The document outlines trends in datacenter strategy and design, emphasizing consolidation, cost reduction, and the rise of automation and virtualization. It discusses opportunities for enhancing efficiency, including increasing rack density and improving energy management. Additionally, it presents Sun's consulting services aimed at creating optimized, future-ready datacenter infrastructures.

2. 2
Agenda
Trends in Today's Market
Datacenter Strategy Development
Design Principals
Facilities Build-out and IT Implementation
Operations Management
Case Studies

5. 5
Rack Density Increasing
28x2U Servers
2kW Heat Load
42x1U Servers
6kW Heat Load
6 BladeCenters
24kW Heat Load
6 BladeCenters
30kW Heat Load
Source: Emerson Network Power/Liebert
2000 2002 2005 2008

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Datacenter Trends
Datacenter Consolidation will bring down operating costs
The cost of operating power for servers will surpass the cost
to buy them in the next 5 years
More customers will adopt thin clients
More applications will run outside the datacenter
(Software as a Service, Social Networking)
Datacenter Automation crawls ahead
I/O and memory bottlenecks will be the next capacity
problem to solve for
Modular datacenter design

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Datacenter
Strategy, Design and
Build Offerings
How Sun can help you
create the datacenter of the future:

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Datacenter Infrastructure Services
Lifecycle Services for the Datacenter
IT Business Strategy Consulting
Eco Policy/Social Resp. Legislative, DRAvailability/Agility/TTM
Open Work Consulting
Long-term planning
Refresh or Replace
Technology options
Sourcing strategies
Site Selection & Site Acquisition
Design Services
Lifecycle Planning
Building Information Modeling
Build, Commission, Move, Populate
Datacenter Strategy Datacenter Design & Build
Application Modernization
Infrastructure Modernization
Eco Consulting & Assessments
Consolidation Services
Migration Services
Virtualization Services
Managed & Remote Operations
Virtualization Best Practices
Datacenter Modernization Datacenter Optimization Datacenter Operations

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Linking IT Benefits to Business BenefitsTheBusiness
TheTechnology
Mergers & Acquisitions
Competitiveness
Customer Satisfaction
Financial & Legal
Agility & Continuity
Prospect Deeper & Wider
Reliability
Do More with Less
Service Level Agreements
Low Complexity
Security
Low Power
Sun
Datacenter
Consulting
Services

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Sun can help bridge
facilities and IT requirements
Datacenter
Strategy Consulting

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The Opportunity
Cut Energy
Costs in Half
Increase
Utilization
Levels to as
High as 85%
Improve Space
Efficiency
by 2x

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Sun Innovation:
Recent Advancements in Datacenter Design
Actions speak louder than words

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Strategy:
Addresses Evolving, Heterogenous IT
Virtualization and Datacenter Management
Solutions that span from the desktop to the datacenter
Energy Efficient
Open and actionable solutions for energy-efficient computing
Security and Privacy
Systemic security: built in – not bolted on
Utility Services Delivered on the Web
Hosting solutions for non mission-critical applications
Tier Analysis
Design is based on an evaluation of application needs
Design for
Business
Continuity
Optimize
Current
Facilities
Manage Total
Asset Lifecycle
Securely
Make the
Business
More Agile
Sun
Solutions
Consolidate for
Simplicity and
Savings

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Strategy: Addresses IT Solutions
IT savings can be addressed in many different ways.
RelativeEffort
Relative Payback
Application/Business
Process Redesign
Consolidation/
Virtualization
Technology
Refresh
Re-commission/
Optimize

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Aligns organizations and stakeholders to create
a Technical Infrastructure Plan
Defines incentives and funding needed to execute on
the plan
Uses modelling and simulation to prioritize projects
and enhance decision making
Datacenter Strategy Service: Summary

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Datacenter Design

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IT equipment ± 57%
Cooling equipment ± 34%
Power distribution loss ± 7%
Lighting / other ± 2%
Source: The Green Grid
Individual Datacenters can vary substantially
Where does the power go?

30. Design: The Pod Architecture
A group of racks or benches with a common hot or cold aisle used as a
building block to simplify datacenter design for power, cooling, & cabling
Vendor independent,
slab or raised floor, flexible,
scalable, high density

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Sun will customize a design to your requirements
Best Practices
Align Facilities, IT & Engineering: Partnering nets significant short term
& long term savings
Design your DC and purchase your IT equipment based on Total Cost of
Ownership (TCO)
Hardware Replacement: Apply new solutions and extend the life of your DC
Simplify Datacenter Design: Pod concept is flexible and easy to right-size
Measure power usage: Visibility gives you power to control
Replace outdated rules of thumb: Raised floors, tight humidity control
Employ liquid cooling for computers and racks
Optimize cooling, air handling
Specify efficient UPS systems and IT power supplies

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Facilities
Build-Out and
IT Implementation

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Sun Project Management
Develops a project timeline
Define roles and responsibilities for all of the players
Identify all partners that are needed
Identify the skill sets needed
Addresses all the project management aspects
of an engagement

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“We are pleased to continue partnering
with Sun to offer datacenter
professional services which support
a new standard of operational
excellence for Sun’s customers.”
John DiPippo
Senior Vice President
APC

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Implementation and Relocation Assistance
Expertise to help maintain flexibility and control during change
Pre-move computer
equipment audit
and site survey
De-installation
Packaging
Transportation
Re-installation and
diagnostics
Transportation insurance
Asset swap
Standby rental
equipment
Business assurance
Disposal and recovery

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Operations
Management

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Sun Operations Management
Flexible payment structures with
no up front capital costs
Improved operational efficiency
of existing infrastructure
Intelligent Power Monitoring
Ability to include secure off-site hosting
for full infrastructure options
Sun as your single point of accountability
Focus on core business initiatives while
Sun takes care of your day-to-day
operational needs
Right mix of onsite and remote management services
Sun provides the options to enable
our customers to plan and deliver on
their multi-sourcing strategies with
improved operational efficiencies and
increased service levels
*Innovative leasing options available on request

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Case Studies

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Datacenter Demonstration Case Study
Sun participated in Study
Initiative Improved Operations Best Practice State of the Art
Datacenter Site Infrastructure Projects
Datacenter Cooling
Datacenter Airflow Management XX
Free Cooling in Large Scale Datacenters X XX
Datacenter Cooling Optimization X
High Efficiency Chilled Water Systems X
Modular Cooling Systems XX XXX
Wireless Sensor Network Adaptive Cooling X
Datacenter Power Distribution
High Efficiency Power Transformation XX
High Voltage AC Power X
High Efficiency Stand-by Power Systems XX
IT Infrastructure Projects
Consolidation and Optimization
IT Computing Resource Optimization X X
IT Consolidation and Virtualization X X
Server Power Characterization & Modeling X

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Sun’s Internal Challenge
Facilities is Sun's second largest expense
Real estate, utility, tax, & support costs
20+ years of organic growth
New products, reorgs, acquisitions
Lack of design standards and control of implementations for global technical
infrastructure
Duplication & inefficiencies
Multi-Billion dollar IT/R&D Technical Infrastructure Portfolio
1.3 million ft2
(120k m2
) of Eng & IT space globally (as of 02/2008)
1,533 individual rooms
IT Space = 8% of the portfolio (160k ft2
/ 15k m2
– 365 rooms)
Engineering = 92% of the portfolio (1.14M ft2
/ 106k m2
– 1168 rooms)

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Corporate Drive to Reduce Costs
Spotlight: Santa Clara, CA - 2007
Shed 1.8M ft2
(167k m2
) of real estate
Compress 202k ft2
(18.8k m2
) of datacenters space into < 80k ft2
(7,400 m2
) of new
datacenter space in Santa Clara
Project included every major business unit in Sun
12 month project duration (complete by 06/30/2007)
Approach
Phase I: Move 84k ft2
(7,800 m2
) of datacenters into existing space
Phase II: Compress & build < 80k ft2
(7,400 m2
) of next generation datacenter space
in 12 months