To Infinity and Beyond - 2012 Internet Scale Workloads and Internet-scale Data Center Design: This Oct 2012 presentation given at the IBM Europe Symposium in Budapest, takes an advanced look at today's massive internet scale workloads and data centers, and dissects how/what lessons we can/should/must apply to our own IT shops. We'll examine how Internet Scale is very different than a collection of co-located servers - how these data centers respond to real-time, dynamic, fluid, competitive-advantage-leapfrog Internet business environments. These Internet-scale data center's servers, storage, software use new approaches to work as a end-to-end efficient, flexible, adaptable work flow. Using Google's definitive work on "The Data Center as A Computer - Intro to Warehouse-scale Machine" as a foundation (superb open license material by Google 2009), come discover the design, deployment, and lessons that we all must learn from these giants of the Internet. Why / How do they do what they do? Where are they being built? How are they powered and cooled? What are deployment form factors, design philosophies, power/cooling/packaging principles and trends, including modular portable container data center architecture? You'll come away knowing what you should apply to your own individual IT datacenter infrastructure in 2012 and beyond. My only request when using / referencing this material, is that you give full credit to me and IBM as the original authors of this research. That having been said, please spread the good word with good business judgement - we all benefit in today's modern global world.