. It's not always easy to find a good balance among the products a store could choose to offer, so it's worth considering carefully.
Retail Merchandising Strategy for Fashion MerchandiseVISHWA VARUN
Research provides a basic understanding of the merchandising concept to underline the relevance of merchandise planning in a retail organization. To provide information on merchandise grouping, defining the concept of merchandise hierarchy. It explains what is meant by merchandise buying and replenishment planning.
This research also covers the planning and carrying out of buying and selling activities including the responsibilities of buyers. It follows the flows of merchandise from arrival in the store to purchase by the customers. Today, stores use aggressive merchandising techniques for men’s and children clothing too. Fashion influence has also spread to all other areas of retailing from cosmetics and home furnishings to cookware.
Every area of merchandising responsibility needs planning and organization to make it function properly and to ensure successful buying and selling. Merchandising responsibilities are usually divided between two chains of command .The buying line has responsibility for merchandise content and assortment; the store line is the liaison between the merchandise organization and customers. The buying line works behind the scenes; the store line interface with customers on a daily basis. The goal is to sell merchandise.
The merchandise managers and buyers of the buying line must do all the planning and other activities necessary to bring the right merchandise in to the store at the right time to satisfy the store customers.
Consumers satisfied with the store’s service quality are most likely to remain loyal. Service quality is being increasingly perceived as a tool to increase value for the consumer; as a means of positioning in a competitive environment to ensure consumer satisfaction, retention and patronage. Much of the attention focused on the service quality construct is attributable to the SERVQUAL instrument developed by Parasuraman, Zeithaml & Berry (1988) for measuring service quality.
ESOFT Metro Campus - Diploma in Software Engineering - (Module VI) Windows Based Application Development in Java
(Template - Virtusa Corporate)
Contents:
Introduction to Java
Features of Java
What you can create by Java?
Start Java Programming
Creating First Java Program
Java Virtual Machine
Basic Rules to Remember
Keywords in Java
Comments in Java Programs
Printing Statements
Primitive Data Types in Java
Arithmetic Operators
Assignment Operators
Comparison Operators
Logical Operators
If Statement
If… Else Statement
If… Else if… Else Statement
Nested If Statement
While Loop
Do While Loop
For Loop
Reading User Input
Arrays
Two Dimensional Arrays
Strings
Objects and Classes
Java Classes
Java Objects
Methods with Return Value
Methods without Return Value
Constructors
Method Overloading
Variable Types
Inheritance
Method Overriding
Abstract Classes
Interfaces
Polymorphism
Packages
Access Modifiers
Encapsulation
Exceptions
JDBC
GUI Applications with Swing
NetBeans IDE
.**Slide 1: Introduction**
- Title: "Salesperson: Types and Qualities"
- Brief introduction to the importance of salespeople in driving business success.
---
**Slide 2: Types of Salespeople**
- *Inside Sales Representatives:*
- Description: Work from an office setting, using phone calls, emails, and virtual communication to reach potential clients.
- Image: Visual representation of an inside sales representative at a desk with a headset.
- *Field Sales Representatives:*
- Description: Engage with clients face-to-face, often traveling to meet them in person.
- Image: Picture of a field sales representative conducting a presentation or meeting with a client.
- *Key Account Managers:*
- Description: Focus on building and maintaining relationships with key clients.
- Image: Illustration of a key account manager discussing strategies with a long-term client.
- *Retail Sales Associates:*
- Description: Interact with customers in a retail environment, providing product information and assistance.
- Image: Retail setting with a sales associate assisting a customer.
---
**Slide 3: Qualities of a Successful Salesperson**
- *Effective Communication:*
- Description: Clear communication skills are crucial for conveying product benefits and building rapport.
- Image: Icons representing effective communication (speech bubbles, listening ears).
- *Adaptability:*
- Description: Ability to adjust strategies based on client needs and market changes.
- Image: Visual representation of a salesperson adapting to different scenarios.
- *Product Knowledge:*
- Description: In-depth understanding of the product or service being sold enhances credibility.
- Image: Salesperson confidently discussing product features with a client.
- *Customer-Centric Approach:*
- Description: Putting the customer's needs first to build trust and long-lasting relationships.
- Image: Customer satisfaction survey icon or a happy customer testimonial.
---
**Slide 4: Qualities (contd.)**
- *Resilience:*
- Description: Persistence in the face of rejections and challenges is a key trait.
- Image: Resilient salesperson overcoming obstacles.
- *Negotiation Skills:*
- Description: Ability to negotiate win-win deals that benefit both the customer and the company.
- Image: Salesperson shaking hands with a satisfied client.
- *Time Management:*
- Description: Efficient use of time to maximize productivity and meet sales targets.
- Image: Clock or calendar icons representing effective time management.
- *Tech-Savviness:*
- Description: Proficiency in using sales tools, CRM systems, and other technologies.
- Image: Salesperson with digital devices, representing tech-savvy skills.
---
**Slide 5: Training and Development**
- *Continuous Learning:*
- Description: Emphasize the importance of ongoing training to keep up with industry trends.
- Image: Books, laptop, and a graduation cap symbolizing continuous learning.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Retailing and Retail Management
Retailing :
Commercial transaction in which a buyer intends to consume the good or service through
personal, family, or household use.
Retail Management :
A process of promoting greater sales and customer satisfaction by gaining a better
understanding of the consumers of goods and services produced by a company.
3. STORE
The retail store is the place where the customers take a decision on the purchase of the products
offered by the retailer.
4. Key roles in store environment
The retail store is of prime importance to the retail origination, for two reasons.
1. The retail store is the primary source of revenue for the retailer .
2. It is the point where the customer actually interacts with the retail store and its offerings .
5. Store Atmosphere
The store must offer a positive ambience to the customers for them to enjoy their
shopping and leave with a smile.
1.The store should not give a cluttered look.
2.The products should be properly arranged on the shelves according to their sizes and
patterns. Make sure products do not fall off the shelves.
3.There should be no foul smell in the store as it irritates the customers.
4.The floor, ceiling, carpet, walls and even the mannequins should not have unwanted
spots.
5.Never dump unnecessary packing boxes, hangers or clothes in the dressing room.
Keep it clean.
6.Make sure the customers are well attended.
7.Don’t allow customers to carry eatables inside the store
6. Cash Handling
1. It is essential for the retailer to track the daily cash flow to calculate the profit and loss of the
store.
2. Cash Registers, electronic cash management system or an elaborate computerized point of
sale (POS) system help the retailer to manage the daily sales and the revenue generated.
7. Prevent Shoplifting/Safety and Security
1. The merchandise should not be displayed at the entry or exit of the store.
2. Do not allow customers to carry more than three dresses at one time to the trial room.
3. Install CCTVs and cameras to keep a close watch on the customers.
4. Each and every merchandise should have a security tag.
5. Ask the individuals to submit carry bags at the security.
6. Make sure the sales representative handle the products carefully.
7. Clothes should not have unwanted stains or dust marks as they lose appeal and fail to impress the customers.
8. Install a generator for power backup and to avoid unnecessary black outs.
9. Keep expensive products in closed cabinets.
10. Instruct the children not to touch fragile products.
11. The customers should feel safe inside the store.
8. Customer Service
1. Customers are assets of the retail business and the retailer can’t afford to lose even a single
customer.
2. Greet customers with a smile.
3. Assist them in their shopping.
4. The sales representatives should help the individuals buy merchandise as per their need and
pocket.
5. The retailer must not oversell his products to the customers. Let them decide on their own.
6. Give the individual an honest and correct feedback. If any particular outfit is not looking
good on anyone, tell him the truth and suggest him some better options.
7. Never compromise on quality of products. Remember one satisfied customer brings five
more individuals to the store. Word of mouth plays an important role in Brand Promotion.
9. Refunds and Returns
1. Formulate a concrete refund policy for your store.
2. The store should have fixed timings for exchange of merchandise.
3. Never exchange products in lieu of cash.
4. Never be rude to the customer, instead help him to find something else.
10. Visual Merchandising
1. The position of dummies should be changed frequently.
2. There should be adequate light in the store. Change the burned out lights immediately.
3. Don’t stock unnecessary furniture at the store.
4. Choose light and subtle colours for the walls to set the mood of the walk-ins.
5. Make sure the signage displays all the necessary information about the store and is installed
at the right place visible to all.
6. The customers should be able to move and shop freely in the store.
7. The retail store should be well ventilated.
11. Training Program
1. The store manager must conduct frequent training programs for the sales representatives,
cashier and other team members to motivate them from time to time.
2. It is the store manager’s responsibility to update his subordinates with the latest softwares in
retail or any other developments in the industry.
3. It is the store manager’s responsibility to collate necessary reports (sales as well as
inventory) and send to the head office on a daily basis.
12. Inventory and Stock Management
1. The retailer must ensure to manage inventory to avoid being “out of stock”.
2. Every retail chain should have its own warehouse to stock the merchandise.
3. Take adequate steps to prevent loss of inventory and stock
13. Legal Compliance
1. Ensure that the store is in compliance with employment laws, including those reg
arding wage and hour, human rights and equal employment opportunities.
2. Maintain safe working conditions for the employees and customers coming in the
store, resolve any safety concerns quickly.
3. Ensure store security from internal and external theft and get to know the proper
apprehension and prosecution procedures for your state.
14. In brief
Typically in a retail store, the following tasks need to be performed.
1. Store administration and management of the premises
2. Managing inventory and display
3. Managing receipts
4. Customer service
5. Managing promotions, events, alliances and partnerships
15. Role of store manager
Store Manager:
An individual responsible for managing the overall functioning of the store is called a store
manager.
A store manager takes care of the day to day operations of the store and ensures maximum
profitability for his store.
In simpler words a retail store is a store manager’s baby.
17. Gender Preference
Both Male/Female.
In certain cases the selection might depend on the merchandise available in the store.
A store specializing in female lingerie would prefer a female store manager as she would be
more comfortable with the female buyers.
18. Responsibilities of the Store Manager
1. Recruiting employees for the store is the store manager’s prime responsibility.
2. The store manager must make sure his store is meeting the targets and earning profits
3. The store manager is responsible for maintaining the overall image of the store
4. He is responsible for managing the assets of the store
19. He must ensure
1. The store is kept clean
2. Shelves and racks are properly stocked and products do not fall off the shelves.
3. Mannequins are kept at the right place to attract the customers into the store and rotated
frequently.
4. The merchandise should be according to the season as well as the latest trends.
5. The store is well lit, ventilated and offers a positive ambience to the customers.
6. The signage displaying the name and logo of the store is installed at the right place and
viewable to all.
20. Types of store location
1. Central Business District
2. Stand alone locations
3. Convenience location
4. Destination Location
I. Malls
II. Conventional Shopping Center
21. Retail Location Strategies
1. Department Store
2. Specialty Apparel Store
3. Category Specialists
4. Grocery Stores/ Food Stores
22. Importance of store location in retail
1. Consumer Choice
2. Need for Competitor Advantage
3. Consideration of Trends
4. High Involvement
5. Property Asset
6. Declining number of Sites
7. Cost Factor
8. Revenue Factor
9. Means of success
10. Not Changeable
11. Consumer Profile
23. Factors affecting location selection
1. Pedestrian Traffic
2. Vehicular Traffic
3. Parking Facilities
4. Transportation
5. Store Composition
6. Specific Site
7. Occupancy
26. Demographic segmenting
1. Age and Life style
2. Gender and Sexual Orientation
3. Marital Status
4. Income
5. Status
6. Family Size
7. Occupation
8. Education Level
9. Religion
34. Significance of Segmenting in Retail
1. Adjustment of product and Retail Marketing Appeals
2. Allocation of Market Budget
3. Fighting Competition Effectively
4. Understanding and meeting the needs of consumers
5. Minimizing Aggregation Risk
6. Targeted Marketing
35. Continued
7. Development of proper marketing mix
8. Store Location Decision
9. Understand Consumer Behavior
10. Merchandising decisions
11. Promotional Campaigns
12. Positioning
37. Significance of Targeting in Retail
1. Helps in providing important Services and Features
2. Ability to offer the Right Products
3. Retailers more aware about prices
4. Retailer gets more sales
5. Helps in knowing where consumer lives
39. Requisites of Positioning in Retail
1. Specific Shopping Mode
2. Clear Focus
3. Recognizable and Memorable
4. Consistency
5. Profitability
40. Store Design
Element most responsible for planning the store environment.
Objectives:
1. Consistent with image and strategy
2. Positively influence consumer behavior
3. Considers cost vs value
4. Flexibility
42. Store exteriors
1. Place of location
2. Marquee
3. Store Entrance
4. Display Window
5. Door Types
6. Walkways
7. Size of the Building
8. Awning
9. Colors and Materials
44. Store Layout
Associated with the user movement ease inside the store.
1. Grid layout
2. Race court/Loop Layout
3. Free Flow/ Boutique Layout
4. Spine Layout
50. Importance of store layout
1. Implement the desired image
2. Enhancing the efficiency of Store Operations
3. Maximizing the sales revenue
4. Prevention of Merchandising Shrinkage
5. Energy Efficiency
51. Steps of Designing Layouts
1. Selecting the basic store layout plan
2. Allocating selling space to different departments
3. Location departments within the store
4. Organisations of merchandise within departments
52. Visual Merchandising
Visual Merchandising can be called as the silent salesman for retail formats.
Visual Merchandising also referred to as display is defined as the presentation of products in
order to sale .
53. Elements of visual merchandising
1. Window display
2. Lighting
3. Music
4. Signs and graphics
5. Colors
6. Props
7. Mannequins
54. Role of visual merchandising
1. Increasing sales
2. Informing and educating customers
3. Enabling ease of shopping
4. Creating and enhancing the stores image
55. Tools Used For Visual Merchandising
1. Products
2. Brand
3. Color
4. Size
5. Quality/price
6. Product characteristics
7. Lifestyle
8. Age group
9. Combination of several elements
56. Consumer Touch Point
“ A point of contact between a shopper or a prospect with the store.”
Types :
1. Broadcast
2. Email
3. Internet
4. Systematic
5. Mail
6. Event
7. Phone/fax
8. Personal
58. Shopper Marketing
The employment of any marketing stimuli, developed based on deep understanding of shopper
behavior designed to build brand equity engage the shopper and lead him/her to make a
purchase.
59. Components of shopper marketing
At home On the Go In store
Paid media Mobile Signage of Shelf
Relationship marketing Out of home In store coupons
Product Placement Product Placement Video Display
Search before you buy Alternative out of home Interactive media
Social media Interactive vending Sampling programs
Displays
60. Shopper Marketing Process
1. Develop customer insights
2. Understand the path to purchase
3. Influence the Shopper
4. Measure and generate feedback
5. Integrated Marketing and Merchandising
6. In store advertising and shopper marketing
61. Benefit of shopper Marketing
1. Enhances strategic relevance with retailers
2. Improves shoppers loyalty
3. Increases preferences in in store programs
4. Improves innovation planning and execution
5. Reduces out of stock
6. Improves brand equity