This document outlines 10 key criteria to analyze when planning a new data center: 1) required availability and uptime levels, 2) anticipated initial and growth loads, 3) location impacts, 4) design and construction consulting and vendor selection, 5) lifecycle cost modeling, 6) evaluating green certifications, 7) modular scalability, 8) staffing capabilities, 9) budget analysis of capital vs operating costs, and 10) regulatory compliance requirements. Analyzing these 10 criteria thoroughly from the start will help avoid oversizing, overdesigning, and ensure all costs and needs are properly planned for.