Determining your data center strategy is critical in this expanding world of big data, cloud and mobility. Should you build your own data center, consider a wholesale arrangement, colocate with another carrier or transfer your critical information to the cloud? Or, does some combination of these options best suit your needs? Where do you even begin when planning these large enterprise decisions? Join Randy Ortiz, VP of Data Center Design and Engineering, from Internap as he breaks down the steps you need to take to achieve a successful outcome for your data center initiatives. Key topics include: *Important decision-making considerations *Why flexibility matters *Top trends to watch today

1. Top 10 Data Center Strategy
Success Criteria
Build, Buy, Colocation or Cloud?
May 16, 2012
Randy Ortiz
VP, Data Center Design and Engineering
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2. Agenda
What are your data center options?
Top ten criteria to analyze your needs
Why flexibility matters
Questions?
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3. End user
to the
Performance
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
Platform
Flexibility
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4. Performance
to the End user
Platform
Flexibility
IP Connectivity Colocation
• Enterprise IP • Space, Power, Cooling
• TCP Acceleration • Interconnection
Content Delivery Network Hosting
• Media Delivery, Transparent • Managed Hosting
Caching, Mobile Delivery • Dedicated Hosting
• Analytics
Cloud
• Private Cloud
• Public Cloud
• Cloud Storage
We live and breathe a full
range of intelligent IT
Infrastructure services
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5. What are my options?
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6. Where do I start? Where am I headed?
Enterprises tend to migrate their
infrastructure toward the cloud
Build, Wholesale, Managed Private Public
Retail Data Center Hosting Cloud Cloud
Internet start-ups tend to
migrate toward more
dedicated infrastructure
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7. Four options: many considerations
Build your own Wholesale Colocation Cloud
data center considerations considerations considerations
• Time to market • Consistently • Cost-effective • Scalability
• Capital high-occupancy alternative to • Zero provisioning
investment in large pods build your own cost
• Capacity • Power and • Flexible footprint • Reduction of IT
• Security and cooling cannot be up to certain staff
asset control scaled dimensions • Availability of
• Redundancy • Strong presence • Service level cloud data
in key markets agreements centers
• Core business
focus • Cash flow • Reduce and • Overestimating
stability eliminate costs your needs in the
• Lower operating • Meets cloud
costs compliance • Does it meet
• Lower price requirements compliance and
points • Customize your security
requirements requirements
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8. Definitions
Real Estate Wholesale Retail
Powered
Greenfield Brownfield Shell Turn-key Colocation Hosting/Cloud
Definition A grassy field An An improved A data center An improved Fully
unimproved building multi-tenant outsourced,
building data center no physical
equipment
Generally, greenfield, brownfield and powered shells are traditional real estate models
Turn-key is the core wholesale model, but some wholesalers will offer real estate solutions
Colocation is the most basic retail data center model
Hosting/cloud matches demand most closely, but higher opex per unit
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9. Poll question
How will you handle
demand for more Data
Center Infrastructure
over the next 12-18
months?
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10. Topic: Data center demand trends
Uptime Institute Symposium Survey: May 2012 66%
How will you handle demand for
more Data Center Infrastructure
over the next 12-18 months?”
42%
29% 30%
24%
10%
Deploy Lease
Modular Colocation Build a New Deploy to Update Consolidate
Solution Space Data Center Cloud Infrastructure Servers
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11. Top 10 Criteria to
Analyze Your Needs
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12. 1. Required availability: commonly known as the Uptime
Institute s Tier level
The more available your site,
the larger the expense.
Have your carefully evaluated your availability needs to
avoid over sizing and over designing your data
center?
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13. 2. Anticipated day one loads and incremental growth
Track your IT equipment patterns.
Do you know the power profile of your existing
equipment and its longevity?
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14. 3. Location impacts
Decide on the most important factors.
Can you rank what is most critical: close to
headquarters, DR site, energy rates, power/cooling,
carrier diversity?
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15. 4. Design and construction consulting and vendor selection
Selecting the correct team can make or
break your project.
How will you go about choosing a vendor/partner?
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16. 5. Life cycle cost modeling
Data center lifecycles include
many components.
Have you considered your variables for computing,
facility and financial impacts?
PUE
3.5
3.0
2.5
2.0
5
24 2
1.5 2 23
0 21 2
19 2
7 18
1.0 5 16 1
3 14 1
11 12 1
0.5 9 10
7 8
5 6
- 3 4
1 2
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17. 6. Green evaluation to PUE
It isn t easy being green.
Have you quantified the costs associated with going
green? What are your business requirements for this
certification?
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18. 7. Modular approach
Build with the future in mind and
allow for easy transitions.
What are your sizing needs now and later?
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19. 8. Staffing capabilities
Building a data center is complex.
Do you have the personnel needed to operate your
facility?
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20. 9. Budget analysis
Corporate expectations and goals
need to be aligned.
Who makes these decisions?
What about CAPEX vs. OPEX?
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21. 10. Regulatory impact
Costs and time increase with specific
regulatory specifications.
Do you need to meet industry compliance
requirements such as HIPAA or data center-specific
needs such as SOC?
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22. Why Flexibility Matters
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23. The Importance of
Flexibility
Speed
Expertise
Flexibility
Money
Have a clear goal
Risk
but be flexible in
Regul- how you achieve it.
ations
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24. 24
?
Questions?
www.internap.com
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